CDS Global provides three offerings to help marketers define and target prospective customers: 1) Acquisition Lists that include names from their database of 240 million U.S. consumers with over 500 attributes each; 2) Customer Profiles that analyze existing customers and compare them to the U.S. population to identify similar prospects; 3) Predictive Response Modeling that develops models based on customer data to identify prospects most likely to purchase. The benefits include targeting the right prospects, preventing marketing to unintended audiences, leveraging existing customer data, and enhancing marketing ROI.

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data sheet
Prospect Insights
Prospect Insights
OVERVIEW
CDS Global provides three offerings that enable marketers to more specifically define and market to prospective
customers who are most likely to buy.
• Acquisition Lists – Target your ideal prospects with names from CDS Global’s list rental database. Unlike other
providers who rely on a co-op model or maintain a compiled list, our Prospect Insights database includes the full
U.S. residential population enhanced with more than 500 demographic, interest and behavioral attributes.
• Customer Profiles – Do you want a better understanding of who your subscribers are? CDS Global can generate
a profile of your existing customers, then draw comparisons against the full U.S. residential marketplace. From
there, you will be able to identify and promote to prospects with the same traits and tendencies as your current
customers. Our customer profile allows you to market smarter to those consumers who are more likely to buy.
• Predictive Response Modeling – CDS Global provides you with prospects who have the highest propensity to
engage with your brand and make a purchase. By analyzing the demographics, interests and behaviors of your
customers, as well as those who did or did not respond to your marketing promotions, CDS Global can develop a
predictive response model that can then be applied against the full U.S. population, providing you with a list of
prospects with the greatest likelihood to make a purchase from your brand.
BENEFITS
• Uses valuable marketing dollars effectively by targeting the right prospects the first time
• Protects your brand’s integrity by preventing marketing campaigns from reaching unintended audiences
• Saves you valuable time and resources by leaving data management to experts with extensive resources
»» Leverage the customer data you already have on file
• Provides a full acquisition data services solution from one vendor
• Enhances the value of marketing data
»» Understand customers in more detail and leverage that knowledge
»» Grow audiences with higher response rates and improved ROI
»» Refine targeted marketing efforts
Marketers have an ever-increasing need for timely, detailed and meaningful market opportunity
data. CDS Global’s Prospect Insights provides you with access to extensive data and audience
profiling, as well as dynamic modeling and prospect scoring. Our precise information allows you
to target those consumers most likely to engage with your brand – and ultimately increase your
response rates and overall ROI.

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data sheet
REVISED: 12.11.13
AVAILABLE CONSUMER DATA
CDS Global licenses more than 500 demographic and interest attributes on approximately 240 million consumers in the
United States. The data is updated on a monthly basis from one of the world’s largest and most trusted integrators of
consumer information.
RENT LISTS
Prospect lists are needed
for your marketing efforts
and your customers’
attributes are known
PROFILES
RENT LISTS
Prospect lists are needed
for your marketing efforts
and your customers’
attributes are unknown
RENT LISTS
You want to target only the
prospects with the highest
propensity to engage with
your brand and purchase
MODELING & SCORING PROFILES
3 5
10
CUSTOMER PROFILESACQUISITION LIST PREDICTIVE RESPONSE MODELING
Prospect Insights
Prospect Insights