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HELLO.
KAT’S USER-CENTERED
  CONSIDERATIONS 
 FOR THE ASTORIAN’S
  ONLINE INTERFACE
       DESIGN
What problem is this
website solving?
What problem is this
website solving?

People need
information in a more
considerate way.
But… 
What type of
information for what
type of person?
LABOR FORCE QUALITY
Universities in
                       0
Community:  
Universities in County
                       0
+ 50 miles:  
Universities in Metro
                       0
Area:  
Community Colleges
                       1
in Community:  
Community Colleges
                       3
in County + 30 miles:  
Community Colleges
                       0
in Metro Area: 
Bachelors      26.33%
Degree or
higher:  
High School    93.54%
Degree or
higher:  
White Collar   59%
Workers:  
Blue Collar    41%
Workers: 
ENTREPRENEURS &
  INNOVATION
 Patents per
 10,000 people:
 2
 Patents
 Isssued: 2
PEOPLE
Population:  9,451
Labor Force:  4,943
Job Growth (2000 –
2011):-7.0%  
Unemployment Rate: 14.0%  
Median Age: 40.8 
HOUSEHOLDS

Total
              4235
100.0 %
Households
Family
households    2467
 58.25%
(families)
Non Family households 1768 41.75%
Householder living alone 1499 35.4%
Householder 65 years and over 576
13.6%
Households with individuals under 18
years 
1297 30.63%
Households with individuals 65 years and
over 1105 26.09%
Average Household size 2.26
Average family size 2.93
TRANSPORTATION
Commute Travel Time
(minutes):  15
Airports in City: 0
Airports in City + 50 miles: 1 
Distance to Interstate (miles):0  
Distance to Rail (miles):  22
DIVERSITY

Total
              9813
Population
White
        8683
 88.48%
BUDGET

Household
Expenditures
(Average):  $45,555
Household Income
(Median): $34,813
User task and
scenarios involved
Who are these
people?
Who are these
people?

What are they doing?
They are your mom,
dad, your lazy
brother. Your crazy
aunt who wants to
know the weather
report so she can fly
her kite at the beach.
How I will be
proceeding?
How I will be
proceeding?
 Cater to the lowest
    denominator.
What information will
be presented within
the interface?
Recommended links
Goals and
motivations of the
user when using
interface?
Goals and
 motivations of the
 user when using
 interface?

Reliable and Relevant News
-Recommended links
Curated news
User-centered
features and content?
-Recommended links
-Curated news
Downloadable
podcasts for
commuters
Tutorials for
navigating content and
downloads
Priorities: what is the
primary task
associated with this?
Priorities: what is the
primary task
associated with this?

Empower the reader by
making the transition
from newspaper to online
easier.
THANK YOU.

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