This document discusses competence-driven innovation and identifies regional strengths. It focuses on the mechatronics industry in Lower Austria, which has over 1,650 companies and 40,000 employees. The document outlines core competencies of companies in this industry today, as well as potential new competencies and products/markets that could be developed through collaboration. It provides examples of collaboration opportunities between industry and research institutions and across regional industry clusters to foster cross-fertilization of ideas. The goal is to identify innovation opportunities based on building on existing competencies.

1. Competence driven innovation
Simone Hagenauer
Cluster lab: Competence driven vs. issue driven smart
specialization and impact result
4 september 2013

2. Competence driven innovation
Identify and develop regional strengths
TCI 2013, Kolding, 3 September 2013
Simone Hagenauer
ecoplus. The Business Agency of Lower Austria

4. Core Business
© IMG
Core competencies
are the roots of
longterm business
success

5. core business A core business B
competence X
competence Y
competence Z
competence P
competence Q
competence R
New Business
opportunity
New
competencies
© IMG

6. Topics for collaborative
innovation
Highly fragmented
value chains
and markets
Mechatronics „industry“ in Lower Austria
© IMG
~ 1650 companies
~ 40.000 employees

7. Source: www.fertinger.at
Business Fertinger 2010
80% automotive industry
20% fittings industry
Business Fertinger 1980s:
100 % fittings industry
(bathrooms)
Forming technologies for
wrought aluminium materials
and non-ferrous metals (forging,
deep drawing, bending, spin
forming)
© IMG

8. © IMG

9. © IMG

10. SUMMARY: Competence Based Innovation opportunities
Creation of micro structures
using subtractive processes
Competencies TODAY
Designing electronic
applications exposed to high
currents and temperature Creating
multilayer
structures
Testing of geometric and
electrical functions of
micro structures
Circuit boards
Components
for e-mobility
solutions Provider of
LED-
electronics
/ complete
LED
solutions
Power-& control
electronics for new
markets (special
vehicles, navy,…)
Micro-
structured
components
for lab-on-chip
solutions
Service provider
for micro
structure test
engineering
NEW Products & markets
Expert for
developing
innovative
steering
electronics
Creation of nano
structures on glass
/synthetic materials
Creation of nano
structures
Integration of
components on
circuit boards
Additive methods for
the creation of micro
structures
LED-applications
Solutions for next
generation frequency
converters
Market-/Product-/
Servicedevelopment
Technologydevelopment
Potential NEW competencies
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11. Page 11
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12. Results: Marketing & Communication
Value proposition
developed in
competence mapping
workshop
Competence based
company presentation
Project marketing
Competence Map © IMG

13. Results: Cooperation & new partners
Viennatec, October 2012

14. When solving problems, dig at the roots
instead of just hacking at the leaves.
Anthony J. D'Angelo, The College Blue Book
Page 14

16. Is there a tipping point?
Public funding
Time
No. of
companies
involved
Have to be
part of the
community!!!
You convienced
me to
participate !!!
© IMG

17. Next Step: R&D institutions
Anti-piracy
application
Sputter very
few ion dots on
products
Surface engineering
technologies with
nano particles
Surface engineering with
nano particles for industrial
applications
© IMG

18. Green Building
Cluster
Mechatronics
Cluster
Food Cluster Plastics
Cluster
Logistics Cluster
E-Mobility Network
New materials &
surfaces; Sensor
technology
Renewable natural
resources
Regenerative
medicine
Agro-biotech /
modern bio-
analytics
Cross-fertilization of Clusters and Technopoles
in Lower Austria
Bio plastics
Alternative engines
LED components
Biogas
Water
usage

19. Cross-border collaboration

20. Company A Company B
core business A core business B
competence X
competence Y
competence Z
competence P
competence Q
competence R
New Business
opportunity
New
competencies
Identifying innovation opportunities based on competencies
© IMG

21. Contact
ecoplus. The Business Agency of Lower Austria
Simone Hagenauer
Project Manager Clusters
+43 2742 9000-19654
s.hagenauer@ecoplus.at
www.ecooplus.at
www.clusterix.info