The target audience provided feedback on the mood board for a magazine aimed at females. They felt some of the photos with stronger sexual appeal were inappropriate. They appreciated a photo of an artist looking away from the camera as it showed a rebellious side. The audience also liked the simplicity of the media product with easy to read text about stories over an image of an artist, keeping the focus on the music. They were impressed with the downmarket mood created by editing photos with dark shades and shadowing.