This is a presentation about TBD.com: It's strategy and lessons learned. This is focused only on TBD.com, and not the 24/7 cable station that was part of TBD.
Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Everything you ever wanted to know about social media but were afarid to ask.Mark Gibbs
The document discusses social media and its implications for local government. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube and Twitter and their usage statistics. It argues that social media can help local governments improve transparency, simplify processes, reduce costs, engage citizens and improve communications. The document recommends governments understand their social media channels and resources to determine how to best leverage these tools.
This document discusses social media and some popular social networks. It explains that social networks are one of the fastest growing industries and outlines some key social networking platforms including Facebook, Google+, Twitter, and LinkedIn. Facebook is highlighted as the largest social network with over 1.55 billion active monthly users. Google+ is described as having struggled to gain popularity due to its real name requirement. Twitter is summarized as a news and social media platform where users post 140 character messages called tweets. LinkedIn is summarized as a professional networking platform where users can post profiles, CVs, and make industry connections.
The document discusses social media for business. It defines social media as activities that integrate technology and social interaction, like the billions of conversations happening online. It outlines the current social media landscape, including how 250 million people use Facebook daily and how Twitter has changed communication since 2006. It also discusses how businesses can benefit from social media by engaging new audiences and driving traffic to websites. The future of social media may include more social interactions on sites like Facebook and a potential acquisition of Twitter for $10 billion.
Social networking sites have become popular for several reasons: 1) They allow users to meet new people from around the world; 2) Popular sites are easy to use and navigate, even on mobile; 3) Users can join groups with people who share their interests; 4) Most major sites like Facebook and Google+ are free to join and use; 5) Social media plays a large role in online job recruiting and searching; 6) Businesses can effectively target advertisements to potential customers using social media profiles and information.
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Everything you ever wanted to know about social media but were afarid to ask.Mark Gibbs
The document discusses social media and its implications for local government. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube and Twitter and their usage statistics. It argues that social media can help local governments improve transparency, simplify processes, reduce costs, engage citizens and improve communications. The document recommends governments understand their social media channels and resources to determine how to best leverage these tools.
This document discusses social media and some popular social networks. It explains that social networks are one of the fastest growing industries and outlines some key social networking platforms including Facebook, Google+, Twitter, and LinkedIn. Facebook is highlighted as the largest social network with over 1.55 billion active monthly users. Google+ is described as having struggled to gain popularity due to its real name requirement. Twitter is summarized as a news and social media platform where users post 140 character messages called tweets. LinkedIn is summarized as a professional networking platform where users can post profiles, CVs, and make industry connections.
The document discusses social media for business. It defines social media as activities that integrate technology and social interaction, like the billions of conversations happening online. It outlines the current social media landscape, including how 250 million people use Facebook daily and how Twitter has changed communication since 2006. It also discusses how businesses can benefit from social media by engaging new audiences and driving traffic to websites. The future of social media may include more social interactions on sites like Facebook and a potential acquisition of Twitter for $10 billion.
Social networking sites have become popular for several reasons: 1) They allow users to meet new people from around the world; 2) Popular sites are easy to use and navigate, even on mobile; 3) Users can join groups with people who share their interests; 4) Most major sites like Facebook and Google+ are free to join and use; 5) Social media plays a large role in online job recruiting and searching; 6) Businesses can effectively target advertisements to potential customers using social media profiles and information.
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
The Hug, The Handshake and The High-FiveMatthew Olson
On November 11th, Signalfire had the opportunity to present to business members of the Sturgeon Bay Visitor Center in Door County. Reaching out to small businesses ranging from restaurants, hotels, bed & breakfasts and retails storefronts – Signalfire was asked to help curious business owners understand how social media can work for them. During the presentation, we had fantastic questions and great conversations. We wanted to offer a brief summary for businesses not able to attend.
Meeting the needs of donors through engagementJanisB
The future of philanthropy is moving towards a more personal level. In order to meet the growing needs of donors, organizations now need to be more transparent, engaging and must empower their base.
This presentation is more of an elevator pitch for the launch of a new web application in this market -- My Action Map.
The document discusses 6 key things about social media:
1) Businesses must adapt to changing digital technologies or risk failure.
2) Traditional media like TV and print are declining while online media like social networks grow in importance.
3) Mass marketing is less effective as consumers expect more personalized conversations with brands on social media.
4) Earned, owned and paid media each play important roles, with earned media through word-of-mouth and user-generated content becoming most influential.
5) Many marketers and agencies still do not fully understand or leverage social media effectively.
6) The future of social media involves more immersive experiences beyond traditional platforms, with an emphasis on
Communication through social media.pptxUtkarsh Bisht
This document discusses the use of social media for communication and business. It defines social media as online content created using publishing technologies that allow for sharing. Popular social platforms mentioned include Facebook, Twitter, and Instagram. The importance of social media is that it is accessible, engages younger audiences, and allows direct access to clients. Using multiple social media sites is recommended for businesses to reach different audiences. Guidelines are provided for effective use of each platform, focusing on interaction, hashtags, sharing news/updates, and visual content. Customer service via social media is also discussed, with examples from Samsung and JetBlue provided.
Google+ is Google's social networking platform aimed at competing with Facebook. It features Circles for organizing contacts into groups, Hangouts for video chatting, and Instant Upload for easily sharing photos. However, Google+ currently lacks critical mass compared to Facebook and its mobile app is missing features like video chat. It also does not fully support business pages yet, though Google plans to improve this functionality.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
The document discusses the emergence and benefits of social media. It notes that social media first emerged in the 1970s with email and bulletin board systems. Popular social media platforms like MySpace, Facebook, and Twitter launched starting in the late 1990s and early 2000s. These platforms changed how people used the internet and expanded the social media landscape. Marketers now use social media to target specific audiences with ads. The document lists benefits of social media for brands, including awareness, customer service, and understanding consumers. It concludes by suggesting how Syfy channel can expand its presence and better understand its audience through social media.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
Nathan Sproul - The Politics of Socia MediaNathan Sproul
Of course, says Nathan Sproul, the makers of Facebook and Google probably weren’t intending to create echo chambers over the course of their sites’ evolution. Social media bubbles came with good intentions: technology got smart enough to learn what users like, and thus, serve more of it to them. But the real problem emerges when it comes to politics, diversity of thought, and news, all of which are interconnected. Here, Nathan Sproul explores the conundrum.
This document provides an overview of how non-profits can use social media to communicate more effectively. It discusses what social media is, why non-profits should engage with it, and how to get started. Key points include that social media allows for conversations rather than one-way messaging, non-profits should listen to online conversations and select tools based on goals and audience, and that success can be measured in various ways beyond traditional metrics like donations. The document provides resources for non-profits to learn more about using social media.
This workshop brings both the academic and public library perspectives to developing strategies for actively building relationships with your community. Learn techniques to listen to your community, to discover where they are, and to be introduced to community listening and engaging tools and techniques. Social media, technological outreach, skill development, and interpersonal techniques for engaging in effective and dynamic outreach are discussed, along with a variety of tools, techniques and tips for cementing relationships with customers and clients. This workshop is filled with ideas and tools for connecting your library to your community, in both physical and digital locations.
TechSoup Canada provides technology products and services to nonprofits. They have found success using various social media platforms like Facebook, Twitter, blogs, YouTube and Flickr to engage communities, tell their story, and build support. Their strategies include live tweeting events, recruiting guest bloggers and event volunteers from social media, and sharing content across multiple platforms. They have also helped other TechSoup organizations internationally to build their online presence.
The document discusses the state of American journalism and emerging business models. It summarizes that print revenue is declining while digital revenue is rising. Emerging models discussed include niche websites, non-profits, paywalls, mobile journalism, local deals, crowdsourcing, social media, curation, and multimedia storytelling. Community engagement and building partnerships is emphasized as important for the future of news organizations.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
This document outlines a civic ambassador program to promote voting and civic engagement. It describes recruiting influencers on social media to spread information about voting through paid partnerships. Ambassadors would be segmented into tiers based on their social media presence and commitment level. The program's goals are to spread accurate voting information, increase online store revenue, amplify the work of civic organizations, and increase voting rates among ambassadors' networks. An implementation timeline is provided, along with frameworks for activating ambassadors across various locations.
This document provides information from a presentation on creative digital engagement given by Steve Shepherd of Auburn Creative. The presentation covers digital consumption trends showing a rise in time spent online and on mobile. It discusses types of engaging content for social media like infographics and lists. Different social networks are outlined. Tips are provided for crafting engaging content, building a consistent brand, and measuring social media activity. The goal is to help businesses win more customers through effective digital strategies.
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingMicrosoft Advertising
Join our community: http://community.microsoftadvertising.com
The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.
Ever since Microsoft adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @adCenter and @MSAdvertising, and through our Facebook page.
With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.
A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend.
Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.
The Hug, The Handshake and The High-FiveMatthew Olson
On November 11th, Signalfire had the opportunity to present to business members of the Sturgeon Bay Visitor Center in Door County. Reaching out to small businesses ranging from restaurants, hotels, bed & breakfasts and retails storefronts – Signalfire was asked to help curious business owners understand how social media can work for them. During the presentation, we had fantastic questions and great conversations. We wanted to offer a brief summary for businesses not able to attend.
Meeting the needs of donors through engagementJanisB
The future of philanthropy is moving towards a more personal level. In order to meet the growing needs of donors, organizations now need to be more transparent, engaging and must empower their base.
This presentation is more of an elevator pitch for the launch of a new web application in this market -- My Action Map.
The document discusses 6 key things about social media:
1) Businesses must adapt to changing digital technologies or risk failure.
2) Traditional media like TV and print are declining while online media like social networks grow in importance.
3) Mass marketing is less effective as consumers expect more personalized conversations with brands on social media.
4) Earned, owned and paid media each play important roles, with earned media through word-of-mouth and user-generated content becoming most influential.
5) Many marketers and agencies still do not fully understand or leverage social media effectively.
6) The future of social media involves more immersive experiences beyond traditional platforms, with an emphasis on
Communication through social media.pptxUtkarsh Bisht
This document discusses the use of social media for communication and business. It defines social media as online content created using publishing technologies that allow for sharing. Popular social platforms mentioned include Facebook, Twitter, and Instagram. The importance of social media is that it is accessible, engages younger audiences, and allows direct access to clients. Using multiple social media sites is recommended for businesses to reach different audiences. Guidelines are provided for effective use of each platform, focusing on interaction, hashtags, sharing news/updates, and visual content. Customer service via social media is also discussed, with examples from Samsung and JetBlue provided.
Google+ is Google's social networking platform aimed at competing with Facebook. It features Circles for organizing contacts into groups, Hangouts for video chatting, and Instant Upload for easily sharing photos. However, Google+ currently lacks critical mass compared to Facebook and its mobile app is missing features like video chat. It also does not fully support business pages yet, though Google plans to improve this functionality.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
The document discusses the emergence and benefits of social media. It notes that social media first emerged in the 1970s with email and bulletin board systems. Popular social media platforms like MySpace, Facebook, and Twitter launched starting in the late 1990s and early 2000s. These platforms changed how people used the internet and expanded the social media landscape. Marketers now use social media to target specific audiences with ads. The document lists benefits of social media for brands, including awareness, customer service, and understanding consumers. It concludes by suggesting how Syfy channel can expand its presence and better understand its audience through social media.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
Nathan Sproul - The Politics of Socia MediaNathan Sproul
Of course, says Nathan Sproul, the makers of Facebook and Google probably weren’t intending to create echo chambers over the course of their sites’ evolution. Social media bubbles came with good intentions: technology got smart enough to learn what users like, and thus, serve more of it to them. But the real problem emerges when it comes to politics, diversity of thought, and news, all of which are interconnected. Here, Nathan Sproul explores the conundrum.
This document provides an overview of how non-profits can use social media to communicate more effectively. It discusses what social media is, why non-profits should engage with it, and how to get started. Key points include that social media allows for conversations rather than one-way messaging, non-profits should listen to online conversations and select tools based on goals and audience, and that success can be measured in various ways beyond traditional metrics like donations. The document provides resources for non-profits to learn more about using social media.
This workshop brings both the academic and public library perspectives to developing strategies for actively building relationships with your community. Learn techniques to listen to your community, to discover where they are, and to be introduced to community listening and engaging tools and techniques. Social media, technological outreach, skill development, and interpersonal techniques for engaging in effective and dynamic outreach are discussed, along with a variety of tools, techniques and tips for cementing relationships with customers and clients. This workshop is filled with ideas and tools for connecting your library to your community, in both physical and digital locations.
TechSoup Canada provides technology products and services to nonprofits. They have found success using various social media platforms like Facebook, Twitter, blogs, YouTube and Flickr to engage communities, tell their story, and build support. Their strategies include live tweeting events, recruiting guest bloggers and event volunteers from social media, and sharing content across multiple platforms. They have also helped other TechSoup organizations internationally to build their online presence.
The document discusses the state of American journalism and emerging business models. It summarizes that print revenue is declining while digital revenue is rising. Emerging models discussed include niche websites, non-profits, paywalls, mobile journalism, local deals, crowdsourcing, social media, curation, and multimedia storytelling. Community engagement and building partnerships is emphasized as important for the future of news organizations.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
This document outlines a civic ambassador program to promote voting and civic engagement. It describes recruiting influencers on social media to spread information about voting through paid partnerships. Ambassadors would be segmented into tiers based on their social media presence and commitment level. The program's goals are to spread accurate voting information, increase online store revenue, amplify the work of civic organizations, and increase voting rates among ambassadors' networks. An implementation timeline is provided, along with frameworks for activating ambassadors across various locations.
This document provides information from a presentation on creative digital engagement given by Steve Shepherd of Auburn Creative. The presentation covers digital consumption trends showing a rise in time spent online and on mobile. It discusses types of engaging content for social media like infographics and lists. Different social networks are outlined. Tips are provided for crafting engaging content, building a consistent brand, and measuring social media activity. The goal is to help businesses win more customers through effective digital strategies.
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingMicrosoft Advertising
Join our community: http://community.microsoftadvertising.com
The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.
Ever since Microsoft adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @adCenter and @MSAdvertising, and through our Facebook page.
With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.
A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend.
Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.
The document discusses how the news site TBD engaged communities to be successful in the 21st century. It built a network of over 220 local sites, curated the best regional content regardless of source, and leveraged its audience to report stories individually and collectively. TBD drove traffic to community members, delivered curated information on important topics, and used social media to gather and disseminate news conversationally. It designed mobile apps for users and held events and training to build partnerships with local bloggers and the community. As a result, TBD saw increasing unique visitors monthly and had a strong local buzz and link sharing from bloggers who viewed TBD as a partner rather than rival.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
The document discusses how digital technologies have changed marketing by allowing more interactive and community-based approaches. It provides examples of early websites (Web 1.0), the rise of user-generated content and social aspects (Web 2.0), and the growth of social media networks. It also highlights innovative marketing campaigns by Dr Pepper, McDonald's, and BMW that leverage various digital tools and social media to engage communities online.
Managing the message | i95 business magazineNigel Assam
This document discusses how various organizations use social media platforms effectively. It interviews professionals from Advance, E-Moxie, and Harford County tourism. They discuss how they use platforms like Facebook, Twitter, LinkedIn and YouTube to engage audiences, share content and promote their brands. The interviews highlight how defining social media strategies and understanding different audiences on each platform is important. LinkedIn and Twitter are found to be most effective for Advance, while video is particularly useful for Harford County tourism. Social media is shown to help increase website traffic and drive business growth when content is properly targeted and shared across multiple channels.
The document provides guidance on developing a social media marketing strategy for trade shows. It recommends starting with small, experimental steps like creating profiles and monitoring discussions to understand the landscape. The key is to listen first, then engage by offering value to the community. The message should be tailored to each platform and target different professional groups. ROI comes from many small interactions over time rather than big campaigns. Risks include lack of control and permanent comments, so content needs oversight. Success relies on an ongoing plan with dedicated resources.
How To Build the Perfect Content Team: a Look at Content Companies by Tom Cri...We Are Marketing
This document profiles a digital marketing expert with 10 years of experience in SEO, content marketing, and digital strategy. They have helped both large media clients like The New York Times as well as startups. Currently, they run their own boutique digital strategy consulting practice and are interested in chatting with others about content-related work.
The document discusses new tools and trends in social media marketing for 2010. It covers key pillars like blogger outreach, thought leadership, social networking, and multimedia engagement. Specific topics covered include new FTC disclosure guidelines for bloggers, the growth of Facebook and Twitter, and case studies of successful social media marketing campaigns.
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Social wagon - Online Marketing Services in DelhiAyush Bindal
We are online marketing experts and mark your presence online. We manage your facebook page, twitter handle, blogs, do search engine optimization(SEO) for you and help you generate more leads for your business.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Social media has transformed public relations by facilitating constant conversation and engagement between brands and customers; PR professionals must now market conversations through social platforms and forge genuine connections. New technologies are converging media and allowing for more interactive and immediate communication between journalists, brands and audiences. PR strategies must fully integrate social media to provide value, tell vibrant stories, monitor progress and engage media.
The document discusses various innovations in business journalism. It provides examples of several new media companies that are experimenting with different revenue streams, reporting styles, and delivery formats for business news. These include Quartz, Business Insider, Re/Code, The Information, Seeking Alpha, 24/7 Wall St., NerdWallet, Reorg Research, The Distance, BizWomen.com, WSJ logistics coverage, Reuters TV, and others. The key lessons highlighted are focusing on technology to enhance delivery, developing niche strategies, charging for premium content, and exploring new revenue opportunities like sponsored content.