The document discusses TCS, a Pakistani courier company founded in 1983. It summarizes TCS's history and expansion within Pakistan and internationally. Key points include that TCS began with 12 stations and 25 bookings on the first day, expanded its network across Pakistan by 1990, and connected with UAE and Canada by 1992. The target markets are identified as business people, students, and shoppers. Marketing strategies discussed include TV ads, websites, packages, and sponsorships. An analysis of TCS's website and online shopping platform is also provided.

2. Submitted To: Ma’am Sidra Naeem
Submitted By: Roll No
Ishtiaq Bhatti 17
Mubbashir Saeed 40
BBA(Hon’s)
Subject: Principal of Marketing

3. Introduction
 Tcs was founded in 1983 with only 12
stations and and taking only 25 booking
in the very first day. And according to the
organization this is a very good sign for
a organization.
 In 1990 the tcs is become a leading
courier Company in PAKISTAN due to
expand it network In all over the
PAKISTAN and to provide good services
to their customers

4.  In 1992 the tcs expanded its network
internationally and connected with UAE
and CANADA.

7. Target Market
 Business Men
 Student
 Shoppers

8. Marketing
 TV adds
 Advertisement
 Website
 Packages
 Sponsors

9. Website Analysis
 Tcs provides many
facilities on their
website for their
customers . • This is
the view of home
page of the website.
Tcs provide tracking
facility on site. • one
can get valuable
information about
the organization
from this site.

10. Other website
 Tcs connect Tcs have own
another website that is
www.tcsconnect.com this is a
online shopping website . If any
person buy any thing it will be
deliver through TCS
Contract
 Tcs have a contract with a
shopping site
www.symbios.com.pk

11. Packages Marketing
 Red Box : Send all
you want, to your
loved ones
 Sentiments Express
 Student Express

13. Strength
 Vast Network
 Brand Name
 Product Insurance
 Strong Management

14. Weakness
 Not covering lower
areas
 Manpower
 Company Policies
 Cost Structure

15. Opportunities
 New Market
 New Services
 Online market
 New Technology

16. Threats
 Inflation
 Government
regulation
 Change in tastes
 Competitors

17. Price
Promotions
Place
People

18. Market Mix
 Price
According to weight
Student , Business
man
Place
Stations all over
Pakistan
Mainly in big cities
 Promotions
Advertisement &
Packages ,
sponsors .
Technology
People
Customers ,workers
employees & Banks