The document discusses the target markets for several products: - Hajmola candy's target market is children aged 4-12 in rural and semi-rural areas in India. - Meswak toothpaste's target market is middle-aged consumers in urban and metro areas in India. - Cutee soap's target market is mainly youngsters, with sales exceeding one million pieces per month. - Tang drink mix's target markets are women (mothers and housewives) and children.

1. Jeswin V. Thomas
Mar Athanasios College For Advanced
Studies, Tiruvalla (MACFAST)
Kerala, India

2.  Target Market is a group of consumer or
organisations most likely to buy a company’s
product and services.
 Because those buyers are likely to want or need
a company’s offering
 The group also indicates specific customers to
whom a company directs its marketing efforts

3.  Consumers who make up a target market share
similar characteristics including buying
geographically buying power demographics and
incomes
 The target market typically consists of
consumers who exhibit similar characteristics
(such as age,location,income,lifestyle etc)and
are likely to buy a business market offerings or
are likely to be the most profitable segments for
the business to service

4.  Hajmola candy is Tasty Fun Filled Digestive Candy
Available in the market .
 Hajmola candy helps in digestion same as Hajmola
Tablet
Parent Company : Dabur
Dabur is one of the India’s largest Ayurvedic Medicines
and natural consumer products manufacture and
Founded in 1884
Dabur has Health supplements ,Ayurvedic medicines
,Personal Care, Oral Care, Digestives, Foods etc

5. Target Market of Hajmola Candy :
 Age group 4-12 years of Rural and Semi
Rural markets

6.  Meswak is a scientifically formulated herbal
toothpaste with pure extract of the Miswak Plant
‘Salvadora Persica’ the famous ‘Tooth Brush
Tree’ used for centuries.
 The astringent and anti-Bacterial properties of
meswak help to reduce tooth decay, Fight
Plague and prevent gum diseases
 Parent Company : Dabur

7. Target Market of Meswak toothpaste :
 Middle-aged group in the urban and
metro Markets

8.  Cutee Soap has four fragrance types:
1. White Zaffron
2. Silky Skin
3. Sandal
4. Olive Sona
Parent Company: Good Buy Soaps
Good buy soaps and cosmetic pvt ltd was a novel idea
that sprouted in the year 2007 from the mind of its M.D
Mr. K.O Khalid. Today Good buy soaps also
manufactures various soaps and cleaning products for
there leading brand

9. Target market of Cutee Soaps are mainly
Youngsters (in a short span of time, sales
of the product has exceeded one million
pieces a month)

10. Tang is artificially flavored drink mix that
was formulated by General Food
Corporation in 1057
The tang brand is currently owned by
Mondelez International in 2012, a north
American company .

11. Target market of tang;
Women (Mother and Housewives)
Children