We chose Callum's idea for a cereal bar over the other group members' ideas. Callum's name was catchy and suitable for all ages, whereas Daryll's was only for children and the other ideas were for fitness. I created a billboard and TV advert that were not used, while Callum made the website banner and Harry made a poster. We ultimately used Callum's version of the cereal bar advert because our versions were similar. Overall, everyone contributed to the project and shared the workload well as a team.