In the summer of 2011 we will launch Ajala TV; a premium travel and tourism lifestyle channel for satellite and cable television that features documentaries and shows related to travel and leisure around Africa and the world. Programming will included Travel shows, Travel Documentaries, Travel related movies, tours of grand hotels, and visits to significant cities and towns. At Ajala TV we go to work every day to create high quality content to entertain and educate “arm chair travellers” who wish to one day travel to the world’s greatest destinations. We aim to have them travelling with “àjàlá” every chance they get on their television sets, via the internet and on their mobile phones. This is in line with our vision to create the most recognized brand offering tourism products and services around Africa.

1. About Ajala TV
In the summer of 2011 we will launch Ajala TV; a premium travel and tourism lifestyle channel
for satellite and cable television that features documentaries and shows related to travel and
leisure around Africa and the world. Programming will included Travel shows, Travel
Documentaries, Travel related movies, tours of grand hotels, and visits to significant cities and
towns. At Ajala TV we go to work every day to create high quality content to entertain and
educate “arm chair travellers” who wish to one day travel to the world’s greatest destinations.
We aim to have them travelling with “àjàlá” every chance they get on their television sets, via
the internet and on their mobile phones. This is in line with our vision to create the most
recognized brand offering tourism products and services around Africa.
Our strategy for development is to exploit our tourism industry know-how, the Ajala trademark
and brand, our existing partnerships with the world’s leading public and private tourism
stakeholders across Africa to create a premium tourism and travel lifestyle channel. We will
leverage these existing intellectual property assets to obtain seed financing to acquire needed
resources to complete research and development of the service over the next 2 years and begin
initial marketing and distribution of our content on a leading Pay-TV platform in Nigeria. We aim
to have achieved wide acceptance for the Ajala TV service in the summer of 2011 with steady
income streams and a potential for increased profitability. With this solid foundation we will raise
additional capital to further develop and acquire new quality travel and tourism related content
and devise new ways to exploit further our previously acquired content on Pay-TV platforms
across Africa.
Ajala TV is a business unit of the Ajala Travel Company based in Lagos, Nigeria and is
registered with the Corporate Affairs Commission of the Federal Republic of Nigeria with
Registration number OG3323 in line with the Companies and Allied Act of 1990 to operate in the
Tourism Hospitality and Hotel industry. The Ajala Travel Company is a member of the World
Travel Mart (WTM) Meridian Club: The leading business network in the global tourism Industry.
The Ajala Travel Company is at the DISCOP Africa 3 Market to promote the Ajala TV venture
and to present the channels opportunities to Pay-TV platforms across Africa. We are also at the
event to build relationships with content sellers and acquire rights to travel and tourism related
programming. We will also be seeking to enter into strategic partnerships with advertisers
around Africa who want to promote their tourism products and services using the Ajala TV
platform through sponsored entertainment and show sponsorships.
The Ajala Travel Company © All rights reserved 2010

2. Our Team
Dayo Osholowu
Executive Producer
Ajala TV
Dayo Osholowu oversees the strategic development, management and operation of The Ajala TV
Channel, Nigeria’s premier premium cable television dedicated to travel and tourism related content. He
has a commitment to high-quality content, education, diversity, and the use of television to promote
tourism around Africa. He oversees the strategic direction of Ajala TV programming, including original
productions and acquisitions. As part of this effort, Dr. Osholowu will form a sales force to oversee the
channels efforts to brand tourism entertainment through sponsorship efforts. He is looking to enter into
sponsorship partnerships with Tourism Authorities in Nigeria and the rest of Africa. Dayo was honored
with the Future Awards Nigerian Professional of the Year. In 2009 he was honored with an invitation to
the Presidential Villa of the Federal Republic of Nigeria to Meet with the Vice President Prof Jonathan
Goodluck on the 24th October 2009. He has also been honored and invited to meetings with the Vice
President of the for Africa Mrs Oby Ezekwesli and the British High Commissioner to Nigeria Mr Bob
Dewer. Dayo is a Columnist for the BuisnessDay Nigeria, Nigeria’s most influential and respected daily
business newspaper.
Folarin Anifowoshe
Destination Promotion Executive
Ajala TV
Folarin Anifowoshe was formerly with the prestigious Tata Consulting India. AtTata he was
Deployment Lead in Charge of Client Accounts in Asia, America, Asia Pacific, and EMEA. Working
with clients including Microsoft, HP, Mckinsey and KPMG. His experience in television includes a
brief stint on a Gastronomy Television Show for a Times of India Television Production. In his
position as the Destination Promotion Executive for Ajala TV, he oversees the channels efforts to
brand tourism entertainment through sponsorship efforts. He heads destination advertising platform
that will serve as the foundation of Ajala TV Channel’s complimentary value to the African tourism
community.
Onye Ubanatu
Head of Production
Ajala TV
0nye Ubanatu is the Head of production of Ajala TV: A satellite and cable television channel that
features documentaries and shows related to travel and leisure around Africa and the world. His
has vast experience working around Africa as a lighting director, sound engineer, freelance
news lighting cameraman with features on CNN, BBC,REUTERS. This year he was awarded
the 2009 Future Award Winner for the Screen producer of the year. He is a two time most
outstanding participant of ITPAN and recently completed an MNET multi camera production
training in South Africa.
The Ajala Travel Company © All rights reserved 2010