The document is a presentation about tourism in Dubai, United Arab Emirates. It discusses how Dubai transformed from a trade center to a major tourist destination. It outlines the different types of tourism Dubai offers, including adventure tourism like sandboarding and desert safaris. Cultural tourism involves sites like the Heritage Village. Dubai also attracts many shoppers and hosts large shopping festivals. Business and sports tourism are also significant aspects of Dubai's economy. The presentation follows the narrator's 6-day trip to Dubai and the activities and sites they plan to experience.

1. Dubai- The Alchemy of Desert & Sea
“To vacation beside the beautiful waters of the beach and the
beauty that surrounds it, is to discover tranquility from within.”
― Wayne Chirisa

2. Profession
My love for Economics was the fulcrum to my
fascination with the city of Dubai. Economists had
forecasted that by 2016 oil would be no more, in
Dubai. The ripple effects professed for the
economy was rather disheartening. The then prince
decided that mass tourism would be the answer for
Dubai. I have followed the development of Dubai
from a mere trade center to a world-renown tourist
destination. It shows how an economy can be
manipulated to bring about growth. TheDubai- The Alchemy of Desert & Sea Slide 2 of 31

3. The vision of Sheik Mohammed Bin Rashid Al Maktoum
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“Let there be tall
buildings, luxurious
hotels and large
islands.”

4. Dubai Then and Dubai Now
Dubai in 1990. Same street in Dubai in 2007.
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5. The nature of Tourism in Dubai
Dubai’s tourism is a diverse one. The city’s tourism product
goes beyond the “Sand-Sun-Sea” mix. It involves
• Adventure Tourism
• Cultural Tourism
• Shopping Tourism
• Business Tourism
• Sports Tourism
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6. Adventure Tourism in Dubai
Dubai has utilized the sand that it has in abundance. It is used in many
different ways to bring about the feel of adventure. Sandboarding is one
such way the sand has been used. Overtime it has become one of the
most popular sports in the desert. Journeying through the desert is also
made comfortable for persons who love to be behind the wheel. The
Arabian dune presents the opportunity for persons to drive in the sand.
This adventure tourism can quickly turn into accommodation as individuals
can stay overnight in the desert safari for a chance to watch the stars as
they lay down. For those who prefer a bird’s eye view, Dubai can be seen
from above in hot air balloons. The unique position of Dubai between the
desert and the Arabian Sea provides an avenue for water sports. These
water sports include kayaking, scuba diving and windsurfing.

7. Adventure Tourism in Dubai
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Dubai can be seen from a bird’s
eye view.
Riding through the desert is
another way adventure tourism
is present in Dubai
Sky dive, and enjoy the rush
over the Palm Island.

8. Cultural Tourism
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The world-class developments within Dubai tends to be looked at
more than buildings of the past. However, Dubai does not lack this
type of Tourism. One of the remaining heritage of Dubai, is the
Heritage Village which contains preserved buildings. Exhibitions in
the village illuminates the historical significance as potters and
weavers practice their traditional craft. The Dubai Museum is
another cultural preservation of the city and is the oldest existing
building there. The aim of the museum is to present the traditional
way of life on the Emirate of Dubai.

9. Cultural Tourism
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A look inside the Heritage Village in Dubai. Traditional cooking to
exhibition of desert life is on display.

10. Shopping Tourism
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Dubai has been labelled the ‘shopping capital of the Middle-East.’ The
city encourages shopping and has formulated a festival known as
Dubai Shopping Festival to encourage persons from all locations to
come and partake. January is the month that hosts the shopping
festival. Dubai’s Souk districts also inspire shopping tourism. It is said
that bargaining is at the forefront of the souk district. Dubai gives all
passengers the opportunity to shop and has extended duty free
shopping to their international airport.

11. Shopping Tourism
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Dubai Mall is the world’s largest shopping mall featuring the world’s biggest
aquarium.

12. Business Tourism
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Before the Transformation:
• Dubai was known for trading
• Production of oil
With the Transformation:
• Dubai Convention Bureau (DCB) was formed
oThe creation of the Bureau was to conduct all international bids on behalf
of the emirate.
oIt also carries out trade shows, workshops and production of all collateral
for promotion of Dubai.

13. Business Tourism
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Portfolio of the Ministry of Tourism for the Dubai Convention Bureau
(DCB)
Responsibilities are divided into three core specialties:
• Business events
• Leisure events
• Cruise and in-city experience management

14. Sports Tourism
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Dubai hosts a number of international championships. This is inclusive of
• Dubai World Cup – the richest horse race in the world
• Dubai Classic - the golf championship
• Barclays Dubai Tennis for both men and women
• UIM World Powerboat racing
• Rugby Sevens
• Dubai International Rally
• Dubai Snooker Classic
• The UAE Desert Challenge
• The Standard Chartered Dubai Marathon
“Playing host to such an impressive selection of sporting events, Dubai is fueling huge growth in
sporting tourism within the region year on year,” Hamad Mohammed Bin Mejren, executive
director of DTCM's Dubai Convention and Events Bureau, told Sport360. “Attracting visitors from
across the world on account of its unrivalled sporting offering and world-class venues, Dubai is
fast-becoming a global destination for sport.”

15. Sports Tourism
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The Dubai Sports City was a vision
of three entrepreneurs from the
United Arab Emirates. The overall
vision was to create a world premier
sporting destination. The sports
tourism envisioned for Dubai makes
way for medical tourism, with the
building of clinics within the
structure.

16. Why would I visit Dubai?
My goal in life is to experience many different cultures in
different parts of the world. Dubai presents this opportunity in a
lavish and breath-taking manner. I am an extroverted venturer
and Dubai allows for me to be adventurous through marketing
itself as an allocentric location. The buildings and the lifestyle of
the people has certainly played up on my curiosity and for that
reason it is a must see!
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17. Follow me on my Journey to Dubai.
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18. Pre-Requisites for Travelling
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For border access I will have
to acquire my Dubai visa at
cost of JMD $10, 000

19. Travel Itinerary
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• Leaving: 12:10 a.m.
• Leaving from: Norman Manley International Airport
• Address: Palisadoes, Jamaica, W.I.
• Airline/Vendor: Fly Jamaica Airways
• Flight #: OJ121
• Arriving: 5:50 a.m.
• Arriving to: JFK International Airport
• Address: U.S.A
• Airline/Vendor: Emirates
• Flight #: OJ121
• Leaving: 7:50 a.m.
• Leaving from: Logan International Airport
• Address: Boston
• Airline/Vendor: Emirates
• Flight #: UAE234
• Arriving: 11:50 p.m.
• Arriving to: Dubai International Airport
Address: Dubai
• Airline/Vendor: Emirates
• Flight #: UAE234
Travel Dates: Saturday, 02/01/16 – Saturday, 08/01/16
Notes/Details: Total Flight time of approximately 23 hours
Total Cost- JMD $250, 000

20. Day 2 in Dubai
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Day 2
Expenses
Activities
Transportatio
n Food Accommodation Total
Commence my stay at Burj Al Arab Jumeirah
$8,000 $80,000 $300,000 $388,000
Visit the Burj Khalifa
$13,000 $8,500 0 $21,500

21. Day 2 in Dubai
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My activities for day two of my five
days stay is to view monumental
buildings. The tallest building in the
world, Burj Khalifa defies many
imaginations and I want to witness
this piece of history. My choice to
stay at the Burj Al Arab Jumeirah is
to evoke the constant luxury and
ambiance of Dubai.

22. Day 3 in Dubai
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Day 3
Expenses
Activities Transportation Food Accommodation Total
Shopping at Dubai Mall
$30,000 $3,000 0 $33,000
Visit to Souk District
$50,000 $5,000 0 $55,000

23. Day 3 in Dubai
When travelling I love to bring back
souvenirs and items that will physical
represent the experience I had. Visiting
the Souk District is a must me to take part
in the business aspect of their tourism.
Striking deals for different items and
exchanging items brings off a high level
of consumer power that I would love to
possess.
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24. Day 4 in Dubai
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Day 4
Expenses
Activities Transportation Food Accommodation Total
Hot Air Ballon Ride in the Safari Desert
$25,000 $10,000 0 $35,000
Partake in an Arabian Entertainment Night in the Desert
$45,000 $5,000 0 $50,000

25. Day 4 in Dubai
Day 4 in Dubai is about stepping deeper
inside the culture of the city. I want to
participate in their developed sports and I
want to enjoy their music, dance and
dress. This will allow me to me have a
greater appreciation of their culture and
bring me nearer to my goal.
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26. Day 5 in Dubai
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Day 5
Expenses
Activities Transportation Food Accommodation Total
Visit to the Village of Dubai
$38,000 $13,000 0 $51,000
Visit to the Dubai Museum
$20,000 $6,000 0 $26,000

27. Day 5 in Dubai
My objective for day 5 is to experience
Dubai historically. This day for me will be
a ‘blast from the past’ as I take a close
look at what Dubai was before its major
development.
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28. Day 6 in Dubai
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Day 6
Expenses
Activities Transportation Food Accommodation Total
Visit the Palm Island
$40,000$5,000 0 $45,000
Take in the ambiance at the waterfall
$8,000$2,000 0 $10,000

29. Day 6 in Dubai
Day 6 is my farewell day to Dubai. I chose
my visit to the Palm Islands as one of the
last visit because I wanted this memory
hedged in my mind. In essence it was one
of the beginning products of Dubai’s
intricate designs. The waterfalls is where I
would take my finally bow and reflect on
all the city has taught me.
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30. Summary of Budget and Timeline
My dream vacation to Dubai would last for seven (7) days. Two
of these days I will be travelling. For the remaining five (5) days I
would explore the city and all it has to offer. In total I would JMD
$950, 000 to have a wholesome experience in a limited time
frame.
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31. Goodbye Dubai
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