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Submitted To: Ma’am Sidra Naeem
Submitted By: Roll No
Ishtiaq Bhatti 17
Mubbashir Saeed 40
BBA(Hon’s)
Subject: Principal of Marketing
Introduction
 Tcs was founded in 1983 with only 12
stations and and taking only 25 booking
in the very first day. And according to the
organization this is a very good sign for
a organization.
 In 1990 the tcs is become a leading
courier Company in PAKISTAN due to
expand it network In all over the
PAKISTAN and to provide good services
to their customers
 In 1992 the tcs expanded its network
internationally and connected with UAE
and CANADA.
Target Market
 Business Men
 Student
 Shoppers
Marketing
 TV adds
 Advertisement
 Website
 Packages
 Sponsors
Website Analysis
 Tcs provides many
facilities on their
website for their
customers . • This is
the view of home
page of the website.
Tcs provide tracking
facility on site. • one
can get valuable
information about
the organization
from this site.
Other website
 Tcs connect Tcs have own
another website that is
www.tcsconnect.com this is a
online shopping website . If any
person buy any thing it will be
deliver through TCS
Contract
 Tcs have a contract with a
shopping site
www.symbios.com.pk
Packages Marketing
 Red Box : Send all
you want, to your
loved ones
 Sentiments Express
 Student Express
Strength
 Vast Network
 Brand Name
 Product Insurance
 Strong Management
Weakness
 Not covering lower
areas
 Manpower
 Company Policies
 Cost Structure
Opportunities
 New Market
 New Services
 Online market
 New Technology
Threats
 Inflation
 Government
regulation
 Change in tastes
 Competitors
Price
Promotions
Place
People
Market Mix
 Price
According to weight
Student , Business
man
Place
Stations all over
Pakistan
Mainly in big cities
 Promotions
Advertisement &
Packages ,
sponsors .
Technology
People
Customers ,workers
employees & Banks
TCS  by backstreet boys

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TCS by backstreet boys

  • 1.
  • 2. Submitted To: Ma’am Sidra Naeem Submitted By: Roll No Ishtiaq Bhatti 17 Mubbashir Saeed 40 BBA(Hon’s) Subject: Principal of Marketing
  • 3. Introduction  Tcs was founded in 1983 with only 12 stations and and taking only 25 booking in the very first day. And according to the organization this is a very good sign for a organization.  In 1990 the tcs is become a leading courier Company in PAKISTAN due to expand it network In all over the PAKISTAN and to provide good services to their customers
  • 4.  In 1992 the tcs expanded its network internationally and connected with UAE and CANADA.
  • 5.
  • 6.
  • 7. Target Market  Business Men  Student  Shoppers
  • 8. Marketing  TV adds  Advertisement  Website  Packages  Sponsors
  • 9. Website Analysis  Tcs provides many facilities on their website for their customers . • This is the view of home page of the website. Tcs provide tracking facility on site. • one can get valuable information about the organization from this site.
  • 10. Other website  Tcs connect Tcs have own another website that is www.tcsconnect.com this is a online shopping website . If any person buy any thing it will be deliver through TCS Contract  Tcs have a contract with a shopping site www.symbios.com.pk
  • 11. Packages Marketing  Red Box : Send all you want, to your loved ones  Sentiments Express  Student Express
  • 12.
  • 13. Strength  Vast Network  Brand Name  Product Insurance  Strong Management
  • 14. Weakness  Not covering lower areas  Manpower  Company Policies  Cost Structure
  • 15. Opportunities  New Market  New Services  Online market  New Technology
  • 16. Threats  Inflation  Government regulation  Change in tastes  Competitors
  • 18. Market Mix  Price According to weight Student , Business man Place Stations all over Pakistan Mainly in big cities  Promotions Advertisement & Packages , sponsors . Technology People Customers ,workers employees & Banks