The document discusses different types of briefs including contractual, cooperative, and tender briefs. It defines each type and outlines their advantages and disadvantages. For contractual briefs, the advantages include clarity and client control while disadvantages are potential disagreements. Cooperative briefs have the advantage of more people contributing but the disadvantage of possible disagreements. Tender briefs allow pitching ideas but there is a risk of not being selected as the final client. The document emphasizes thoroughly reading briefs to ensure accuracy and avoiding payment issues. It also discusses employing discretion in briefs which allows flexibility but could result in an unclear product. Opportunities mentioned include self-development, new skills, multi-skilling, and contributing to a brief.

1. Working to a Brief
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Niki

2. Contractual Brief
Definition
A contractual brief is discussed between both the company and the client. It includes
what duties would be required, how much the employees would receive and how
the company does their work. It is the legal contract between the companies and
its clients.
Advantages
The advantages of of contracts like this is that they are clear and easy to read. It allows
clients to have more control over the process and it is easier for them to complete
with extra information.
Disadvantages
The disadvantages for this contract are that there could be disagreements between
the clients and the company as to what they want to be on the contractual brief.
Shannon, Chloe &Niki

3. Co-Operative Brief
Definition
A co-operative brief means that more than one person is involved in it.
Advantages
The advantages of a co-operative brief are that there are more people included so a
lot more work will get done.
Disadvantages
The disadvantages of a co-operative brief are that there could be some disagreements
within the group of people.
Shannon, Chloe &Niki

4. Tender Brief
Definition
A tender brief is what you would be given if you were new to the company. It is where
you give your ideas and develop them with other people and it is then decided
whether you should be a client or not from those ideas.
Advantages
The advantages of this brief are that is it an easier way and more relaxed.
Disadvantages
The disadvantages are that after doing all your ideas and developing them, you may
not be chosen as the final client.
Shannon, Chloe &Niki

5. Reading the Brief
Why is important to thoroughly read your brief?
It is important to thoroughly read through your brief because you need to be sure it is exactly
what is it you asked for because if anything was to go wrong then you wouldn’t have to pay
as you could refer to the brief proving that it wasn’t what you agreed on.
Shannon, Chloe &Niki

6. Negotiating a Brief
What are the advantages and disadvantages of employing discretion with a brief?
The advantages of employing discretion with a brief are that is lets people have more say in how
they create a product, it enables good communication between the company and clients and
by using discretion it can make sure there are separate ideas to a brief that you can try or find
to be useful.
The disadvantages of employing discretion with a brief would be that a product
Shannon, Chloe &Niki

7. Opportunities
What opportunities could this brief allow you to explore?
Self Development
Learning new skills
Multi-skilling
Contributing to a brief