Uthando Africa is an online marketplace established in 2016 to promote purposeful travel and sustainable tourism by allowing users to build, book, and share authentic African experiences. The platform addresses the challenge of accessing diverse African tours and experiences by offering a central hub for local tours, cultural activities, and art purchases. The company aims to foster community involvement and sustainable growth while targeting key tourist markets across Africa.

1. UTHANDO AFRICA
MARKETPLACE
Book and share real African
Experiences

2. OUR STORY
In 2016, we setup a startup that
focused on catering to purposeful
travel and sustainable tourism. Back
then we focused on the Youth (18-
35's) Study Abroad market.
After successfully servicing some
contracts we decided we wanted to
invest more into the strength of our
brand Uthando Africa as an online
marketplace.
Today we have established the brand
Uthando Africa, an online maretplace
for all experiences Africa.

3. INTRODUCTION
According to the UNWTO, Based on available
data for Africa, growth in 2017 is estimated at 8%.
The region consolidated its 2016 rebound and
reached a record 62 million international arrivals.
North Africa enjoyed a strong recovery with
arrivals growing by 13%, while in Sub-Saharan
Africa arrivals increased by 5%.
Revenue from packaged holidays reached $618M
for Africa and is expected to grow to $834M in
2022. Revenue in the Online Travel Booking
segment amounts to US$4,232m in 2018.
The direct contribution of Travel & Tourism to 2017
was USD72.8bn (3.3% of GDP). This is forecast to rise
by 4.0% to USD75.6bn in 2018. e direct contribution of
Travel & Tourism to GDP is expected to grow by 4.1%
pa to USD113.2bn (3.3% of GDP) by 2028.
Money spent by foreign visitors to a country (or visitor
exports) is a key component of the direct contribution
of Travel & Tourism. In 2017, Africa generated
USD48.7bn in visitor exports. In 2018, this is expected
to grow by 4.1%, and the region is expected to attract
74,192,000 international tourist arrivals

4. THE PROBLEM
why it's hard to build your own African experience
PRICE MARKET NO EASE OF ACCESS
African tours are
usually packaged and
include experiences/
activities in their
itineraries.
There are thousands
of tour operators and
itineraries with fixed
prices and no
platform to build, host
or share African
experiences.
Finding authentic
African experiences,
activities and craft is
difficult with no
central marketplace,
making it hard to
build your own trip.

5. HOW WE BUILD
your experience

6. SOLUTION
Online Marketplace to
book, share and promote
African experiences, arts
and craft. Users can build
their own trips, book trip
experiences and
browse/order Art/Craft
gifts online
ONLINE MARKETPLACE
Easily accessible online
platform for hosting
experiences, tours, save
and compare prices and
reviews as well travel
preparations and
insurance.
HOSTING
Online community of
African experience hosts
and experiences such as
Cooking Classes, Village
Immersion Hosts, Cultural
Hosts and more.
EXPERIENCE AFRICA

7. Approximate
Total foreign tourists
to Africa as of 2017,
contributing $49
Billion in market Value.
62M +44M 7M
Total number of
international tourists
visit Africa. Our target
5 locations are South
Africa, Nigeria,
Mauritius, Morocco and
Egypt
Our target market for
Booking, Hosting and
Sharing African
experiences on our
platform
TOTAL AVAILABLE MARKET
T O U R I S T T O A F R I C A
TARGETED SHARE OF MARKET
U S E R S O N O U R P L A T F O R M
TOTAL AVAILABLE & SERVICABLE MARKET
I N T E R N A T I O N A L V I S I T O R S
MARKET SIZE
source:www.wttc.org

8. PRODUCTS
BUILD YOUR TRIP ONLINE
Local Tours
Transport Options
Flights Prices & Agents
Book experiences (cooking classes,
village immersions, cultural &
traditional experiences)
Accommodation Comparison & Price
Booking
Travel Insurance Options
SHARE EXPERIENCES:
Prepare for your trip
Review experiences
Chat with hosts
Compare & book prices
PREORDER ART:
Browse, shop and ship African
art&craft
Review and connect with Artists

10. 1,2M
AFRICAN GUESTS
In 2017, Airbnb hosted over 1,2
Million guests in Africa, they
currently offer 90+ experiences in
South Africa.
ACTIVE MONTHLY
USERS
According to Crunchbase.com,
Travelstart is one of Africa's largest
online travel booking sites with 1,5
M+ monthly users.
1,5M
MARKET VALIDATION

11. MARKET ADOPTION
LOCATIONS (TOURS,
LOCAL AUTHORITIES,
COMMUNITIES)
01
SOUTH AFRICA
NIGERIA
EGYPT
MOROCCO
MAURITIUS
PARTNERSHIPS (FLIGHTS,
TRANSPORT, INSURANCE,
EXPERIENCES)
02
Tripaneer (over
+2000 African tour
operators)
booking.com
rentacar.com
cookly.com
PAYMENTS & BOOKING
(ONLINE & OFFLINE
BOOKING)
03
Wetravel.com
paypal.com

12. Mission
and
Vision
Internal Business
Ubuntu is the philosophy that "I
am because you are" it teaches
that i am the whole of humanity,
a practice implemented as a
policy in our internal business
operations.
Customer
We are obsessed with our
customers. In Africa, Ubuntu
means that we are all one, and
that i am because you are. How
we sign up and host our
customers is a reflection of our
internal business philosophy.
Financial
We aim to build Africa's first
sustainable online community.
Our financial policy shy's away
from quarterly or annual fixed
targets, but rather measures
growth by sustainable
community development.
Learning and
Innovation
Our team will be 70 People in
the first year. Alternative
Learning is a big part of our
learning and innovation policy,
for all you learn, teach others to
learn more.

13. COMMUNITY
INVOLVEMENT
Our model focuses on using local resources and empowering the
community at the same time. Africa is home to 3,000 Tribes. Most of these
are located in beautiful sacred locations. Chefs, Village Elders and some
Community members have the right to show these to permitted visitors.
Along with cultural and traditional wisdom, the community has much to
offer, and the revenue can help the community to build much need
education and health facilities.

14. COMPETITION
AIRBNB: CURRENTLY OFFERS 90+ EXPERIENCES IN
SOUTH AFRICA
EXPLORE SIDEWAYS: OFFERS WINE AND FOOD
TOURS IN SOUTH AFRICA
COUCHSURFING: OFFERS LOCALLY LEAD
EXPERIENCES IN AFRICA
TRIPADVISOR: HAS A LARGE GLOBAL COMMUNITY
WITH REVIEWS ON AFRICAN EXPERIENCES.

15. OUR BUSINESS MODEL
REVENUE GENERATED ON
OUR PLATFORM, AT 15%
OF AVAILABLE MARKET
SERVICE FEE
CONSIDERING
AVERAGE COSTING OF
$60/EXPERIENCE FOR 3
EXPERIENCES PER
BOOING
PROJECTED REVENUE
GENERATED AFTER 3
YEARS OF
SUSTAINABLE
GROWTH
$70M
$20
$150M

16. $300K
500K
$10M
ANGEL ROUND
We are looking for 12 Months financing to
reach 500,000 transactions on our
website
TRANSACTIONS
500,000 transactions will be users for
hosting, booking and sharing
experiences, we charge a service fee of
$20.
REVENUE OVER 12 MONTHS
Revenue generated from hosting,
booking and sharing African experiences
including commissions from Arts&Crafts
orders.

21. ABOUT
Tumelo Ncube is an African poet,
philosopher and sustainable development
practitioner. He is the founder of
uthandoafrica.com and Give Africa Trust.
Tumelo sits on the board of many
organizations and is actively involved in
Sustainable Rural development, during
his lifetime he has helped thousands of
people, schools and villages access
potable drinking water.
He is believes in equal access to basic
human rights and is currently
campaigning to build a rural hospital that
will aide upto 20,000 people.