Techniques in Marketing

3. 1. FLYERS
•This is the carpet-bombing method of cheap advertising.
You find an area that you would like to do business in and
you distribute flyers to all the mailboxes within reach.
•Your flyer should be brief and to the point, highlighting the
services you offer and providing contact information.
Offering a free appraisal, coupon or discount never hurts.

5. SOME CHARACTERISTICS OF
EFFECTIVE FLYERS ARE:
•Simple design and language
•Appropriate printing
•Inclusion of relevant details
•Correct spelling and grammar

6. 2. POSTERS
•Most supermarkets, public spaces and
malls offer free bulletin board space for
announcements and advertisements.

8. FEATURE 1-
DEFINE THE PURPOSE
•People are busy, so make it stand out.
•Sell the product in an appealing easy
way

9. FEATURE 2-
SELL IT QUICKLY
•The title or name of a product or film is what
people remember most when seeing any
promotional tool.

10. FEATURE 3-
TITLE OR NAME
•This may sound obvious but style it with your
message in mind.
•doing this will create a stronger meaning and
message

11. FEATURE 4-
Style and design it in corellation to
the theme you want to set
•Always have this in mind whilst creating your poster.
•Design it to how your audience want to see it.
•What things does your audience like to see in a poster?

12. FEATURE 5-
WHO ARE YOUR AUDIENCE?
•Make the poster stand out from any usual poster.
•Add a creative element which is not seen in the
stereotypical poster

13. FEATURE 6-
UNIQUE ELEMENT OR MATCHING SET
The layout is crucial because ensures
information is displayed in the most audience
friendly way possible

14. FEATURE 7-
LAYOUT AND DESIGN
Laying out the information so that it does not
obstruct the product too much is vital but the
content of the information is something which
visually may not influence the audience.

15. FEATURE 8-
CONTENT. CONDENSED YET
IMPORTANT
This is closely linked to the design and layout of
the piece or having a unique product but this is an
additional element on having a unique design.

16. FEATURE 9-
AD A PERSONAL ELEMENT AND
YOUR TOUCH
•Think in the longterm of this product.
•Ensure that once there is a spark of interest, it follows
through to generate that sale and view.

17. FEATURE 10-
The impact the poster will do during
and after

18. 3. VALUE ADDITIONS
•This is one of the most
powerful selling points for any
product or service.
•Common value additions
include guarantees, discounts
for repeat customers, point
cards and referral rewards.

19. 4. REFERRAL NETWORKS
•This does not only mean
customer referrals.
•This includes business-
to-business referrals.

20. 5. FOLLOW-UPS
•Follow-up questionnaires are one of the best sources
of feedback for how your ad campaign is going.
•Why did the customer choose your business?
•Where did he or she hear about it?
•Which other companies had he or she considered?
•What was the customer most satisfied with?
•What was least satisfying?

21. 7. THE INTERNET
• THE INTERNET HAS BEEN BORN AND EVOLVED RAPIDLY.