Three Levels of product.

1. THREE LEVELS OF
A PRODUCT

2. PRODUCT
• Anything that is offered to a market for attention,
acquisition, use or consumption and that might satisfy a
want or need. Products include more than just
tangible goods.
• Broadly defined, products include physical objects,
services, persons, places, organizations, ideas or mixes of
these entities.

3. SERVICES
•Products that consist of activities,
benefits or satisfactions that are
offered for sale that are essentially
intangible and do not result in the
ownership of anything.

6. • Enhancing the appearance
of the lips and adding color
to the face.
• It helps the customer feel
more confident and express
their personal style.
Color range: Offering a wide variety of shades to suit different
skin tones and personal preferences.
Packaging: Providing an attractive and functional packaging
design that makes the lipstick easy to use and carry.
Texture and formula: Developing a smooth and creamy texture
that glides on the lips effortlessly, with long-lasting and non-drying
formulas.
Finishes: Offering different finishes, such as matte, satin, glossy,
or shimmer, to cater to various makeup looks and preferences.
Branding: Establishing a strong brand image and reputation to
build trust and loyalty with customers.
Beauty consultations: Providing
personalized consultations to help
customers choose the right shade and
finish that complements their skin tone
and desired look.
Sustainable packaging: Using eco-
friendly and recyclable materials for the
product packaging, aligning with the
growing consumer demand for
sustainability.