The document describes different user groups for a local news website: Breadwinners, Stay at Home Moms, and Gossip Ladies. Breadwinners are 25-55 year old white collar workers who want to stay informed about their town. Stay at Home Moms are 25-45 years old child raisers who want to learn about local events. Gossip Ladies are retired 55-85 year olds who want to learn news to share with friends. The document outlines goals, scenarios, and task flows for each user group to navigate the site.

1. Hello

2. interface information

3. interface information
Small town interests-human story puff
pieces
Local activities
Crime and death
Sports
Links to recommended news sites, blogs
and forums

4. interface information
Member-exclusive features
tutorials
Podcasts
Customizable menu bar

5. Primary User Group

6. Primary User Group
Breadwinner

7. Primary User Group
Breadwinner
25-55 yrs old
White collar work

8. Breadwinner
Goals and motivations

9. Breadwinner
He wants to stay informed of his
town, impress his boss with his
smarts and up-to-date and
relevant stories around the
water-cooler.

10. Breadwinner
Scenario

11. Breadwinner
He wants to to know what
local eateries went out of
business this year.

12. Breadwinner
Task Flow

13. Visits
website
•start Breadwinner
•Here he will be
prompted to log in
Local News to be able to access
archive information
(members only)
Business
obituaries
Business
category:
food
In the Last
Year

14. Secondary User Group

15. Secondary User Group
Stay at home mom

16. Secondary User Group
Stay at home mom
25-45 yrs old
Child raising

17. Stay at home mom
Goals and motivations

18. Stay at home mom
She wants to raise
happy, wonderful and well
rounded children. She wants
to stay informed of local
events such as farmer’s
markets and county fairs.

19. Stay at home mom
Scenario

20. Stay at home mom
She wants to
browse the
community
calendar for local
events.

21. Stay at home mom
Task Flow

22. Stay at home mom
Task Flow

23. Stay at home mom
Visits • start
site
Local • Link
found in
events sidebar
calendar

24. Secondary User Group

25. Secondary User Group
Gossip Ladies

26. Primary User Group
Gossip Ladies
55-85 yrs old
Retired/not working

27. Gossip Ladies
Goals and motivations

28. Gossip Ladies
She wants to stay informed of
her town, impress her friends
with her smarts and up-to-date
and relevant stories around the
bingo table.

29. Gossip Ladies
Scenario

30. Gossip Ladies
She wants to to know
what sports teams went
to the championships.

31. Gossip Ladies
She wants to to know
what sports teams went
to the championships.
(Her husband was the coach of the high school
basketball team for 30 years so, she likes having
something to brag about to her bridge buddies
because he got his teams to high levels of
achievement.)

32. Gossip Ladies
Task Flow

33. Visits • start
website Gossip Ladies
sports • This will be in
the upper bar
• a list of achieving
congrats local teams of all
sport genres
High • AHS article
of winning
• Go
school Fisherman!

34. Thank you.