Evaluation Of The FoundationProductionTamara O’Brien
Q1. In what does your media product USE, DEVELOPor CHALLENGE forms and conventions of real mediaproducts?Form andconventionRelate to your film EvidenceIntroducingthe mainprotagonistU/D In my film, the first shot isintroducing the main character.The next 6 shots are then still ofthe mainprotagonist, introducing her tothe audience and making themaware that this is the maincharacter. This involves a mix ofshots including closeups, medium long shot, over theshoulder shot and low angleshots of her.
Titles U/D From researching title’s in the titlesequences of films, I gathered a lot ofinformation about what titles to use andwhat order to have them in. I put all ofthe relevant titles that were needed inmy title sequence. From doing thisresearch I learnt that the first two titleswere always the distributor and theproduction company and they wouldfade in before any other titles. I thenstuck to the most common title orderthat I found from watching other titlesequences and planned my titles beforeadding them to my film.Titles U/D From researching title’s in thetitle sequences of films, Igathered a lot of informationabout what titles to use andwhat order to have them in. Iput all of the relevant titlesthat were needed in my titlesequence. From doing thisresearch I learnt that the firsttwo titles were always thedistributor and theproduction company and theywould fade in before anyother titles. I then stuck tothe most common title orderthat I found from watchingother title sequences andplanned my titles beforeadding them to my film.
Music D/C For my film I created a bit of the music in myfilm on garage band. I also looked for musicthat was not copy right that I could use in myfilm, and I found this on a website calledAudio Network. At the start of the openingsequence the music is quite quiet and slowbut is also creepy, allowing the audience tostraight away guess the genre of this film is athriller. You can tell that this music is goingto build up into something more loud andeven more scary because of just how quietand slow it is, gradually getting louder. Thisparticular music has been chosen for thevenerable girl, the music then changes whenwe see the first shot of the male who youcan tell is going to be a villain or is up tosomething, the music is then much louderbut still adding to the creepy and eerieatmosphere. I used many different pieces ofmusic for my title sequence which I puttogether to suit the particular bit of the film.The music starts of slow then theres aquickening pace to become dramatic at theclimax of the shots used.
Narrative D/C The title sequence of my filmis the start of a murder scenewhich was in the past. Oncethe title sequence ends, thefilm will then go on to be thefuture investigation of themurder and flash backs frombefore the murder. This is sothat the audience can be moreinvolved with her life and feelmore sorry for the maincharacter who was taken,seeing her past and her futureeven after she was taken - ofwhat her family, friends andlifestyle was like. The narrativeI used was non linearnarrative.
Titles –Names ofcastU/D After researching title sequencesand the order of titles in films, Imade a list of the titles I wasgoing to use. I followed a similarorder from Dirty Dancing’sopening sequence and Catch MeIf You Can. I made sure that I putthe most important actor’sinvolved in my film’s names nearthe start of the title sequence.This is so that the audience cansee some of the stars in my filmand will be excited to watch moreas they may like them actors fromother films. I also made thenames come up as that specificactor was in the shot in thebackground for example, whenthe actress Aimie Stringer was onthe screen walking down thestairs, I had her name fade on tothe screen. I made all of my titlesfade in and fade out.
Introducingthe settingU/DMy film opening starts in a house, in a girl’sbedroom. This introduces you to a part ofthe main protagonist’s life straight away,showing her home. The setting then goeson to show her street and the houses onthe way to the park, the setting leads youto think that she comes from a middleclass background. You see a lot of thesetting as you see the whole journey ofthis girl walking to the park and what shesee’s. You also see why the film is calledMorris Way, as one of the shots shows thather street is called Morris Way and in away it establishes the setting and scene.Therefore you can tell that this exactsetting that you see on her journey to thepark is important as its the name of thefilm and it’s the place that she get’s takenand so the mystery goes on from thissetting at the very start of the film.D DevelopU UseC Challenge
Forms and conventions of most thriller films, and onesthat I researched• MUSIC – tense music, that usually would start off slow and then quicken the pace to become moredramatic at the climax of the shot.• MYSTERY – enigma being caused, which should then run throughout the rest of the film, and should beanswered right at the end, unless the film has a sequel. For example from my analysis of The Woman InBlack (2012) by James Watkins title sequence, where three young girls jump out of there bedroomwindow after looking at something in the corner of the room that the audience can not see. This was agreat opening sequence in terms of causing enigma and mystery, and making the audience want towatch on and find out more.• PACE – the pace should be fast when action is taking place of the villain is around, however it should beslower when the main protagonist which in my case is the young and venerable girl is in the scenemaybe figuring out what to do.• GENDER – stereotypically a male character plays the main antagonist , usually the protagonists are amixture of male and female but more likely to be female. I stuck to this stereotype to have the male asthe killer and the young female as the one being attacked because this would usually make theaudience relate to the characters more. However women do still play the role of the antagonist in somefilms such as Quentin Tarantino’s Kill Bill.• THEMES – isolation, vulnerability, loneliness, revenge...I took all of these forms and conventions in before making my film and tried to use and develop themwhen making my title sequence from researching other title sequence’s and having an understandingabout the forms and conventions of thriller and horror films.
• The narrative of my film is non linear (disjointed/disrupted narrative)• Non linear narrative is a narrative technique where events are portrayed, for example out ofchronological order, or in other ways where the narrative does not follow the direct causalitypattern of the events feature, such as parallel distinctive plot lines, dream immersions ornarrating another story inside the main plot.• I chose this narrative device because my film is thriller and having the narrative as non linearwill make it harder to understand and make the audience concentrate more and get moreinvolved in the film as they want to know what is happening. It makes the audience feelmore part of the storyline as they would normally tend to focus more as its more exciting inmy opinion.• This device will have a bigger impact on my film and create much more enigma which is myaim really, as my film is a thriller with many unanswered questions which you find out at theend, making it as interesting and engaging for the audience as possible.Narrative Device
Q2. How does your media product representparticular social groups?• I used a variety of different shots to open my title sequence that introduced the main protagonistin my film. This was so that the audience could get to know her character and relate to her moreuntil the end of the sequence comes and a boy follows her to the park and takes her, so that theaudience will sympathise for her more. The main protagonist is a young and pretty female. She is ateenage student and dressed in everyday casual clothes.This is a low angle shot showingher walk down stairs. This showsher outfit, and from this pointyou can already tell her age anda bit about her.The first shot is of a girl on herphone in a pretty pink bedroomwith flowery curtains, thisautomatically makes her lookvenerable, and teenage girls willfind this situation relatable.The next shot is an over theshoulder shot of the mainprotagonist, showing her puttingon her makeup in the mirror.This could tell the audience thatshe is about to go outsomewhere.
Q2. How does your media product representparticular social groups?She is a British, middle class teen. You cantell her class because of the outsidesurroundings such as the houses, when sheis walking to the park and also because ofthe location of the filming, in St Albans.From researching other film openings, I realised thatthe film is much more effective if the target audiencecan relate to the characters, getting involved in thecharacters life and the audience relating and involvingthis character into their life.
Representation of Age as a social group;• There is representation of age with what both the teenagers are wearing. Their outfit’s are infashion for teenagers at the moment, and some of the pieces from the outfits are boughtfrom mainstream, well known shops such as Topshop and Office. You can tell that they areteenagers from what they are wearing.• In addition, the girls room represents her age, because of the fact that its pink with lots ofmirrors and pretty flowery curtains. This is quite typical for a teenage ‘girly girl’.• Another thing is that the girl is walking to the park, where most teenagers do hang around,even though this is stereotypical, teenagers do hang around in parks for than most other ageranges.• As the protagonist girl gets taken and she is quite younger than the boy who takes her who isactually also a teen, this may say that the fact that she’s younger means that she’s morevenerable and more easy to attack than someone older.Q2. How does your media product representparticular social groups?
Representation of Gender as a social group;• In my title sequence, the male is represented as the bad one as it more common in films formales to be the abductor and villain. The start of my film automatically makes you scared ofthe male character and this is a negative representation of males because of what he does.• The female at the start of my film is represented as the stereotypical venerable, defencelessand unprotected young female.• However, the main protagonist who gets abductors sister makes us question this stereotypelater on in the film as she is brave, fierce and not scared of anything who goes hunting forthis person that has taken her sister.Q2. How does your media product representparticular social groups?
Q3. What kind of Media Institution might distributeyour Media Product and Why?Vertigo Films isthe leading BritishIndependent filmproduction anddistributioncompany.It was founded in 2002by producer AllanNiblo and JamesRichardson.The companyhas produced 24films anddistributed afurther 30.Here it shows Vertigo ondemand, where you can watchVertigo’s films on therewebsite where my mediaproduct could get shown. Thisis a platform for my film.This is Vertigo filmswebsite, where it tellsyou about theinstitution and some ofthe films that it hasdone.
Q3. What kind of Media Institution might distributeyour Media Product and Why?Why I chose these Media Institutions as my production and distribution company:Hammer Films dominated the horror and thriller film market, distributing different films worldwide.Since Hammer is responsible for many horror and thriller films, this is also why I chose this as myproduction company as my film is a thriller and I thought it would be best suited for it.I chose Vertigo Films as it is becoming a well-known distribution company and it has distributedmany successful films that are mostly aimed at teenagers like my film.Hammer is one of the most well-known film brands in theUK and is responsible for the worldwide smash TheWoman In Black and many other films such as Let Me In,Wake Wood, The Resident and The Quiet Ones. SinceHammer was founded in 1934, it has made over 150feature films. Whilst synonymous with horror, and thegenre-defining classics its produced, the company has avaried history, with action-adventure movies, psychologicalthrillers and historical epics to its name.
• The platforms that my film wouldbe distributed on would be atcinemas, at a Multiplex such asOdeon or The View cinemas, onDVD and Blueray. Also on moreon the new platforms andtechnologies such as Sky films ondemand and Netflix where youcould watch this film online orstreaming right to a TV via Xbox,Wii, PS3 and many other devices.
Q4. Who would be the audience for your MediaProduct?AGE• The audience for my media product is teenagers and young adults. However my film wouldalso be suitable from the age rang of 15-30 year olds or anyone older, both males andfemales. I feel that in terms of the content of my film, it would not be suitable for peopleunder the age of 15 as there is scary parts, strong language, violence and gory images. Alsoas my film will be shown at a Multiplex, having the target audience of young adults andteenagers is a good idea because they are the age range that are most likely to go to thecinema. On the other hand, because the film is about an investigation story of a teenage girlwho went missing and did get killed, this may catch people of an older age’s attentionbecause the investigation side of it is psychological and has a story line that would mayinterest older adults. There is a wide range of people who would hopefully be interested inwatching my film, however Id say the audience that I would still want my film to appeal to islate teens.OTHER INFORMATION• The audience that my film appeals to would be people that like other films similar or of thesame genre such as The Lovely Bones-Peter Jackson, Along Came A Spider- Lee Tamahori,Inception, Silence Of The Lambs and others like that.
I thought that a good way to attract my audience was to make a questionnaire with a fewquestions asking my target audience which genre they like the best.I asked 15 people, some from my class and some of my friends out of school which genre thatthey think attracts them and other people their age the most.My Findings:Q5. How did you address/attract your audience?01234567My target audiences favourite genresMy targetaudiencesfavourite genresFrom these results I’vefound that teenagersand young adults findthrillers and horrors thebest genre for a film.Also as this was one ofmy favourite genre’s aswell, I figured that thiswould be the best wayto attract my audienceand make my film asinteresting and eye-catching as possible.
Q5. How did you address/attract your audience?How I addressed my audience in the film;• By the main protagonist and antagonist of my film being teenagers, this is the same age asthe target audience and so this will attract and address the target audience more as they canrelate to them and their lifestyle. This will hopefully engage the audience as they can thenindentify with the characters in the film. For example, having a teenage girl act the venerableone who gets abducted will make other teenage girls in the audience sympathise for her andfeel empathy towards her, and be scared as well as the actor as any teenage girl would in thissituation.• The older teenage boy who stalks this girl in the title sequence of my film is wearing casualclothes which most teenagers would wear, a black hoody, Adidas shoes and jeans. Whereasthe girl is wearing leggings, Converse’s and a burgundy hoody, both of these outfits will helpthe attract and address the audience as its in fashion at the moment and most teenagerswould wear most of these things.• The title sequence builds up tension from start to end when you finally see the male catchthe female, because of the tension building up throughout with a use of different shots andscary music that starts of slow and gets louder and louder, this will attract the audience intowanting to know what is going to happen next.
Q6. What have you learnt about technologies fromthe process of constructing this product?After successfully filming my opening sequence, I needed to use a programme called Final CutExpress. This programme allowed me to edit the footage that I had filmed and to get rid of thefootage that was not needed. I then learnt how to put my cut pieces in order and adddifferent titles in, music and sounds. I then learnt how to make sure the titles stayed on thescreen and did not contrast with the background of the scene. I learnt how to fade in and outtitles and get them in the place that I wanted.I learnt how to use manydifferent types oftechnologies when makingmy film opening in order toconstruct a good andeffective title sequence.At first I had to get used tousing a camera and tripod tofilm with. From making acontinuity exercise at thestart of the course thishelped me to get used toworking with thesetechnologies.
I also learnt how to add music to this software, FinalCut Express. I did this by creating some sounds onanother programme that was new to me calledGarageband, where I created some of my own music.I then found a website on the internet called LGFLAudio Network that had non-copyright music onit, where I found a couple of pieces of music that Ithought would work well in my film.Q6. What have you learnt about technologies fromthe process of constructing this product?I then learnt how to embed my pieces ofmusic from Garageband and AudioNetwork onto Final Cut Express, bysaving them to ITunes first and adding itonto my film editing from that. I wasable to turn the musics volume up anddown and different points in thefilm, for example I turned the musiclower at the start and by the end it gotmuch louder to build up tension.
Director’s Commentary Script on Q6.- The first shot you see is introducing the main character and you can hear the faint sound of creepynon-diagetic music coming in, and building up throughout.-The next shot is then a close-up, over the shoulder shot of the main protagonist.- From researching other title sequence’s, I realised that the first two titles are the production anddistribution company. Which in my case is ‘Vertigo Films Presents, A Hammer Production’.- As the music gets louder and builds up even more, the music makes the genre obvious to theaudience, that it is a thriller, as it is creepy and builds up tension.- Whilst adding in titles, I needed to use title safe to make sure that the tiles stay visilbe on the screen.- Once I placed the titles on the screen, I used wireframe to make sure that the whole of the text willbe seen on the screen and the titles were in the right place.- To make sure the titles fade in and out, making my title sequence look more professional, I changedthe opacity of the text.- Going back to the order of the titles, the last two titles are ‘Produced By..’ and ‘Directed By..’, I’vedone this to make my film more professional like other films.
Q7. Looking back at the preliminary task, what do youfeel you have learnt in the progression from it to thefull product?Looking back at the preliminary task (continuity exercise)From making my continuity exercise I learnt that you have to plan what your going to film quite a bitbefore filming. This involves the importance of planning my shots before actually filming, making iteasier as I knew what to do. I also learnt about the 180 degree rule, this means that the camera shouldbe placed somewhere inside 180 degrees on a particular side of the ‘line’ of a shot mostly onescontaining two people filmed in a sequence. You stay in this straight line so that your editing is all doneon one side to make it look much more professional and consistent. I also learnt more about how to usethe camera and tripod and get to grips with filming.Making my title sequenceWhilst making my film I learnt just how important planning a film is before actually filming andediting, this is why I did a lot of research into other title sequence’s before making my own which is allon my blog. I learnt how many different shots can be used to make the film more effective as awhole, including close-ups, establishing shots, long shots and many more and how you should try anduse as many different shots as possible to make it more professional. I learnt the importance ofinvolving the audience by representing different social groups and addressing and attracting myaudience so that they get more into the film and want to watch it again in the end.The thing I learnt the most was the actual editing of my film, how to use different programmes andsoftwares on the computer which I had never used before like Garageband and Final Cut Express, toadd to my final media product.