TechCare is launching its first mobile security app, TECHcare, to compete with existing security apps by offering unique and advanced features. The app will be available for free with premium features available for a $5.67 subscription. TECHcare aims to achieve 5 million downloads and 500,000 premium subscribers in its first year. It will target "Tech-teens" aged 15-23 and "Pro-techs" aged over 23, tailoring features to each group's security, performance, and privacy needs. TECHcare will differentiate itself from competitors like CM Security Master through additional features like a VPN and social app privacy protections.

1. TECHcare

3. TechCare is
going to launch it’s
first mobile security
app, TECHcare in the
mobile app market.

4. We can effectively compete
with many security apps
that has already been in the
market because our product
offers a unique combination
of advanced features and
functionality.

5. We are targeting specific
segments in the consumer
markets, taking
advantage of the growing
interest in a single
powerful but easy use
app.

7. The primary goal of
TECHcare is to achieve
first-year 5 million app
downloads with 5 lakh
subscribers for Premium
version.

8. STRATEGY

9. Aggressive but achievable
has been set.

10. TechCare has divided the
customer base of its
mobile app into two
segments:
1)Tech-teens
2)Pro-techs

11. Customers under Tech-teens
are between 15-23 years old.
Their needs are,
1)Security in surfing Internet.
2)Phone boost while playing
games.
3)Undisturbed mobile
downloads.

12. Customers under Pro-techs are
above 23 years old. Their needs
are,
1) Getting security for online
transactions.
2) Giving account security to
social and banking apps.
3) Ensuring privacy of different
PINs and passwords.

13. TECHcare has features like
TECHscan , TECHclean ,
TECHdefender and TECHboost
in its free version.
TECHcare has two unique features
in its premium version. They are
TECHbank and TECHwatch

14. The app TECHcare can be
downloaded for free.
The premium version of
TECHcare will cost $5.67

15. COMPETITORS

16. CM SECURITY MASTER is the
most popular app among
mobile users.
It has already crossed 5 million
downloads in the market .
CM SECURITY MASTER is the
closest competitor of
TECHcare.

18. Using product
differentiation, we are
positioning the TECHcare
as the most versatile,
convenient, value-added
app for personal use.

19. TECHcare is designed with the basic
security features common to its
closest competitor Security Master like
TECHscan, TECHclean,
TECHdefender, TECHboost.
It also gives a secured cyber
environment by it's own feature
vTECH,a VPN.It gives protection to
user's privacy on social and messaging
apps by TECHlock.

20. The positioning statement of TECHcare is:
CHECK.CLEAN.
SECURE

21. MARKETING
COMMUNICATIONS

22. We will reinforce the brand name
TECHcare and the main points of
product differentiation , by
integrating all messages in all
media.
Advertising will appear on a
pulsing basis to maintain brand
awareness and communicate
various differentiation messages.

23. We will host a user-
generated video contest
on our Website ,to
generate buzz.

24. We will use trade sales
promotions and personal
selling to attract, retain,
and motivate channel
partners for a push
strategy.

25. DISTRIBUTION

26. We will done the major
distribution of the app
through Google Play.

27. •We will also try to
sponsor mobile phone
companies to give in
built TECHcare app to
their new devices.

29. •A lottery based
incentive of 1 year free
membership has been
planned for customers
for first six months

30. IMPLEMENTATION

31. We are planning tight control
measures to closely monitor
quality and customer service
satisfaction. This will enable us
to react very quickly in
correcting any problems that
may occur.

32. MARKETING ORGANISATION
Ritesh Patel
Chief Marketing
Officer
Shivam Singh
Promotion Manager
Abhishek Kumar
Advertising
Analyst
Arvind Mamgain
Promotion
Analyst
Ashish Yadav
Sales
Manager
Yashwant Khanna
Regional
Sales Manager