T&Co. provides PR and social media services to Toshiba’s Telecommunication Systems Division, a leading manufacturer of business telephone systems and applications.

1. Public Relations, Analyst Relations & Social Media since 1995
 Objectives:
 Generate visibility for Toshiba’s new products with analyst and media
 Integrate PR, analyst relation & social media into overall marketing programs
 Support Toshiba Authorized Dealer Channel Marketing
 Strategies:
 Media relations focused on technology and telecom press
 Utilize infographics to share relevant content and generate coverage
 Create Analyst relations program
 Launch and manage Social media and blog
 Create Award program

2.  Results:
 Thousands of press clips every year in leading technology and telecom trade
press
 Inclusion in respected industry analyst reports and articles including Gartner
Magic Quadrant
 Case studies (video and print) in leading telecom magazines and online
 Product awards for telecom platform and applications
 Bylined articles and guest blogs which build industry credibility and visibility
 Significant contributions to Toshiba’s lead generation efforts

3. 1/13/2016 Toshiba Releases New IPedge 1.7 Software, Delivering Protection From Security Threats and Free Trial License Capability | Virtual-Strategy Magazine
http://www.virtual-strategy.com/2015/12/15/toshiba-releases-new-ipedge-17-software-delivering-protection-security-threats-and-free-t#axzz3xAXbjqWz 1/2
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PR Newswire ()Tuesday, December 15th 2015
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Toshiba Releases New IPedge 1.7 Software, Delivering Protection From Security Threats
and Free Trial License Capability
Toshiba Also Announces Ability to Transfer Existing IPedge, ACD
and UCedge Licenses Between Sites for Flexibility and Cost
Savings
IRVINE, Calif., Dec. 15, 2015 / PRNewswire/ ‑ ‑ Toshiba America Information
Systems, Inc., Telecommunication Systems Division (Toshiba —
www.telecom.toshiba.com (http:/ / www.telecom.toshiba.com/ ) ) today announced
IPedge® (https:/ / www.telecom.toshiba.com/ Products/ IPedge‑ IP‑ Telephone‑ System.cfm)
Software Release 1.7, delivering security updates to protect IPedge premise
telephone systems from the latest security threats. IPedge 1.7 is now
available from Authorized Toshiba Dealers.
IPedge 1.7 also includes an upgrade of its Linux® Operating system, which
delivers a significant performance improvement on network and disk I/ O
processing for IPedge systems.
With this new release, new IPedge users can also now take advantage of
Toshiba's limited free 60‑ day trial licenses, so they can "try applications
before they buy." Included in the free trial license are Unified Messaging,
UCedge® unified communications and Automated Call Distribution (ACD)
contact center applications. In addition, with this upgrade, current IPedge,
ACD and UCedge users can now transfer existing licenses between sites,
which deliver added flexibility and cost savings, particularly for contact
centers.
"At Toshiba, we are dedicated to delivering the latest security measures to
protect our IPedge customers from ever‑ growing security threats and to
provide the flexibility they need to maximize their use of valuable contact
center and unified communications applications," said Brian Metherell, vice
president and general manager of Toshiba America Information Systems, Inc.,
Telecommunication Systems Division.
Security Updates Protect IPedge Users
Toshiba's IPedge Software Release 1.7 security updates put users ahead of
today's most dangerous security threats, including SQL injection attacks,
unauthorized login access and attempts, and data access via enhanced
encryption.
New IPedge Trial Licenses Service and License Site Transfers
Toshiba's free trial licenses enable IPedge users to try applications before they buy them, including ACD contact center and UCedge
unified communications applications. Free trial licenses can only be enabled for companies who do not currently have users licensed
for those applications.