Toby is a 21-year-old target audience member for a new music magazine. He works hard at a garden nursery and enjoys rap and hip-hop artists like Eminem, Kanye West, and Jason Derulo. He subscribes to Vibe Magazine because it focuses on rap and hip-hop music and concerts, matching his interests in both music genre and artists.

1. Target Audience Member
Toby is a fantastic example of
my focus group.
He is 21 years old and lives in
Windlesham. He works at the
Garden Nursery and is
considered to be an extremely
hard working person.
Toby is a big fan of famous artists such as: Eminem,
Kayne West, and Jason Derulo. He wishes to watch
these artists performing live in concert. The magazine is
particularly suited to him as it is aimed at the genre of
music he appreciates.
Furthermore, his appearance mirrors that of a Rap, and
hip-hop artist. He has subscribed to the Vibe Magazine
as it focuses on Rap and hip-hop.