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4. Conduct keyword research to identify target keywords
Optimize website content for target keywords
Create and optimize meta tags (title tags, description tags)
Ensure website is mobile-friendly and loads quickly
Build high-quality backlinks to improve domain authority
Regularly update and add new content to the website
Pay Per Click Ads
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TAKEAWAYS
6. Set up and manage Google Ads or other PPC advertising platforms
Conduct keyword research and create targeted ad campaigns
Write effective ad copy that encourages clicks and conversions
Use audience targeting to reach the right audience
Set up conversion tracking to measure ROI and make
optimizations
Continuously monitor and optimize campaigns for better
performance
Content Marketing
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TAKEAWAYS
8. Optimize current content for search engines and shareability
Develop a content strategy that aligns with business goals
Use email marketing to promote content and drive traffic
Create high-quality and engaging content, including blog
posts, infographics, videos, and social media content
Measure content performance using tools like Google
Analytics and adjust strategy accordingly
Social Media Marketing
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TAKEAWAYS
10. Establish a social media presence on relevant platforms
Create & share engaging content that resonates with audience
Use paid social media advertising to reach a wider audience
Monitor & respond to comments and messages on channels
Track social media metrics and adjust strategy accordingly
E-Mail Marketing
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TAKEAWAYS
12. Analytics & Reporting
Build and maintain an readers and subscribers’ email list
Create effective campaigns that encourage opens & clicks
Track metrics like open rates, conversion rates, and CTR.
Continuously optimize campaigns for better performance
Use segmentation and personalization to send targeted
messages to specific audience segments
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TAKEAWAYS
14. KEY
TAKEAWAYS
Use Google Analytics to monitor website traffic and user behavior
Set up conversion tracking to measure ROI and other key metrics
Create regular reports that provide marketing performance insights
Use data to inform future marketing strategies and tactics
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