This document provides branding guidelines for the International Off-Air brand, including specifications for the logo, acceptable colors, placement rules, examples of usage, and contact information. Key elements include the logo design, rules around using it on black or white backgrounds, acceptable Pantone colors, minimum height and exclusion zone requirements, font specifications, and examples of proper and improper logo usage. Contact information is provided for questions related to the brand guidelines.

1. 2008 International Off-Air
Brand Guidelines

2. Logo

3. Logo
Logo on black Logo on white

4. Logo / Hero Colour
Trademark symbol must always be present
COLOUR - PMS 375
C - 47 R - 145
M -0 G - 212
Minimum height 8mm Y - 100 B-0
K -0

5. contents
toolkit ‘A’ line brand device
1 Logo 11 ‘A’ Line Strap Device
2 Logos on Black & White 12 ‘A’ Line Logo Rotation
3 Hero Logo 13 ‘A’ Line Strap Usage
4 Logo Colours (on white) 14 Print Examples 1
5 Logo Colours (on black) 15 Print Examples 2
6 Colour Values 16 Print Examples 3
7 Exclusion Zones 1 17 Print Examples 4
8 Exclusion Zones 2 18 Print Examples 5
9 Colour Theory 19 Print Examples 6
10 Font Specification 20 Print Examples 7
21 Print Examples 8
22 Contacts

6. Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

7. Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

9. NO type should be within these areas
with the exception of website details [as shown]
Exclusion Zones
discoverytv.com
discoverytv.com
discoverytv.com
Preferred Exclusion Zone Exclusion Zone for applications
e.g. Billboard, Press ad, etc. involving limited space
e.g. Web banners, Skyscrapers, etc.

10. What not to do
no type here
no type
here
discoverytv.com discoverytv.com
no type here
no type here
discoverytv.com discoverytv.com

11. Colour
We have chosen our palette from the vast array of rich and wonderful colours within the animal
kingdom. This wide pallete illustrates the diversity of the natural world.
Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to
find with its audience.
sadness / purity / power / health / joy / healing / understanding /
integrity / romance / longing / safety / danger / wisdom / peace /

12. ‘A’ Line Strap Device
7.6
strap is cut at 7.6

13. ‘A’ Line Logo Rotation
7.6
large logo is rotated at 7.6

14. ‘A’ Line Strap Usage
discoverytv.com

15. Print Examples

16. Font Arial
Primary Font Arial Bold
“The quick brown fox jumps over the lazy dog.”
Font Arial Bold
discoverytv.com

17. Print Examples

18. Print Examples

19. Print Examples

20. Print Examples

21. Print Examples

22. Print Examples

23. Print Examples

24. Contacts
Lester Mordue, International Creative Director
lester_mordue@discovery-europe.com
Douglas Lerner, International Marketing Manager
douglas_lerner@discovery.com
Sarah Wilson, International Production Manager
sarah_wilson@discovery-europe.com