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Important Features To Create a Good Poster
- 1. Made by Jack Bolton 10MOST IMPORTANT FEATURES THAT MAKE A GOOD POSTER
- 2. In theposter show what the poster is selling Do not hide from the point Posters are used as promotional tools so use it Not only think about what the poster is selling but also think about what do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly. FEATURE 1- DEFINE THE PURPOSE
- 3. People arebusy So make it stand out and sell the product in an appealing easy way For example, commuters going up escalators, passing busses, bus stops are all things which they may encounter on their daily commute The commuters may only take one glance at it but make sure it counts by showing what the product is and what it does as quickly and simply as possible With the worlds attention span decreasing ensure selling it is quick and snappy FEATURE 2-SELL IT QUICKLY
- 4. The titleor name of a product or film is what people remember most when seeing any promotional tool Make sure it counts! Make it short and snappy so the consumer does not forget it This is what you are selling your product as so making easy to remember or catchy will make the potential consumer more likely to remember it It also interests the customer more if there is a snappy title FEATURE 3- TITLE OR NAME
- 5. This maysound obvious but style it with your message in mind Doing this will create a stronger meaning and message But stylistically, will look better FEATURE 4- STYLE AND DESIGN IT IN CORELLATION TO THE THEME YOU WANT TO SET
- 6. Always havethis in mind whilst creating your poster Design it to how your audience want to see it What things does your audience like to see in a poster? Ensure that the design grabs your primary audience quicker than any other audience FEATURE 5- WHO ARE YOUR AUDIENCE?
- 7. Make theposter stand out from any usual poster Add a creative element which is not seen in the stereotypical poster A unique element makes it stand out drawing people to look at the poster closely If not that, then a continuous set could be made with small similarities which link the product with a slight different in each FEATURE 6- UNIQUE ELEMENT OR MATCHING SET
- 8. The layoutis crucial because ensures information is displayed In the most audience friendly way possible Designing it with a suitable layout in mind allows the product to be displayed in the most appealing way as possible, with all the information not obstructing that, yet still being able to inform the audience more about the product FEATURE 7-LAYOUT AND DESIGN
- 9. Laying outthe information so that it does not obstruct the product too much is vital but the content of the information is something which visually may not influence the audience, but if people want more information on the subject matter, then the suitable information should be there It is vital that not too much information is there People are busy and often commuting so they will have limited time Ensure that the essentials are there to draw in the customer rather than push away FEATURE 8- CONTENT. CONDENSED YET IMPORTANT
- 10. This isclosely linked to the design and layout of the piece or having a unique product but this is an additional element on having a unique design Add a touch of what you want in the design Make it personal to you as well as your audience This element always makes your poster unique and different FEATURE 9- AD A PERSONAL ELEMENT AND YOUR TOUCH
- 11. Think inthe longterm of this product What will the consumers do short term and long term after seeing this poster? Ensure that once there is a spark of interest, it follows through to generate that sale, view, etc FEATURE 10- THE IMPACT THE POSTER WILL DO DURING AND AFTER