We, at the Lake County Visitors Bureau, created

1. Social Media Campaign
Ruby Awards 2014

2. #InstaTour Results
63 New Subscribers
148 New Followers
6,083 Website Views
313,920 Organic Reach
37 teams
368 entries
1,027,235
total reach

3. Our site #hashtags
#LCOHTemple
40 entries
#LCOHMarsh
22 entries
#LCOHKirtland
25 entries

4. Our site #hashtags
#LCOHLCHS
26 entries
#LCOHBeachfest
51 entries
#LCOHDTW
38 entries

5. Our site #hashtags
#LCOHDTPville
25 entries
#LCOHParks
43 entries
#LCOHGarfield
20 entries

6. Our site #hashtags
#LCOHMarine
23 entries
#LCOHRabbitRun
19 entries
#LCOHHolden
36 entries

7. “This is a really neat idea!” –
Becky Davenport “Wow! Beautiful!” - @barkingmad68
“I love this!” - @jenilee220
“I need to add that to my to-do list.” - @louise.franks
“Very well organized and lots of fun. Good exploratory opportunity even for those
who live here….so much fun! Please do this again!” - @dmk955
“This was their first Instatour and it was awesome!” – Lori Caszatt
“Sounds like so much fun” – Grace Peterson
“Had so much fun on the #InstaTour! 12 stops, 85 miles and I
visited places I have never been.” - @lasebulski
“Great new perspective to Lake County. Looks like a place I’d visit.” – Shawn Barnes
“That’s what was nice about doing this Instatour with the Lake
County Visitors Bureau, it made us actually get out of our cars
and look at things we’ve driven past all of the time
but have never really seen.” – Becky Daresh
“What a great idea! That is such a great tour and tourism idea.” – Lisa Trudell
“FUN!! Love this” – Wandering Educators
“Wow! I am from Ohio and I haven’t seen any of these sites. Guess I have a little exploring to do” – Tammy Ogden
“I lied…I also choose this as a favorite! Thanks 4 a reason to get out & see #LakeCounty” – Jamie Sullivan, 19 Action News

8. Lake County Ohio Visitors Bureau
@LakeCountyOH
LakeCountyVisitorsBureau
bit.ly/InstaTour
#LCOHBEACHFEST by @akilbourne