Regional Cultural Festival 2011


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Regional Cultural Festival 2011

  1. 1. Concept by: Celebrating Diversity – Sharing Harmony! Presents (Apart Of MARGALLA Festival 2011) Jointly Organized by: 8 – 10 April 2011
  2. 2. Regional Cultural Festival An event with Something for EVERYONE For the young ones and for those YOUNG at heart Three Days of NON-STOP color and cultural charisma
  3. 3. This April 2011 WE ARE PROUD PAKISTANIS! Let us all get a taste of the sundry cultures within our nation and learn to appreciate the degree of diversity within ourselves!
  4. 4. <ul><li>Folk Dances </li></ul><ul><li>Fire Dancers </li></ul><ul><li>Artisans at work </li></ul><ul><li>Jadu Nagri </li></ul><ul><li>Putli Tamasha </li></ul><ul><li>Food stalls </li></ul><ul><li>Regional cuisines </li></ul><ul><li>Poetry and Ghazal Competition </li></ul><ul><li>Exhibition of handicrafts, </li></ul><ul><li>dresses and jewelry </li></ul><ul><li>Camel & horse dances </li></ul><ul><li>Concerts </li></ul><ul><li>Kids Carnival </li></ul><ul><li>Traditional Fashion Shows </li></ul><ul><li>Plays and Dramas </li></ul>Regional Cultural Festival The most colorful show of the year brings you:
  5. 5. Regional Cultural Festival
  6. 6. Objective Bringing together all the colors and cultures of Pakistan at one platform… To be a symbol of cultural harmony and the rich cultural diversity across Pakistan and the world at large
  7. 7. Expected Audience Above 40000 + 25000 Free invitations for school kids
  8. 8. Extensive Advertisement <ul><li>Vibrant streamers will be hung up all across </li></ul><ul><li>Islamabad and on highways </li></ul><ul><li>The event will be promoted through client </li></ul><ul><li>radio partner and television station </li></ul><ul><li>Unique activities are planned in the event to </li></ul><ul><li>create hype </li></ul><ul><li>Massive media coverage is expected </li></ul>
  9. 9. Target Audience <ul><ul><li>People of twin cities and outskirts </li></ul></ul><ul><ul><li>(To attend the festival) </li></ul></ul><ul><ul><li>People of Pakistan and the people of the world at large. </li></ul></ul><ul><ul><li>(Through news and reviews) </li></ul></ul>
  10. 10. Ambience The aim is to provide an exciting, enjoyable and a pleasant environment where guests can not only be entertained but also become better acquainted with their culture and traditions.
  11. 11. Continued… <ul><li>Cleanliness will be maintained with proper waste disposal mechanism in place. </li></ul><ul><li>Magnificent lighting and decorations will add to the appeal and overall grandeur of the venue. </li></ul><ul><li>The event will be organized with complete responsibility, proper security measures will be in place, keeping in view the prevalent sensitive security situation. </li></ul>
  12. 12. Venue Lake View Park
  13. 13. <ul><li>The venue for the event is Lake View Park </li></ul><ul><li>Located at the Bank of Rawal dam, Lake view point is naturally very beautiful located in the midst of greenery </li></ul><ul><li>It is a great picnic and recreational point for the residents of Islamabad, Rawalpindi and the visiting people from other cities of Pakistan </li></ul>
  14. 14. Continued… <ul><li>Recently CDA has developed the Lake View point with recreational facilities such as Paint ball arena, ATV tracks and Rockarium </li></ul><ul><li>Thousands of people come and enjoy these facilities over the weekend, it is a great recreational facility for families, youngsters and children </li></ul>
  15. 15. Celebrating Cultural Heritage Thematically decorated venue would give a feel of each province – Punjab, Gilgit-Baltistan, AJK, Pakhtunkhwa, Baluchistan and Sindh – on each successive day of the grand event!
  16. 16. PUNJAB <ul><li>Everything, from the food to the dances, would be exhibiting the Punjabi culture, traditions and lifestyle. </li></ul><ul><li>Portraying its culture with show of: </li></ul><ul><ul><li>Food stalls (Lassi, Saag, Parathay) </li></ul></ul><ul><ul><li>Dresses (Dhoti kameez colour full dresses) </li></ul></ul><ul><ul><li>Artisans at work </li></ul></ul><ul><ul><li>Regional Music (Flute, Dhool) </li></ul></ul>
  17. 17. Sindh <ul><li>Everything would be exhibiting the Sindhi culture, traditions and lifestyle. </li></ul><ul><li>Portraying its culture with show of: </li></ul><ul><ul><li>Food stalls (Biryani/Fish) </li></ul></ul><ul><ul><li>Dresses (Traditional Sindhi dress, AJRAK) </li></ul></ul><ul><ul><li>Handicrafts (Clay Pottery) </li></ul></ul><ul><ul><li>Traditional Music (Tootoori, Sharnai, Nafeel) </li></ul></ul>
  18. 18. Pakhtunkhwa <ul><li>Everything would be exhibiting the Pakhtunkhwa culture, traditions and lifestyle. </li></ul><ul><li>Portraying its culture with show of: </li></ul><ul><ul><li>Food stalls (Chapli Kabab, Tikkay, Kehwa, Roti) </li></ul></ul><ul><ul><li>Dresses (Turbans, Shalwar kameez, Khirian) </li></ul></ul><ul><ul><li>Handicrafts (Carpets) </li></ul></ul><ul><ul><li>Traditional Music (Rubab) </li></ul></ul>
  19. 19. Baluchistan <ul><li>Everything would be exhibiting the Baluchi culture, traditions and lifestyle. </li></ul><ul><li>Portraying its culture with show of: </li></ul><ul><ul><li>Food stalls ( Sajji, Baluchi Karhai, Dry Fruits, ) </li></ul></ul><ul><ul><li>Dresses (Turban, loose Shalwar, short shirt) </li></ul></ul><ul><ul><li>Handi Crafts (Rugs, Wollen Items, Jewelry) </li></ul></ul><ul><ul><li>Music (Sarangi, Chaghaka, Tumbora ) </li></ul></ul>
  20. 20. Food Stalls <ul><li>Guests would savor an assortment of cultural and provincial delicacies. </li></ul><ul><li>The well decorated hot and cold drink stalls will be the centre of attention as guests rush to relish shakes and teas of all sorts. </li></ul><ul><li>Chocolates/Chips and candy bars will be distributed to little kids randomly as delightful surprises while they roam around the place. </li></ul>
  21. 21. MAIN EVENTS
  22. 22. Putli Tamasha And Jadu Nagri <ul><li>Putli Tamasha and Jadu Nagri to entertain kids </li></ul><ul><li>Cartoon’s costumed in a cultural traditional dressing would roam the place, so children could shake hands and take pictures with them. </li></ul>
  23. 23. Live Singing Competition and Traditional Fashion Show <ul><li>A grandly embellished ramp and stage set would be an eye capturing sight. </li></ul><ul><li>Male models would walk in traditional, cultural and national outfits exhibiting our nation’s diversity & multiplicity in fashion. </li></ul><ul><li>Singing competition and promotion of up-coming bands will be provided a platform to show their talent . </li></ul>
  24. 24. Concerts, Plays and Stage Dramas <ul><li>Popular underground bands will play the all-time favorite songs. </li></ul><ul><li>Moralistic themed or comedy centric plays & dramas would be presented. </li></ul><ul><li>Pantomime acts geared towards </li></ul><ul><li>conveying traditionally significant </li></ul><ul><li>messages will be presented in </li></ul><ul><li>a light-hearted manner. </li></ul>
  25. 25. Kids Play Area <ul><li>Inflatable City </li></ul><ul><li>Trampoline </li></ul><ul><li>Amusement Park </li></ul><ul><li>Jadu Nagri </li></ul><ul><li>Putli Tamasha </li></ul><ul><li>Kids Carnival </li></ul><ul><li>Fire Dancers </li></ul><ul><li>Drawing Competition </li></ul>
  26. 26. Sponsorship Packages
  27. 27. Main Sponsorship: Rs. 1 Million <ul><li>Title of the event to be named with sponsor “Sponsor name Regional Cultural Festival 2011” </li></ul><ul><li>Brand activation activities for Main Sponsor through RCF special brand ambassadors </li></ul><ul><li>Logo placement on all RCF promotional material as Main sponsor </li></ul><ul><li>Entry and exit gate to be branded by messages as Main sponsor </li></ul>
  28. 28. Continued… <ul><li>Exclusive stall space at venue for sponsors activities </li></ul><ul><li>Sponsor name & Logo on 1000 RCF streamers as Main sponsor </li></ul><ul><li>Sponsor name & Logo on 200 RCF banners as Main sponsor </li></ul><ul><li>100 exclusive streamers made as per sponsor branding guidelines </li></ul><ul><li>50 exclusive banners made as per sponsor branding guidelines </li></ul><ul><li>Logo on all tickets as Main sponsor </li></ul>
  29. 29. Continued… <ul><li>Logo on all posters as Main sponsor </li></ul><ul><li>Logo on invitation cards as Main sponsor </li></ul>
  30. 30. Co - Sponsorship: Rs. 5 Lakhs <ul><li>Logo placement on all RCF promotional material as Co sponsor </li></ul><ul><li>Sponsor name & Logo on 1000 RCF streamers as Co sponsor </li></ul><ul><li>Sponsor name & Logo on 200 RCF banners of (7*3) and (15*3) as Co sponsor </li></ul><ul><li>50 exclusive streamers made as per sponsor branding guidelines at the venue </li></ul>
  31. 31. Continued… <ul><li>10 exclusive banners made as per sponsor branding guidelines </li></ul><ul><li>Logo on all tickets as Co sponsor </li></ul><ul><li>Logo on all posters as Co sponsor </li></ul>
  32. 32. Event Partners
  33. 33. For Further Details Quires Please Contact MR. SONNY MARTIN Executive / Marketing Director WONDER WORLD An Event Management Company 03009218262 / 03015139001 [email_address]