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Digital Marketing
Checklist for Beginners
SEO PPC
Content
Marketing
SMM E-Mail
Marketing
Analytics &
Reporting
Digital Marketing Services
SEARCH ENGINE
OPTIMIZATION
Conduct keyword research to identify target keywords
Optimize website content for target keywords
Create and optimize meta tags (title tags, description tags)
Ensure website is mobile-friendly and loads quickly
Build high-quality backlinks to improve domain authority
Regularly update and add new content to the website
Pay Per Click Ads
KEY
TAKEAWAYS
Pay Per Click
Advertising
Set up and manage Google Ads or other PPC advertising platforms
Conduct keyword research and create targeted ad campaigns
Write effective ad copy that encourages clicks and conversions
Use audience targeting to reach the right audience
Set up conversion tracking to measure ROI and make
optimizations
Continuously monitor and optimize campaigns for better
performance
Content Marketing
KEY
TAKEAWAYS
Content
Marketing
Optimize current content for search engines and shareability
Develop a content strategy that aligns with business goals
Use email marketing to promote content and drive traffic
Create high-quality and engaging content, including blog
posts, infographics, videos, and social media content
Measure content performance using tools like Google
Analytics and adjust strategy accordingly
Social Media Marketing
KEY
TAKEAWAYS
Social Media
Marketing
Establish a social media presence on relevant platforms
Create & share engaging content that resonates with audience
Use paid social media advertising to reach a wider audience
Monitor & respond to comments and messages on channels
Track social media metrics and adjust strategy accordingly
E-Mail Marketing
KEY
TAKEAWAYS
E-Mail
Marketing
Analytics & Reporting
Build and maintain an readers and subscribers’ email list
Create effective campaigns that encourage opens & clicks
Track metrics like open rates, conversion rates, and CTR.
Continuously optimize campaigns for better performance
Use segmentation and personalization to send targeted
messages to specific audience segments
KEY
TAKEAWAYS
Analytics &
Reporting
KEY
TAKEAWAYS
Use Google Analytics to monitor website traffic and user behavior
Set up conversion tracking to measure ROI and other key metrics
Create regular reports that provide marketing performance insights
Use data to inform future marketing strategies and tactics
END

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Comprehensive Digital Marketing Checklist for Beginners.pptx

  • 2. SEO PPC Content Marketing SMM E-Mail Marketing Analytics & Reporting Digital Marketing Services
  • 4. Conduct keyword research to identify target keywords Optimize website content for target keywords Create and optimize meta tags (title tags, description tags) Ensure website is mobile-friendly and loads quickly Build high-quality backlinks to improve domain authority Regularly update and add new content to the website Pay Per Click Ads KEY TAKEAWAYS
  • 6. Set up and manage Google Ads or other PPC advertising platforms Conduct keyword research and create targeted ad campaigns Write effective ad copy that encourages clicks and conversions Use audience targeting to reach the right audience Set up conversion tracking to measure ROI and make optimizations Continuously monitor and optimize campaigns for better performance Content Marketing KEY TAKEAWAYS
  • 8. Optimize current content for search engines and shareability Develop a content strategy that aligns with business goals Use email marketing to promote content and drive traffic Create high-quality and engaging content, including blog posts, infographics, videos, and social media content Measure content performance using tools like Google Analytics and adjust strategy accordingly Social Media Marketing KEY TAKEAWAYS
  • 10. Establish a social media presence on relevant platforms Create & share engaging content that resonates with audience Use paid social media advertising to reach a wider audience Monitor & respond to comments and messages on channels Track social media metrics and adjust strategy accordingly E-Mail Marketing KEY TAKEAWAYS
  • 12. Analytics & Reporting Build and maintain an readers and subscribers’ email list Create effective campaigns that encourage opens & clicks Track metrics like open rates, conversion rates, and CTR. Continuously optimize campaigns for better performance Use segmentation and personalization to send targeted messages to specific audience segments KEY TAKEAWAYS
  • 14. KEY TAKEAWAYS Use Google Analytics to monitor website traffic and user behavior Set up conversion tracking to measure ROI and other key metrics Create regular reports that provide marketing performance insights Use data to inform future marketing strategies and tactics END