The document discusses different applications of photography across several industries: 1) The advertising, fashion, music, and sports industries all use photography to promote and market their products. This includes showing goods, highlighting trends, symbolizing albums, and promoting teams and events. 2) Photojournalism tells stories through images, capturing attention and emotions to engage readers before and beyond written articles. Notable examples include coverage of 9/11. 3) Fine art photography aims to create artistic impressions through techniques like macro shots and exposure levels that make images look painted. Landscape photographer Ansel Adams famously used black and white film in this way.

1. Task 1. Different Applications of
Photography
Joe Hayes

2. Advertising Industry
The Advertising Industry uses
photography to help show/sell their
product. Using Photography as a way
of advertising is a good source of
graphic communication. Some
examples of companies that are
specialists within the Advertising
Industry are Nike, Ikea, Honda,
Cadburys.

3. Fashion Industry
The Fashion Industry uses
photography to advertise their new
ranges and to highlight new trends.
The images usually show the type of
accessory being used on a model, and
usually exaggerate on how it would
change ones life if you were to buy
their product.

4. Music Industry
The Music Industry uses Photography
to symbolise tracks/albums. Some
Album Covers have become so famous
and well known that people can
recognise albums from simply the
image on the front. Photos are used in
music heavily for promotion and to
label/mark events such as festivals and
gigs.

5. Sports Industry
One of the reasons Photography is
used in the sporting industry is for fans
to keep up with their teams and
players. It’s used to promote matches
and players. It is also useful in
advertising big teams. One notable
sporting event that’s a good example
of the use of photography is the
London 2012 Olympics. The Olympics
was a huge sporting event and
pictures were taken to keep the world
up to date with the latest new and
gossip. Photography in the sporting
industry is major, as people from
whatever country they are from can
relate to photographs.

6. Photo journalism
Photo Journalists are dedicated
photographers. They take many
pictures of current events regardless of
what it is. Photo Journalism however
tells the story before people have read
the related article, the picture should
evidence clearly what is going on. They
are used to capture the readers
attention and emotions and to keep
them attached to further reading the
article. An example of photo
journalism is 9/11. Examples like this
show the power of a picture because
the tragedy is known and remembered
all over the world long after the
articles were released.

7. Fine Art Photography
Fine Art photography is commonly
used to give a person an impression
about something whatever it may be.
It’s an image that is made to look like
art because of how it is taken (Macro
shots work well). Ansel Adams, a
landscape photographer used to take a
lot of images in black and white, and
the exposure and brightness in the
pictures would sometimes make it
look as though he image was painted.
Fine Art photography is used
frequently in photography and is one
of the most interesting types.