1) The document discusses using unique content to attract targeted traffic from search engines and answer questions people are asking online in order to generate more sales. 2) It recommends researching questions asked on forums, Yahoo Answers and comment sections to construct articles, blog posts and videos that provide answers to help drive traffic. 3) Popular sources of information online like ezines, blogs, forums, social bookmarking sites and networks are identified as places people look for answers, so content should be created and shared on these platforms to reach customers.