The artists name and h is new album are a darker colour to contrast with the light background to make it stand out. T The unidentified creature may reflect how Matt Hales felt about his return to the music industry after claiming he was to retire in 2007. It could reflect his uncertainty, just as we are not sure what the creature is he was not sure what he was doing in life. The blue colour is not over powering and it is neutral, blue is also associated with being calm. This very much reflects Aqalungs music genre as it is quite calm in particular this album as he took a new approach to music after having second thoughts about retiring. Aqualung also describes this album as “12 children that appear to be adopted but they all come from the same family” Which means that each song is unique and individual but they all come from the great artist that is Aqualung. Aqualung also says this album is like the point in a relationships when it is messed up but they still love each other therefore there I hope. Tis shows through with the lettering as it is yellow and white amongst the blue background. Blue is sometimes connoted with sadness, whilst yellow symboises happiness and white hope.
The artists name is in white to contrast with the background to attract attention. The sole focus is on the artist Matt Hales as he is the most important. He is the selling point as it is his music, therefore it is important he is the focus to get attention from fans. A review of the artists work is written at the bottom to entice the buyer. A good review can be the difference between making or breaking an artist.