The document discusses how the media product "Apparition" uses conventions of the thriller genre. It identifies several conventions used in the opening sequence: 1) An ordinary situation where extraordinary events occur, seen when a figure appears behind the main character Craig. 2) Creating an unexpected noise to startle Craig as he walks through a hallway. 3) Keeping the identity of a character secret to generate suspense, seen with the character Addams in a graveyard scene. It also discusses using the conventions of themes like sight, with the apparition seen only by the audience and not Craig, and showing the main character in peril on stairs through soundtrack and camera angles.