The document discusses Facebook as a social media platform that is both mature yet constantly changing. It notes that personal and business accounts can be used together on Facebook and that privacy settings allow limiting what friends see. The document recommends having a plan for engaging audiences and calls to action when using Facebook for business. It also stresses managing boundaries and behavior on the platform.

1. My View on Facebook as a
Social Media Platform
Social Media Education, Training & Support
www.mysocialintelligence.com

2. The Facebook platform is very
mature in development and is
at the same time a
dichotomy of constant
change
Facebook as a Social Media Platform
@ 2013 Social Intelligence Limited

3. Personal vs Business use of Facebook
@ 2013 Social Intelligence Limited
You can quite easily use your personal account
for both business and personal uses.
This platform is a good place to create
a community around a cause, subject, common
goal/purpose or even around an
event or group of events.

4. Facebook and Privacy…
@ 2013 Social Intelligence Limited
You can lock down your privacy settings – so even
if you interact with content, only your friends (ones
that you formally “accept” as friends) see your full
personal account.

5. Facebook for Business
@ 2013 Social Intelligence Limited
The way Facebook has been designed is really
good for a business that has great visual
content – it gives you more flexibility in what
your content can look like.

6. The Challenges of Facebook
@ 2013 Social Intelligence Limited
Participating with a Page presence on
Facebook requires planning and you really need
a game plan on Call-To-Action (CTA) type
content in order to really work out what your
audience wants to hear from you.

7. Setting Boundaries….
@ 2013 Social Intelligence Limited
Managing your friends and/or “Liker” behaviour
is a serious matter. Do as you would in real life
and don’t tolerate bad or discourteous
behaviour, and nip it in the bud.

8. Thanks for watching the quick share of this post...
@ 2013 Social Intelligence Limited
Want to read the full blog post with all our guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Röstlund

9. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com

10. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com