P
R
E
S
E
N
T
E
D
B
Y
PANKAJ AGARWAL
BHARAT PATEL
PRETAM LAHA
ALOK KUMAR
NAYAN SAHA
D.O.B
May 27, 1947
Education : M.B.A from
HARVARD UNIVERSITY
Achievement
A six-time winner of the
McKinsey Award for the b...
To know about different forces that
impact on a company’s ability to compete
Diagnose the principal competitive
pressure...
Product Differentiation
Access to Distribution Channels
Government Policy
Capital Requirements
Technology
Switching Cost
Unique Service / Product
Cost related to purchase
Suppliers Concentration
Number of customers
Buying Volume
Buyer’s Information
Buyer’s Profit Differentiation
Substitute Performance
Switching Cost
Buyer’s Willingness
Number of Competitors
Switching Cost
Brand Identity
Market Share
Exit Barriers
 It is a Motorcycle brand owned by Bajaj Auto in
India
 It was designed by Japanese engineer GLYNN
KERR
 The On Road Pr...
Factors Bajaj pulsar Advantages Threat Of New
Entrants
Entry detring
Price
Yes, The Price Is Rs 70,000 High
Retaliation by...
 Time is most essential thing while launching a product in any
market. Bajaj Pulsar was first introduce in the year 2001....
Factors Bajaj Pulsar Advantages Buyer Power
Differentiation Technology, style, price High
Concentration Large Number of Co...
 Number of customers/Volume of sales -There are very
large buyers of Bajaj pulsar 150 and it is also india largest sellin...
Factors Bajaj pulsar Advantages Suppliers power
Concentration High High
Switching Costs Low Low
Organization/cartel No Low...
A company to manufacture its products requires raw material,
labor etc. If there are few suppliers providing material esse...
Factors Bajaj pulsar Advantages Threat of Substitute
Availability Same Category – yes
ex.- Hero Hunk,TVS apache
160,Yamaha...
 Substitute product refer to product in other industries.There are
very high competition in bikes industries, one bike is...
 Substitute by price:- Bajaj pulsar 150 price is around Rs
70,000 in India and most of the bike price in same
model is li...
Factors Bajaj Pulsar Advantages Rivalry From Existing
Competitors
Brand Image Brand Equity Influence The
Customer
High
No....
 Number and Diversity of Competitor - This describes
the competition between the existing firms in an industry. the
curre...
 Threat of new entry is very high because there is high demand of
bikes and low capital require as compare to four wheele...
Porters 5 forces
Porters 5 forces
Porters 5 forces
Porters 5 forces
Porters 5 forces
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Porters 5 forces

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Porters 5 forces

  1. 1. P R E S E N T E D B Y PANKAJ AGARWAL BHARAT PATEL PRETAM LAHA ALOK KUMAR NAYAN SAHA
  2. 2. D.O.B May 27, 1947 Education : M.B.A from HARVARD UNIVERSITY Achievement A six-time winner of the McKinsey Award for the best HARVARD BUSINESS REVIEW article of the year
  3. 3. To know about different forces that impact on a company’s ability to compete Diagnose the principal competitive pressures in a market Assess how strong and important each Force is
  4. 4. Product Differentiation Access to Distribution Channels Government Policy Capital Requirements Technology
  5. 5. Switching Cost Unique Service / Product Cost related to purchase Suppliers Concentration
  6. 6. Number of customers Buying Volume Buyer’s Information Buyer’s Profit Differentiation
  7. 7. Substitute Performance Switching Cost Buyer’s Willingness
  8. 8. Number of Competitors Switching Cost Brand Identity Market Share Exit Barriers
  9. 9.  It is a Motorcycle brand owned by Bajaj Auto in India  It was designed by Japanese engineer GLYNN KERR  The On Road Price is Rs 70,000/-  It has 150 cc air cooled, single-cylinder, petrol, spark-ignited Four stock engine which made 13 HP of maximum power
  10. 10. Factors Bajaj pulsar Advantages Threat Of New Entrants Entry detring Price Yes, The Price Is Rs 70,000 High Retaliation by Pulsar In Case Of Competition Yes, because of large resources High High Entry Cost No, Bajaj started his business with scooter then he entered in bike manufeturing Medium because of reverse engineering process and availability of resources Experience High because of its present experience (BAJAJ AUTO) High Other Cost Advantages No High OVERALL RATING HIGH
  11. 11.  Time is most essential thing while launching a product in any market. Bajaj Pulsar was first introduce in the year 2001.previously Bajaj was famous for its scooters, so its experience in two wheeler is very high. By the cost of the entry we mean the initial capital required to set up a new firm is very high, it makes the chances of new entrants are low as compare to automobile industry.  The new product has to be different and attractive to be accepted by the customers. Attractiveness can be measured in the terms of the features , price etc. At this level the price of the Bajaj pulsar is one thing that is attracting customers. Its on road price is Rs 70,000 which is very low as compare to other brand bikes with same feature.
  12. 12. Factors Bajaj Pulsar Advantages Buyer Power Differentiation Technology, style, price High Concentration Large Number of Consumers High Profitability Easy Availability Of Loans High Quality Strong body with advance technology and high pick up High OVERALL RATING HIGH
  13. 13.  Number of customers/Volume of sales -There are very large buyers of Bajaj pulsar 150 and it is also india largest selling model bike till date.The bargaining power of buyer is low because its giving good feature like looks, mileage, pick up is very high as compare to others bike in very low cost.Till now Bajaj Pulsar sold more than five million bikes and pulsar 150 model more as compare to other pulsar model  Switching cost:- switching cost is very low because people trust more on Bajaj pulsar because its have high technology bike with attractive looks and good mileage as compare to other brand bikes
  14. 14. Factors Bajaj pulsar Advantages Suppliers power Concentration High High Switching Costs Low Low Organization/cartel No Low Diversification of Supplier Products No Low OVERALL RATING LOW
  15. 15. A company to manufacture its products requires raw material, labor etc. If there are few suppliers providing material essential to make a product then they can set the price high to capture more profit. Powerful suppliers can squeeze industry profitability to great extend. In case of Bajaj pulsar the supplier are limited and the size of the suppliers are big enough to bring about the controlling power in the price of the bike. Bajaj pulsar is India second largest bike manufacturing company so supplier power is very high and switching cost to other manufacture is low because he get good price for his materials.
  16. 16. Factors Bajaj pulsar Advantages Threat of Substitute Availability Same Category – yes ex.- Hero Hunk,TVS apache 160,Yamaha FZ etc High Other Category Substitutes Yes and very High Ex- Hero Karizma,TVS Apache 180,Yamaha R15 etc High Time Lag In Availably of Same Category Bike High High Quality of Substitute Quality Influence The Customer High OVERALL RATING HIGH
  17. 17.  Substitute product refer to product in other industries.There are very high competition in bikes industries, one bike is substituted by others in terms of engine model, price, looks, mileage etc. the substitute of Bajaj pulsar bike is very high.There are other brand bike selling the same model bike some with high price and some with low price.  Substitute in same model engine:- bikes like hero hunk, hero CBZ extreme,TVs apache RTR160 are same model category which affect most the sell of Bajaj pulsar 150.
  18. 18.  Substitute by price:- Bajaj pulsar 150 price is around Rs 70,000 in India and most of the bike price in same model is little more less. So substitute by price is low.  High category bikes:- substituting with high category bike is very high because people prefer more to more stylish, more pick up bike. Hero karizma, Honda cvr 250,Yamaha R15 comes under this category bikes.
  19. 19. Factors Bajaj Pulsar Advantages Rivalry From Existing Competitors Brand Image Brand Equity Influence The Customer High No. of Competitors High High Size of Playoff Depends on Volume Low Switching Costs Medium as Customers can Switch to other product Medium Origin Of Competitors Divers High OVERALL RATING MEDIUM
  20. 20.  Number and Diversity of Competitor - This describes the competition between the existing firms in an industry. the current Business Policy & Competitive Strategy scenario, the bikes market in India is very competitive with players like Hero, Bajaj, Yamaha,Tvs etc. which was pretty much dominated by Hero and Bajaj and Bajaj Pulsar 150 is very high competitive because almost all the bike manufacturer manufacture this model bike  Brand Image:- most of the people now days prefer high brand bike. Hero company has high brand value than Bajaj so influence is very high
  21. 21.  Threat of new entry is very high because there is high demand of bikes and low capital require as compare to four wheeler  The Bargaining Power of buyer is not high because the price of the bike Bajaj pulsar is reasonable accounting to there feature.  The bargaining power of supplier is low because Bajaj brand value is very high and supplier is very happy with the price they get from company  The substitute effect is very high because hero motor cop is dominating and Tvs andYamaha is good competitor  Rivarly among competitor influence is very high and most of the people is now brand conscious

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