Brand values define the key principles that a brand or business stands for, such as objectives, feelings associated with the brand, and way of thinking. They create a memorable brand by connecting with customers on an emotional level and foster loyalty. Well-defined values also help differentiate a brand in competitive markets and provide clear communication of a brand's message and morals. Brand values aid decision making and maintaining relationships by setting boundaries and guiding the brand even during difficult times.

1. BRAND
VALUES
Everything related to

2. BRAND
VALUES
What are

3. BEFORE
THAT
Answer these questions:
Assume that you have bought a product and
then you used it. How many product brands
are there that you have used and then forget?
Out of them how many you remember?
Less right?

4. WHY?
There is no feeling, no connection, no bonding
between you and those product brands.
Because there is no reason for you to
remember these products.
WHY?
WHY?

5. MORAL OF
THE STORY
You never remember the products,
you remember the feelings.

6. BRAND
VALUES?
Brand values are the key values of your
brand or business that you stand for.
What are
Brand values tell your audience about:
What are your objectives with the brand?
What are the feelings that you associate
with the brand?
How do you think?

7. IMPORTANCE OF
BRAND VALUES

8. IMPORTANCE
Memorable Brand
It gives feeling to the brand
When people connect with these feelings,
they remember you and the brand.
They become more loyal to your brand.

9. IMPORTANCE
Differentiation in the Market
Different values make you different.
You can differentiate yourself even if you are
entering a dense market competition.
Think about what is different in you (or your brand)?

10. IMPORTANCE
Clear information about you (and your brand)
Values clarifies your brand objectives.
What are the morals that you and your company
stand for?
The morals can be anything like "you want to be a
good customer service provider."
So always go with defined values.

11. IMPORTANCE
Helps you communicate the same message
Brand values help you to come up with a brand
voice that you can propagate everywhere.
You can set your marketing campaign and brand
strategy accordingly.

12. IMPORTANCE
Helps you in tough decision making
Adverse conditions can come anytime
Brand values set the right boundary and make
sure that you do not make any mistakes.

13. IT ALSO
HELPS YOU
Maintain a great relationship with your
employees, investors, shareholders, etc.

14. THANK
YOU

15. IF YOU
WANT TO
LEARN MORE
Link is in the description

16. DO NOT
FORGET TO
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