Task 9
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The document discusses organizing actors for a music video. It will focus on a boy and girl to depict a cliché love story. Tamara Reed is chosen as the female lead because her piercing eyes match a lyric and her smile fits the happy song. Troy Higgins is selected as the male lead as he looks like fans of the band with his hair and clothes, and already likes the music. Both actors are contacted and given details about the shoot and their costuming.
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Evaluation question 2
The document discusses how the filmmaker's media product represents social groups. It summarizes:
1) The target audience of the film "Cessation" is males and females aged 15-30 because this age group is most likely to watch horror/thriller films and go to cinemas. Both male and female actors within this age range were chosen so audiences could relate to the characters.
2) The male character is dressed in dark, sinister clothes to portray him as the villain, while the female victim wears girly, innocent clothes to gain audience sympathy. Shots are framed to remind viewers of her vulnerability and his villainy.
3) The film conforms to thriller conventions like tense music
Changes To My Music Video
The artist will redo their music video to improve the narrative and brand identity. They will use the same characters featured on the album packaging to strengthen the link between the video and other materials. Specific changes will include using the same model but without changing their name, similar costumes to add consistency, and a greater variety of close-up shots and settings tailored to each character. The artist aims to film over a week to create a more complete narrative from beginning to end with professional-quality shots, addressing issues with time management on their previous video.
Romcom&action
Romcom films target mid-teen females as their main audience. They combine elements of romance and comedy. Males generally do not relate as much to romcoms. Action films appeal more to males, as they feature heroes facing challenges and dangers. They often contain violence and fighting scenes. The tight clothing and muscular appearance of the man on the action film poster appeals to the target audience and promotes a sense of masculinity and power.
Brandimage
Meghan Trainor's brand image portrays her as an uplifting and entertaining artist through her use of bright colors in music videos and changing her hair style frequently. She often wears dresses to show her feminine side and independence as she is usually alone in her music videos, conveying that she can achieve her goals on her own. The document also discusses wanting a brand image that promotes diversity, confidence, empowerment and entertainment to send positive messages.
Pitch 1
The document outlines a music video pitch for Meghan Trainor's song "Me Too." The proposed video would tell the narrative of an average, unconfident woman who gains confidence through a daydream of Trainor's performance. Scenes would split between the woman's story and Trainor performing in various locations. The pitch discusses the song choice, vision, themes, conventions, technical considerations, locations, props, costumes and target audience. The overall goal is to promote female empowerment through an inspiring story and upbeat rendition of the song.
Application of theorists little mix hair
The video depicts Little Mix members partying and dancing together at a sleepover. It uses various signs and representations to construct meanings, including stereotypical female behaviors, revealing clothing, and provocative dancing that some theorists argue are meant to appeal to the male gaze. The video also reinforces gender stereotypes through its exaggerated portrayal of a typical girls' sleepover. While attempting to depict the band members as ordinary girls, the representations are not entirely realistic and have become distant from reality due to society's overreliance on such media portrayals. The genre conventions fulfill audience expectations and help address cultural values around friendship and tension resolution.
Music video analysis only video
The document provides an analysis of several music videos based on 5 questions: 1) How is the artist represented? 2) The relationship between lyrics and artist? 3) The relationship between music and images? 4) Any references to other media? 5) Common features of music videos? It then analyzes specific music videos by Marina & The Diamonds, Ke$ha, Beyonce, Jessie J, and Katy Perry based on the 5 questions.
Evaluation 2
The document summarizes similarities and differences between scenes from two films and the protagonist's title sequence. For the film "Rings," the protagonist is unaware of what will happen after watching a mysterious tape, like in the title sequence where the protagonist does not expect the glass smashing sound. The film "Innocence" features a protagonist wearing blue that normally symbolizes happiness but contradicts the storyline, matching the title sequence where white clothing contrasts what occurs. Both films involve protagonists who do what they need to survive.
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Evaluation question 2
The document discusses how the filmmaker's media product represents social groups. It summarizes:
1) The target audience of the film "Cessation" is males and females aged 15-30 because this age group is most likely to watch horror/thriller films and go to cinemas. Both male and female actors within this age range were chosen so audiences could relate to the characters.
2) The male character is dressed in dark, sinister clothes to portray him as the villain, while the female victim wears girly, innocent clothes to gain audience sympathy. Shots are framed to remind viewers of her vulnerability and his villainy.
3) The film conforms to thriller conventions like tense music
Changes To My Music Video
The artist will redo their music video to improve the narrative and brand identity. They will use the same characters featured on the album packaging to strengthen the link between the video and other materials. Specific changes will include using the same model but without changing their name, similar costumes to add consistency, and a greater variety of close-up shots and settings tailored to each character. The artist aims to film over a week to create a more complete narrative from beginning to end with professional-quality shots, addressing issues with time management on their previous video.
Romcom&action
Romcom films target mid-teen females as their main audience. They combine elements of romance and comedy. Males generally do not relate as much to romcoms. Action films appeal more to males, as they feature heroes facing challenges and dangers. They often contain violence and fighting scenes. The tight clothing and muscular appearance of the man on the action film poster appeals to the target audience and promotes a sense of masculinity and power.
Brandimage
Meghan Trainor's brand image portrays her as an uplifting and entertaining artist through her use of bright colors in music videos and changing her hair style frequently. She often wears dresses to show her feminine side and independence as she is usually alone in her music videos, conveying that she can achieve her goals on her own. The document also discusses wanting a brand image that promotes diversity, confidence, empowerment and entertainment to send positive messages.
Pitch 1
The document outlines a music video pitch for Meghan Trainor's song "Me Too." The proposed video would tell the narrative of an average, unconfident woman who gains confidence through a daydream of Trainor's performance. Scenes would split between the woman's story and Trainor performing in various locations. The pitch discusses the song choice, vision, themes, conventions, technical considerations, locations, props, costumes and target audience. The overall goal is to promote female empowerment through an inspiring story and upbeat rendition of the song.
Application of theorists little mix hair
The video depicts Little Mix members partying and dancing together at a sleepover. It uses various signs and representations to construct meanings, including stereotypical female behaviors, revealing clothing, and provocative dancing that some theorists argue are meant to appeal to the male gaze. The video also reinforces gender stereotypes through its exaggerated portrayal of a typical girls' sleepover. While attempting to depict the band members as ordinary girls, the representations are not entirely realistic and have become distant from reality due to society's overreliance on such media portrayals. The genre conventions fulfill audience expectations and help address cultural values around friendship and tension resolution.
Music video analysis only video
The document provides an analysis of several music videos based on 5 questions: 1) How is the artist represented? 2) The relationship between lyrics and artist? 3) The relationship between music and images? 4) Any references to other media? 5) Common features of music videos? It then analyzes specific music videos by Marina & The Diamonds, Ke$ha, Beyonce, Jessie J, and Katy Perry based on the 5 questions.
Evaluation 2
The document summarizes similarities and differences between scenes from two films and the protagonist's title sequence. For the film "Rings," the protagonist is unaware of what will happen after watching a mysterious tape, like in the title sequence where the protagonist does not expect the glass smashing sound. The film "Innocence" features a protagonist wearing blue that normally symbolizes happiness but contradicts the storyline, matching the title sequence where white clothing contrasts what occurs. Both films involve protagonists who do what they need to survive.
Superbad genre analysis sheet
The film Superbad, directed by Greg Mottola in 2007, is a comedy that breaks conventions of the genre in several ways. It is set in an American city and features high school students trying to buy alcohol with a fake ID in order to bring it to a party. While it includes some acts of violence and profanity typical of the genre, the realistic portrayal of teenage antics and struggles resonated with audiences and conveyed a message of making the most of one's youth.
How did you attract your audience?
This document discusses various elements that could attract audiences to a film opening sequence. These include props like an iPhone that show the time period and relate to modern audiences, as well as family photos and middle class homes that make the characters seem normal and relatable. Other attracting elements mentioned are a gun as a signifier of the action/thriller genre, fashionable outfits, and editing with unpredictable cuts. The target audience is identified as 16-25 year olds, and both male and female lead characters are discussed as being attractive to this demographic.
Superbad Film Analysis
During the opening of Superbad, three protagonists are introduced who are portrayed as unpopular nerds in high school. The camera freezes on each to show their comedic facial expressions, indicating this is a comedy. Shots establish they feel isolated from peers and the stereotypical ways they dress. Later scenes show one protagonist staring longingly at his friend's mother's breasts, depicting the crude humor intended for the teenage audience. The opening also introduces the main settings of their school, where one breaks rules, and house parties, where one is surprisingly popular with girls. Throughout, close-up shots are used that draw the viewer intimately into the protagonists' emotions and reactions.
Second trailer analysis
The document analyzes the conventions used in the trailer for the movie Mean Girls. It discusses how the trailer uses typical teen movie conventions such as setting the story in a high school, labeling different groups of students, and showing scenes of parties and alcohol use. It then analyzes the specific camerawork, editing, sound, and mise-en-scene techniques employed in the trailer that help establish the conventions of the teen comedy genre and characterize the people and relationships portrayed in the film.
Media key assesment
The document analyzes 6 shots from a movie trailer about a man named Harry who seeks revenge after his friend is murdered in their rough neighborhood. Each shot is described in terms of mise-en-scene, editing, camera work, and sound. The trailer establishes that Harry lives in a dangerous area plagued by gang violence, shows his friend's funeral, and hints that Harry will take matters into his own hands against the criminals. The analysis suggests the trailer effectively conveys the crime drama and revenge plot to attract male audiences in their 20s-30s.
Awfhjp eth
The document describes how the characters in a film are portrayed in a stereotypical way. The lead male is depicted as a confident teenage boy who wears popular clothing and spends little time getting ready. The female lead is shown as shy and wearing a stereotypical party dress. She spends a significant time getting ready, following the stereotype that girls take longer to prepare than boys.
In what ways does your media product use
The media product develops conventions of romantic comedies by keeping the cliché of two best friends who like each other but adding that their different sexualities prevent them from being together. Costumes were kept casual to look like normal teenagers in college. Standard shots like tracking shots, two-shots, and shot-reverse-shot were used frequently to highlight expressions important to the romantic comedy genre. The group wanted to make the opening sequence engaging rather than boring so they added the element of differing sexualities rather than changing the classic storyline drastically.
Evaluation Question 1 A2 Media
The music video uses most conventions of the dance-pop genre by including both a performance and narrative aspect. It challenges conventions slightly by showing the artists playing instruments rather than just lip syncing. The use of color also challenges conventions by using darker colors rather than the typical bright colors. Additionally, it challenges the "male gaze" convention by focusing on empowering the three female characters rather than just their appearance.
The digipak cover uses some conventions by including the artist and title but challenges others by showing all three characters rather than just the main female artist. It also challenges conventions through its 6-panel format rather than the typical 2 or 4 panel format.
The digipak advert closely follows conventions by prominently
Potential actors
The document discusses two potential actresses, Sophia Khan and Simi Kaur, to star in a music video for an alternative R&B song by SZA. Sophia is in the media group creating the video and matches the genre well through her style and music tastes. However, she may miss parts of filming and be uncomfortable with a public location. Simi also has the right look and style but has other commitments that could conflict with filming schedules, and she may feel uncomfortable filming in public. Both actresses raise concerns about the filming location in London.
Question 5
The document discusses how the film attracts and addresses its target audience through its narrative, characters, technical elements, and adherence to horror conventions. Specifically, it notes that the all-female cast of teenage characters allows audiences to relate to them and that horror elements like isolated settings, scary sounds and music, and vulnerable characters create tension. Technical elements like quick cuts, ambient sounds, and creepy camera angles and lighting also appeal to horror fans and set the frightening tone.
My movie pitch
This document outlines Rachel Smith's proposed action/thriller movie. It will include genre conventions like tense music, fighting scenes, and close-up shots to build tension. The main character is a woman with a mental disability, going against conventions. It will be set in New York with terrorists taking over the city. Famous actors like Alex Pettyfer and Emilia Clarke are considered for the lead roles. Gary Ross is proposed to direct due to his experience with action films like The Hunger Games. The target audience is those over 15 who enjoy thriller and action movies.
Video analysis (Pierce the veil Bull in the Bronx)
The video introduces Pierce the Veil and the song "Bulls in the Bronx". It tells a forbidden love story through a combination of band performance shots and a narrative between a teenage boy, girl, and the girl's father. Scenes show the girl transforming from a "daddy's girl" and sneaking the boy into her bedroom window. During a flamenco dance sequence, the girl pins a heart on the boy but her father, represented as an angry bull, confronts them. The father is shown pushing the boy back on the bed aggressively while shouting at him before the boy runs away with the girl's lipstick smeared on his face.
Planning
This document outlines three initial ideas for a music video and discusses the feedback from a focus group. Idea Three, about two friends where one passes away, was selected. The document then provides details about the storyboard, shot list, casting, locations, filming equipment, risk assessments, and call sheets for the selected idea. It discusses using stop motion animation and choosing public locations that do not require permission. The creative process, from initial ideas to pre-production planning, is documented.
Costumes, actors, props
The costumes include a black outfit for the girl to show she is not fussed with appearances, jeans and slippers for the mum to portray a homely person, and all black for the man to keep his identity hidden as he chases the girl. The actors chosen are Gina the girl for her maturity and acting talent, Gina's actual mum for their argument scene, and Gina's brother Matt to play the murderer role due to his drama experience. The props include a rucksack, torch, and bag of coins.
Costumes
The document discusses the outfits of the main characters Ellie and Henry in a music video. Ellie will wear a checked shoulderless shirt, high-waisted black skinny jeans, and Vans, all of which are currently fashionable items that teenage audiences can relate to. Henry will also wear black skinny jeans, a plain black t-shirt, and black gazelle shoes, chosen because they are comfortable, fashionable items that male audiences can relate to and that suit Henry's appearance. The goal is for both characters' outfits to be recognizable and relatable to the target audiences.
Homework 2
This document discusses plans for a music video, including:
- The people who will be featured, including the main character girl, her friends, and band members.
- Locations that will be used for scenes, including a bedroom, outdoor night scenes, and a stage.
- Costumes for different characters, including dark edgy styles to fit the rock genre.
- Shots that will be used, such as low angles, close-ups, and mid-shots to show emotion and engage the audience.
Tamara media evaluation
The document evaluates Tamara O'Brien's media production. It discusses how her film opening introduces the main protagonist through various shots. It also covers how she researched title sequences to develop conventions like order of titles and music choice. Her narrative is non-linear to create mystery and engage audiences like thriller films she analyzed.
Superbad Analysis
The document discusses various shots and camera techniques used in the movie Superbad to emphasize comedy and target a teenage audience. It analyzes shots focusing on characters looking at breasts, a girl catching a character looking at her, and title sequences using bold fonts and colors to attract viewers. The shots are meant to reflect behaviors and interests of teenage boys to enhance the humor.
Untitled presentation
Katy Perry's music video for "Roar" depicts her journey to becoming stronger and independent. In the beginning, the camera looks down on her to show how low she felt while in a relationship where she was not valued. Throughout the video, the camera angles start to look up at her as she gains confidence by befriending jungle animals and learning she does not need a man to feel worthwhile. By the end, Katy Perry has conquered the jungle through her own strength and serves as an inspiration for women to feel empowered with or without a romantic partner.
Task 7
1) Advertising is a form of mass promotion used to widely promote a product or service to potential customers.
2) This document contains analyses of different advertisements for music albums and bands. It examines the target audiences, messages, and design elements of each ad.
3) The ads employ various visuals, fonts, colors, and layouts to promote new albums, tours, and band websites to audiences interested in genres like rock, alternative, techno, indie, and pop-punk music.
Music video Initial Research
The document discusses different purposes and types of music videos. It describes that music videos can aim to entertain, promote, or tell a narrative. The document also summarizes Frith's three typologies of music videos: performance videos focus on performing, narrative videos tell a story, and conceptual videos have an abstract idea. Examples are given of each type, such as the Arctic Monkeys' "Teddy Picker" exemplifying a performance video through its footage of the band. The document further outlines Goodwin's seven conventions that most music videos conform to, such as relating the lyrics or music to the visuals.
Monikapresq45
The document discusses the target audience and approach for marketing a horror film media product. The intended audience is teenagers and adults who enjoy horror films like Saw and The Ring. Both male and female genders are targeted. The opening sequence uses fast pacing and interesting editing effects to attract and excite this niche audience. It aims to create tension and intrigue viewers to want to see more.
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What's hot
Superbad genre analysis sheet
The film Superbad, directed by Greg Mottola in 2007, is a comedy that breaks conventions of the genre in several ways. It is set in an American city and features high school students trying to buy alcohol with a fake ID in order to bring it to a party. While it includes some acts of violence and profanity typical of the genre, the realistic portrayal of teenage antics and struggles resonated with audiences and conveyed a message of making the most of one's youth.
How did you attract your audience?
This document discusses various elements that could attract audiences to a film opening sequence. These include props like an iPhone that show the time period and relate to modern audiences, as well as family photos and middle class homes that make the characters seem normal and relatable. Other attracting elements mentioned are a gun as a signifier of the action/thriller genre, fashionable outfits, and editing with unpredictable cuts. The target audience is identified as 16-25 year olds, and both male and female lead characters are discussed as being attractive to this demographic.
Superbad Film Analysis
During the opening of Superbad, three protagonists are introduced who are portrayed as unpopular nerds in high school. The camera freezes on each to show their comedic facial expressions, indicating this is a comedy. Shots establish they feel isolated from peers and the stereotypical ways they dress. Later scenes show one protagonist staring longingly at his friend's mother's breasts, depicting the crude humor intended for the teenage audience. The opening also introduces the main settings of their school, where one breaks rules, and house parties, where one is surprisingly popular with girls. Throughout, close-up shots are used that draw the viewer intimately into the protagonists' emotions and reactions.
Second trailer analysis
The document analyzes the conventions used in the trailer for the movie Mean Girls. It discusses how the trailer uses typical teen movie conventions such as setting the story in a high school, labeling different groups of students, and showing scenes of parties and alcohol use. It then analyzes the specific camerawork, editing, sound, and mise-en-scene techniques employed in the trailer that help establish the conventions of the teen comedy genre and characterize the people and relationships portrayed in the film.
Media key assesment
The document analyzes 6 shots from a movie trailer about a man named Harry who seeks revenge after his friend is murdered in their rough neighborhood. Each shot is described in terms of mise-en-scene, editing, camera work, and sound. The trailer establishes that Harry lives in a dangerous area plagued by gang violence, shows his friend's funeral, and hints that Harry will take matters into his own hands against the criminals. The analysis suggests the trailer effectively conveys the crime drama and revenge plot to attract male audiences in their 20s-30s.
Awfhjp eth
The document describes how the characters in a film are portrayed in a stereotypical way. The lead male is depicted as a confident teenage boy who wears popular clothing and spends little time getting ready. The female lead is shown as shy and wearing a stereotypical party dress. She spends a significant time getting ready, following the stereotype that girls take longer to prepare than boys.
In what ways does your media product use
The media product develops conventions of romantic comedies by keeping the cliché of two best friends who like each other but adding that their different sexualities prevent them from being together. Costumes were kept casual to look like normal teenagers in college. Standard shots like tracking shots, two-shots, and shot-reverse-shot were used frequently to highlight expressions important to the romantic comedy genre. The group wanted to make the opening sequence engaging rather than boring so they added the element of differing sexualities rather than changing the classic storyline drastically.
Evaluation Question 1 A2 Media
The music video uses most conventions of the dance-pop genre by including both a performance and narrative aspect. It challenges conventions slightly by showing the artists playing instruments rather than just lip syncing. The use of color also challenges conventions by using darker colors rather than the typical bright colors. Additionally, it challenges the "male gaze" convention by focusing on empowering the three female characters rather than just their appearance.
The digipak cover uses some conventions by including the artist and title but challenges others by showing all three characters rather than just the main female artist. It also challenges conventions through its 6-panel format rather than the typical 2 or 4 panel format.
The digipak advert closely follows conventions by prominently
Potential actors
The document discusses two potential actresses, Sophia Khan and Simi Kaur, to star in a music video for an alternative R&B song by SZA. Sophia is in the media group creating the video and matches the genre well through her style and music tastes. However, she may miss parts of filming and be uncomfortable with a public location. Simi also has the right look and style but has other commitments that could conflict with filming schedules, and she may feel uncomfortable filming in public. Both actresses raise concerns about the filming location in London.
Question 5
The document discusses how the film attracts and addresses its target audience through its narrative, characters, technical elements, and adherence to horror conventions. Specifically, it notes that the all-female cast of teenage characters allows audiences to relate to them and that horror elements like isolated settings, scary sounds and music, and vulnerable characters create tension. Technical elements like quick cuts, ambient sounds, and creepy camera angles and lighting also appeal to horror fans and set the frightening tone.
My movie pitch
This document outlines Rachel Smith's proposed action/thriller movie. It will include genre conventions like tense music, fighting scenes, and close-up shots to build tension. The main character is a woman with a mental disability, going against conventions. It will be set in New York with terrorists taking over the city. Famous actors like Alex Pettyfer and Emilia Clarke are considered for the lead roles. Gary Ross is proposed to direct due to his experience with action films like The Hunger Games. The target audience is those over 15 who enjoy thriller and action movies.
Video analysis (Pierce the veil Bull in the Bronx)
The video introduces Pierce the Veil and the song "Bulls in the Bronx". It tells a forbidden love story through a combination of band performance shots and a narrative between a teenage boy, girl, and the girl's father. Scenes show the girl transforming from a "daddy's girl" and sneaking the boy into her bedroom window. During a flamenco dance sequence, the girl pins a heart on the boy but her father, represented as an angry bull, confronts them. The father is shown pushing the boy back on the bed aggressively while shouting at him before the boy runs away with the girl's lipstick smeared on his face.
Planning
This document outlines three initial ideas for a music video and discusses the feedback from a focus group. Idea Three, about two friends where one passes away, was selected. The document then provides details about the storyboard, shot list, casting, locations, filming equipment, risk assessments, and call sheets for the selected idea. It discusses using stop motion animation and choosing public locations that do not require permission. The creative process, from initial ideas to pre-production planning, is documented.
Costumes, actors, props
The costumes include a black outfit for the girl to show she is not fussed with appearances, jeans and slippers for the mum to portray a homely person, and all black for the man to keep his identity hidden as he chases the girl. The actors chosen are Gina the girl for her maturity and acting talent, Gina's actual mum for their argument scene, and Gina's brother Matt to play the murderer role due to his drama experience. The props include a rucksack, torch, and bag of coins.
Costumes
The document discusses the outfits of the main characters Ellie and Henry in a music video. Ellie will wear a checked shoulderless shirt, high-waisted black skinny jeans, and Vans, all of which are currently fashionable items that teenage audiences can relate to. Henry will also wear black skinny jeans, a plain black t-shirt, and black gazelle shoes, chosen because they are comfortable, fashionable items that male audiences can relate to and that suit Henry's appearance. The goal is for both characters' outfits to be recognizable and relatable to the target audiences.
Homework 2
This document discusses plans for a music video, including:
- The people who will be featured, including the main character girl, her friends, and band members.
- Locations that will be used for scenes, including a bedroom, outdoor night scenes, and a stage.
- Costumes for different characters, including dark edgy styles to fit the rock genre.
- Shots that will be used, such as low angles, close-ups, and mid-shots to show emotion and engage the audience.
Tamara media evaluation
The document evaluates Tamara O'Brien's media production. It discusses how her film opening introduces the main protagonist through various shots. It also covers how she researched title sequences to develop conventions like order of titles and music choice. Her narrative is non-linear to create mystery and engage audiences like thriller films she analyzed.
Superbad Analysis
The document discusses various shots and camera techniques used in the movie Superbad to emphasize comedy and target a teenage audience. It analyzes shots focusing on characters looking at breasts, a girl catching a character looking at her, and title sequences using bold fonts and colors to attract viewers. The shots are meant to reflect behaviors and interests of teenage boys to enhance the humor.
Untitled presentation
Katy Perry's music video for "Roar" depicts her journey to becoming stronger and independent. In the beginning, the camera looks down on her to show how low she felt while in a relationship where she was not valued. Throughout the video, the camera angles start to look up at her as she gains confidence by befriending jungle animals and learning she does not need a man to feel worthwhile. By the end, Katy Perry has conquered the jungle through her own strength and serves as an inspiration for women to feel empowered with or without a romantic partner.
What's hot (19)
Video analysis (Pierce the veil Bull in the Bronx)
Video analysis (Pierce the veil Bull in the Bronx)
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Task 7
1) Advertising is a form of mass promotion used to widely promote a product or service to potential customers.
2) This document contains analyses of different advertisements for music albums and bands. It examines the target audiences, messages, and design elements of each ad.
3) The ads employ various visuals, fonts, colors, and layouts to promote new albums, tours, and band websites to audiences interested in genres like rock, alternative, techno, indie, and pop-punk music.
Music video Initial Research
The document discusses different purposes and types of music videos. It describes that music videos can aim to entertain, promote, or tell a narrative. The document also summarizes Frith's three typologies of music videos: performance videos focus on performing, narrative videos tell a story, and conceptual videos have an abstract idea. Examples are given of each type, such as the Arctic Monkeys' "Teddy Picker" exemplifying a performance video through its footage of the band. The document further outlines Goodwin's seven conventions that most music videos conform to, such as relating the lyrics or music to the visuals.
Monikapresq45
The document discusses the target audience and approach for marketing a horror film media product. The intended audience is teenagers and adults who enjoy horror films like Saw and The Ring. Both male and female genders are targeted. The opening sequence uses fast pacing and interesting editing effects to attract and excite this niche audience. It aims to create tension and intrigue viewers to want to see more.
Organisation of actors
This document provides information about four models - Troy, Tamara, India, and James - who will be featured in a magazine. Troy, with brown hair and piercings, will be the main model called "Phoenix Smith" and featured on the cover and a double page spread. Tamara, a blonde with a girly look, will be a solo artist called "Adept" on the contents page. India, a slim blonde with a tomboy style, will play guitarist in the band "Anthem" to appeal to both male and female audiences. James, with brown hair and piercings, listens to the genre of music and will play frontman for the band "Skies Below Oceans". Contact
Aqualung
The album cover features a creature in a blue background to represent the artist's return to music after retirement with uncertainty. The blue color reflects the calm nature of the artist's music genre and this album in particular. The artist describes the album's songs as unique but from the same family, represented by the lettering in yellow, white, and blue to symbolize happiness, hope, and sadness in relationships. The sole focus of the cover is on the artist's name in white to attract attention as the most important selling point of his music.
NEW. How effective is the combination of my main
1) The document discusses the effectiveness of combining a main product with ancillary tasks like print work and music videos for a band.
2) It analyzes existing examples from bands like Green Day and Paramore to understand audience expectations and conventions for the rock genre.
3) Similar themes, colors, fonts, and editing are used across the products to clearly link them and make the brand easily recognizable.
4) Feedback from friends confirmed the combination of products was effective in conveying the genre and linking the video to the print work as expected.
Timeline
The document contains a task list for producing a magazine, with deadlines ranging from February 12th to March 20th. It includes planning tasks like research, organizing locations, costumes and props, as well as core production tasks such as main photo shoots from February 15-19, drafting page designs through late February, and page production continuing into early March with feedback. The process culminates with an evaluation on March 20th.
Audience Research
The document discusses research conducted to understand audiences' preferences for music videos. A focus group was asked about aspects they liked and disliked in a sample music video. They responded positively to fast cuts, slow motion, and matching the tempo but negatively to overusing those effects. A questionnaire found that "arty" music videos with abstract shots and meanings were most likely to make people want to purchase a song. Another focus group best recalled an abstract music video by The Mars Volta compared to more conventional videos. Further research found audiences generally prefer abstract videos because they are more memorable and thought-provoking.
Psycho part 2
The document discusses representations of crime in psychological thriller films. It notes that in Psycho, criminals are ultimately punished for their crimes with Norman Bates being arrested. Even though the focus is on Marion Crane, she is still punished for her crime by being killed. In Seven, the focus is more on the law enforcers but it also juxtaposes the law enforcer and breaker by highlighting the similarities between John Doe and Lieutenant Somerset. Unlike in Psycho, in Seven the criminal wins in the end and those who are killed seem to deserve it, with there being no true "good" conclusion as the "bad" guy triumphs in the end.
Existing Digipacks 2
The document analyzes the album covers, singles, and promotional materials of various musical artists to identify common elements that constitute a "digipack" marketing strategy. It finds that while color schemes, fonts, logos, photography, and other stylistic elements vary between artists, consistency in some visual components helps fans easily identify a particular artist's works. Effective digipacks balance consistency to build brand recognition with uniqueness to make individual releases stand out.
Advanced Portfolio Evaluation
1) The document analyzes the forms and conventions used in music videos, album covers, and magazine advertisements for indie/acoustic artists. It discusses common techniques like a focus on the artist, natural lighting, and casual clothing.
2) It then describes the creation of media products for an indie artist, including a music video featuring parkour artists, a album cover, and magazine ad. Similar techniques were used across products like an emphasis on the artist through lighting and blurred backgrounds.
3) Audience feedback found that the products successfully portrayed the intended genre and theme of "City Life" through the narrative and locations used. Photoshop and video editing software allowed the manipulation of images and addition of music to complete the
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Similar to Task 9
Task 16 pitch
This document provides a pitch for a music video that will depict the song "I Don't Mind" by the band Defeater. The song is acoustic and tells a personal story for the lead singer about his breakup with his fiancée. The pitch proposes using actors Troy and Tamara to portray the couple in the video and illustrate the song's narrative lyrics. Scenes will be filmed along a river known for romantic couple activities to match the emotional theme of the song.
Casting For Characters
Demi Lovato sings the upbeat song "Fire Starter", so the music video needs a female lead. Scenes will show young people enjoying themselves. To keep costs down, the producer will cast friends in the roles, including one friend as the lead who fits the genre's stereotypes and understands her role. Additional friends of both genders will be extras in party scenes to match the youthful target audience.
Evaluation question 1
The document discusses the conventions used in real music videos, albums, and advertisements and how the creator incorporated or adapted those conventions for their own media products. For their music video, they followed conventions like including a narrative and performance elements but adapted conventions by avoiding objectifying or sexualizing women. For their album digipak, they included conventions like featuring the artist prominently but adapted conventions by using a simplistic design. And for their advertisement, they included key information conventions but adapted the shape to be square rather than portrait. The goal of adapting some conventions was to make the products unique while still appealing to the target audience.
Research for Shoots - Video
The document discusses hair, makeup, costumes, props, and locations used in music videos. It notes that male pop stars often maintain a consistent style in their videos while female pop stars use makeup and costumes to enhance themes. The author wishes to film in London, either at sunrise or sunset, to capture the atmosphere and hustle of the city in a positive light. Actors will have subtle makeup and slick hairstyles. A stage scene will be filmed without an audience to feel more personal.
Analysing music videos 2
This document analyzes several 1980s music videos and how they apply Andrew Goodwin's theory. It summarizes each video in 1-2 sentences:
- Peter Gabriel's "Sledgehammer" uses lyrics and visuals to illustrate the song and employs voyeurism by looking at the audience.
- Madonna's "Material Girl" also uses lyrics and visuals to match what she sings about and emphasizes her figure through voyeurism. It references Marilyn Monroe through intertextuality.
- A-Ha's "Take On Me" tells a narrative story and uses intertextuality by editing photos into a comic style. It also uses intimacy through close-ups.
Question 1
The document discusses how the media product follows, develops, and challenges conventions of real music videos in the indie rock genre. It follows conventions through the actor's costumes, uses of shots showing performance, and sticking to typical cinematography. It develops conventions from Jason Mraz's music video by changing the type of performance from guitar playing to dancing. It challenges conventions by using color instead of black and white, avoiding special effects, and not including party scenes to match the lonely theme of the song.
Question 1
The document discusses how the author's music video uses, challenges, and develops conventions of real media products. It examines how the author took inspiration from narrative music videos like Rudimental's "Waiting All Night" video in deciding to tell a story. The author analyzed elements like setting, costumes, editing, and transitions in their video and how they conformed to or developed conventions seen in other drum and bass music videos. Feedback from peers noted the editing could have been faster in one section to better match the upbeat pace of the song.
Evaluation Q1
The document discusses conventions in music videos and how the author's music video both followed and challenged conventions of the R&B genre. It followed conventions such as establishing the main protagonist, incorporating both narrative and performance scenes with changes in lighting, using subtle costume choices, and editing techniques common to the genre. However, it challenged conventions by not including a title at the beginning, not focusing on exotic locations, and portraying a strong female protagonist going against stereotypes.
Music Video Conventions
The document discusses various conventions used in music videos that the author referenced when creating their own music video. These conventions include using photographs to portray a narrative, including both narrative and performance elements, employing editing techniques like dissolves and reverse speed, distinguishing costumes between narrative and performance, incorporating choreography, considering lighting choices, editing to the beat, and utilizing different camera shots. The author analyzed existing popular music videos that demonstrated these conventions in order to create a professional-looking final product that would appeal to audiences and meet expectations.
In-Depth Interviews
Ryan Healy prefers rock music because he enjoys the loudness, different instruments like guitar and drums, and the upbeat vibe. His favorite music video is Green Day's "21 Guns" because it starts quiet but explodes during the chorus, shows the band dressed in black with makeup, and cuts between the band and a story about a couple not communicating with gunshots aimed at them. Ryan thinks flashy costumes, movement, and confusing cuts capture attention most in a music video. He prefers narrative in videos by less talented singers who need it to cover up their lack of skills, but performance for talented singers like Adele who can showcase their voice without much video distraction.
Michelle Thomas prefers classical music as it is relaxing
Media evaluation pdf
The document discusses the influences and references for a student's media production project. It describes how the student researched existing music videos, albums, and digipaks to help inform the conventions and stylistic elements used in their own music video, album artwork, and digipak. Key influences discussed include music videos by Sam Smith, Adele, and Dua Lipa for conventions around storytelling and emotion. Album artwork by Demi Lovato and Adele provided inspiration for direct eye contact, positioning of the subject, and layout of information. Conventions from different sources were both directly adapted and challenged to create an original final product.
Media evaluation 2
1) The document discusses how the creator effectively linked their music video, digipak, and poster through synergy. Synergy is achieved by combining different media to promote a single thing, in this case the artist "Melody".
2) While the music video did not have a single color scheme due to the narrative, pink, white, and black were used for the digipak and poster to represent the artist's personality and themes of empowerment. Cinematography, mise-en-scene, typography, and themes were also consistently portrayed across all three products.
3) Careful research was done into other artists to inspire creative choices that would effectively develop the brand identity and ensure the audience
Task 1 111
The document discusses how the media creator's music video challenges conventions of the melodic hardcore genre. They chose to create a narrative-based video rather than a typical performance-based one. They drew inspiration from several other music videos, incorporating elements like black-and-white filming, different shot types, and nature imagery. The digipak and advert also challenge some conventions through images unrelated to energetic live performances, while maintaining elements common to real products like logos and review quotes. Overall, the creator aimed to represent the themes of their song rather than strictly adhere to genre conventions.
Evaluation Question 1
The document discusses conventions in music videos and how the author's music video for Lady Gaga's "Till It Happens to You" adheres to and develops conventions. The author researched conventions like shot types, camera angles, editing, and mise-en-scene. They filmed the video using mostly close-ups and a tripod to convey emotion. They also included sexualized makeup and revealing clothing to portray the song's message about exploitation while conforming to industry demands. Overall, the author felt their video adhered to conventions through its use of techniques like performance, editing, and visual elements.
Characters/Costumes
The document discusses the costumes and appearances of the characters in a music video. It will feature a band performing, with all band members wearing dark clothing to be seen as a group rather than individuals. The lead singer will be the main focus and wear a black polo, jeans, and trainers. The guitarist and bassist will also wear dark, simple clothing to draw attention to their instruments rather than their appearances. Narrative characters in the video will contrast the band by not wearing all black. The male narrative character will wear neutral colors like beige and blue to avoid revealing his personality, while the female will wear green and red to suggest a connection to the male character and past.
Evaluation
This document summarizes the influences and creative process behind a student's media studies project where they created a music video along with supplementary materials.
The student researched existing music videos to understand conventions and find elements they wanted to incorporate into their own video. They analyzed videos for camera techniques, storytelling elements, and shots that conveyed emotion well. They also looked at album artwork, CD designs, and advertisements to understand how to design complementary ancillary products. Consistency in color scheme and themes across all pieces was important. The music video and supplementary materials were meant to represent the complexity of relationships and showcase both positive and negative emotions.
Things to consider when planning my music video
The document discusses preparations for filming a music video. It will require one male actor who has agreed to commit time to potentially repeated filming without changing his appearance. Precise timing is important, so the actor should not wear a watch and clocks will be removed from walls. The actor's outfit of a paisley shirt, jacket, and light trousers was chosen to appeal to the target audience and suit the black background. The actor needs to learn the song's lyrics and guitar movements to convincingly mime singing and playing for the performance scenes.
Things to consider when planning my music video
The document discusses planning considerations for a music video production. It will involve one male actor who has agreed to commit time to potentially repeated filming. Precautions will be taken to maintain consistent lighting and the actor's appearance, including removing watches and filming indoors. The actor will need to wear specific clothing, learn the song lyrics and guitar movements, and mime singing and playing to stay in sync with the music during filming.
Media a2
The document describes the costume choices for different scenes in a music video about a breakup. For the breakup scene, the main artist Desiree Diamond and her boyfriend will wear casual clothing to suit the atmosphere and reflect the dark, sad, and tense situation. In the reminiscing scene, Desiree wears similar clothes to show her unhappy and heartbroken mood after the breakup. In another scene, Desiree wears sophisticated clothing to portray her strong personality and show she no longer cares about her ex as she moves on as a tough, hardworking woman.
Analysis
The document discusses research on music genre and music videos. It focuses on the pop music genre and analyzes several pop music videos, including "I Knew You Were Trouble" by Taylor Swift, "Good Feeling" by Flo Rida, and "Teenage Dream" by Katy Perry. Key elements discussed include character appeal to teenagers, narrative connections to song lyrics, settings that enhance themes, use of iconography and symbols, and techniques for mis-en-scene like camera work, lighting, and editing.
Similar to Task 9 (20)
More from alewalker
Task 3
Billie Joe Armstrong's appearance changed significantly over Green Day's career from 1994-2010. In early videos from 1994-1995, he wore untamed hair and casual clothes that didn't fit stereotypes. From 1995 onward, his style incorporated more black clothes, bleached hair, tattoos and piercings to align with rock stereotypes. Over time, he took on a signature look of spiked black hair, eyeliner, and a red tie seen in "American Idiot." His appearance mixed masculine and feminine styles to represent the rock genre and his sexuality.
Geri halliwell
This document provides background information on Geri Halliwell and her hit single "It's Raining Men". It then analyzes various elements of the music video for "It's Raining Men" including the narrative, representation of Geri Halliwell, video style and iconography, mise-en-scene, editing, intertextuality/voyeurism, and how it can be analyzed using theories by Andrew Goodwin and Laura Mulvey.
Task 1
The conventions of a music video include featuring the artist or band. Shots are usually close ups, mid shots, and long shots to show emotion, scenery, and actions like playing instruments or dancing. The mise-en-scene varies by genre - rock videos often show live performances while R&B features dancing and crisp outfits. Music videos use editing techniques like jump cuts and dissolves. The purpose is to promote the artist's song and help audiences understand the song's meaning. There are three main types of music videos: concept-based use obscure ideas, performance-based feature the artist performing, and narrative-based tell a story.
Thej
Troy, Grace, India, and James are 17-year-old models being used to promote a magazine about post hardcore music. Troy will be the main model called "Phoenix Smith" featured on the cover and double page spread. Grace will be a solo artist called "Gallows" on the contents page. India will play guitarist for the band "Such Gold" on the contents page to appeal to both male and female audiences. James will play frontman for the band "Have Heart." Contact information is provided for each model.
Question 1
The media product challenges conventions of real music magazines by using an edgy font inspired by Kerrang magazine for the title. Images in the magazine follow conventions of the hardcore genre by including tough poses and studio shots without props. The language uses colloquial terms to appeal to the target audience and references "us" to connect with readers. Overall, the front cover, contents page, and double page spread lay out text and images consistently with conventions of music magazines.
Worrrrk
The document describes several youth subcultures including their fashion styles, music preferences, and stereotypes. It covers emos, goths, chavs, indie people, preps, families, couples, women aged 25-35, men aged 25-35, and hardcore scenes. It then focuses on the hardcore scene, describing their interests such as attending live shows, moshing, and online forums. Their fashion includes snapbacks, band merchandise, body modifications, and skate shoes.
Find your tribe
Find Your Tribe identified the author's music interest stereotype as a "mosher", someone who enjoys heavy music genres and attending music festivals and concerts. Based on this, the author reflected that their magazine should include sections on upcoming music events, festival reviews, and clothing to appeal to people interested in genres like rock music. The magazine will feature a variety of music genres rather than focusing on just one to match the author's wide interests and attract their target audience.
Find your tribe
Find Your Tribe identified the author's music interest stereotype as a "mosher", someone who enjoys heavy music genres and attending music festivals and concerts. Based on this, the author reflected that their magazine should include sections on upcoming music events, festival reviews, and clothing to appeal to people interested in genres like rock music. The magazine will feature a variety of music genres rather than focusing on just one to match the author's wide interests and attract readers who enjoy different heavy music styles.
Readership profile
Kerrangs readership is primarily young, with 80.4% of readers aged 15-24. The readership is evenly split between male and female readers at 50% each. Most readers fall within the 15-24 age range, with smaller percentages in the 25-34, 34-44, and 45-54 age brackets.
Publishers
The document discusses three major magazine publishers in the UK - IPC Media, Bauer Media, and BBC Magazines. It provides details on some of their popular music magazines, including IPC Media's NME (founded in 1952), Bauer Media's Kerrang (focused on alternative/rock music), and BBC Magazines' Top of the Pops (targeting 11-16 year olds). The document concludes that the author will use Bauer Media to publish their new rock magazine due to Bauer's experience with Kerrang and its large, trusted publisher brand across Europe.
Task 4b
The document discusses the importance of considering your audience when communicating. An effective communicator tailors their message based on who their audience is and what information will be most relevant to them. By understanding your audience, you can craft a clear and impactful message that resonates with them.
Call sheet
The call sheet outlines a photography shoot to take place at a studio in Henley on Thames. Alex Walker will serve as both the director and producer, and will photograph Phoenix Smith as the model Troy Higgins. The shoot is scheduled to begin at 12:00, with Alex and Troy meeting up and gathering equipment before walking to the studio. Troy will change into costume provided by Alex before the shoot begins at 12:30 with lighting setup. Images will be captured until 12:50, then cleanup will occur before concluding at 1:00.
Timelineeee
The document outlines a schedule for the completion of tasks related to creating a music video over several weeks in September through December. It involves researching music videos, artists, and the industry; conducting audience analysis; storyboarding and designing elements like costumes and locations; filming and editing the video; and evaluating the final product based on audience feedback and conventions.
Making of my digipak
The document describes the process of creating a digipak for a single album release. First, an iconic image from the music video was chosen for the back cover to represent the song's meaning. Next, the record label logo was added to the bottom right, matching other artists' designs. A barcode was then placed on the right side for realism. Finally, small print with promotion details and a songlist were added to complete the digipak design in Photoshop and Illustrator.
Questionnaire research analysis
The questionnaire revealed that the target audience for the music magazine is 16-18 year olds. Most read magazines at home, school, or college due to accessibility and affordability as students. Exclusive content and interviews were popular things readers wanted to see. Rock Sound was identified as the main competitor but it is more expensive at £5 per magazine while the survey found most students would pay £2. The questionnaire provided useful guidance on content, pricing, and design to make the magazine appealing and successful.
Photoshoot for front cover and double page spread
This document contains a storyboard and shots for a photoshoot of a model, Troy, that will be used for the front cover and double page spread of a magazine. The storyboard includes a medium close up shot that may be used for the double page spread with Troy positioned on the right side to allow for article text. A mid shot is considered for the front cover with Troy in the center. A long shot is also an option for the front cover due to the space available around Troy to describe the magazine contents.
Fbhtd
The document provides planning details for filming behind-the-scenes footage and a music video at a river location. Key points covered include checking that the river location is suitable for filming, preparing equipment like a DSLR camera, addressing health and safety concerns of filming near water, referring to a storyboard, doing a sound check, confirming dates with models, and arranging parking. Backup plans in case of rain include filming inside at a nearby cafe, pending permission.
Artist font ideas
This document discusses font ideas created by artists and includes sections on fonts already made by artists, possible new fonts to create, and a chosen font.
Activity
The photography studio is suitable for the main photo shoot. Permission was obtained from the photography teacher to use the studio. Equipment needed, including studio lights, a DSLR camera, and tripod, will be brought. Safety issues like tidy wiring will be checked. A variety of shots will be experimented with to choose the best for the magazine. Models were contacted via Facebook and text about their roles to make efficient use of limited studio time.
Brainstorming name ideas
The document discusses brainstorming ideas for naming a new music magazine focused on the post-hardcore and alternative genres. Several potential names are listed that evoke edginess and rebellion, such as "Loud!" and "Untitled." The author settles on "Loud!" because it has a musical feel and exclamation point that makes it feel important. Color schemes and fonts are also explored, with teal and white selected to appeal to the target 16-18 year old audience. An eroded font from Dafont is chosen for its grungy, edgy look fitting the magazine's genres.
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Task 9
- 1. TASK 9 Organization of actors
- 2. What‟s my storyline? For my music video I want to have a quite cliché love music video. For my love cliché music video I wanted to people to be in it, a boy and a girl. I only wanted two people in my music video because I wanted the video to be focused on the two between the two people. When choosing my actor and actress I had to think of what the audience who listen to Defeater would look and dress like but also I would have to think of what references in the song how the people are described as.
- 3. TAMARA REED For my female model I wanted a girl with long hair and piercing eyes which stand out. I have chosen to use Tamara because as you can tell in this photo her eyes do stand out and in the song there is a line which goes “your legs and those eyes.” In my story board there is a scene which I want my model to look up and we see her eyes. Another reason why I have chosen to use Tamara is for her smile which is why I have chosen her because this music video is quite important as the music chosen is happy.
- 4. CONTACTING TAMARA REED When contacting Tamara Reed I mentioned what she should wear and where I would be recording my music video but also who she would be acting with. I wanted my model to wear a dress because of the lyric in the music video goes “Did I forget to tell you how pretty you looked in that dress?”
- 5. TROY HIGGINS For my male model I wanted a guy who fits into the target audience who listen to Defeater. I have chosen to use Troy because as you can tell in this photo of him he has an alternative look about him with his hair and clothing. Most people who listen to Defeater as the „swooshy‟ hair which Troy has and they tend to wear similar clothes that Troy wears. Another reason for choosing Troy is that he listens to Defeater so he has a feel for the song already.
- 6. CONTACTING TROY HIGGINS When contacting Troy Higgins I mentioned where I would be recording my music video but also who he would be acting with. I wanted Troy to wear his normal clothes because he already fits into the audience of this music but also in the song it doesn‟t mention what he looks like.