The document discusses brainstorming ideas for naming a new music magazine focused on the post-hardcore and alternative genres. Several potential names are listed that evoke edginess and rebellion, such as "Loud!" and "Untitled." The author settles on "Loud!" because it has a musical feel and exclamation point that makes it feel important. Color schemes and fonts are also explored, with teal and white selected to appeal to the target 16-18 year old audience. An eroded font from Dafont is chosen for its grungy, edgy look fitting the magazine's genres.