2. MEDIA TEXT
Media text is normally
consists of media from
newspapers, magazine
articles, adverts and the
internet they are used to
layout what is occurring
at this moment of time
so it is very precise on
what it shows, that is the
main use for a
newspaper or any type of
media text, which also
key specifically for a
game production.
http://landauuk.com/uploads/images/in%2
0the%20news/SeaWork%20Daily%20News
%20Cover%20May%202012.jpg
3. SEMIOTICS
Semiotics includes the
study of signs and sign
processes, indication,
designation, likeness,
analogy, metaphor,
symbolism,
signification, and
communication. Some
semioticians focus on
the logical dimensions
of the science,
however.
http://4.bp.blogspot.com/-
QKeIVrvgmvQ/TdJzvDCFZoI/AAAAAAAABsc/
7n8f8Ej-4AA/s1600/semiotics-in-graphic-design-
4.jpg
4. GENRE
game genres are
categorized video
games based on
gameplay interaction
rather than visual or
narrative dif ferences.
They are classified
independent of their
setting or game-world
content, unlike other
works of fiction such as
films or books.
http://igm.rit.edu/~gdd1/wp-content/
uploads/2013/09/game-genre.png
5. CONTENT
The content of the
program grows
depending on how much
the player can interact
with the program and
the program reacting to
the player. Can friends
join the player in the
experience of the
program If so, the
program has more value.
And therefore has more
content.
http://cdn2.business2community.com/wp-content/
uploads/2014/08/Content-for-social-
media1.jpg
6. CONSTRUCTION
The concept of Social
Construction of Reality targets
arguably the most dramatic and
possible ef fect of the mass
media. To suggest that the
media actually represent the
public’s knowledge of an event
or, in some cases, certainly
points to a powerful view of the
media’s role. the pop culture,
which contains the tastes of the
majority of the public.
http://smeconnect.ie/wp-content/
uploads/2010/12/so
cial_media_circle.jpg
7. CODES AND CONVENTIONS
Codes and conventions.
Codes are systems of
signs, which create
meaning. Codes can be
divided into two
categories technical
and symbolic. Technical
codes are all the ways
in which equipment is
used to tell the story in
a media text.
http://www.writework.com/uploads/9/983
21/number-horror-films-released-past-10-
years.jpg
8. MODES OF ADDRESS
Modes of address can be
defined as the ways in which
relations between addresser
and addressee are
constructed in a text. In
order to communicate, a
producer of any text must
make some assumptions
about an intended audience
of such assumptions may be
discovered in the text.
http://visual-memory.
co.uk/daniel/Documents/S
4B/Images/modes_of_address.gif
9. TARGET DEMOGRAPHIC
Your target
demographic are those
who are most likely to
look at the media you
provide. Resist the
temptation to be too
general in the hopes of
getting a larger slice of
the market.
http://imnmarketer.com/wp-content/
uploads/2012/12/target-marketing.
jpg
