What are the sequence of behaviors to create a habit? I use the Starbucks habit as a model to understand the steps taken to create the habit behavior - stopping in at a starbucks.
This eight hour course teaches system administrators how to configure and manage Splunk. It covers Splunk installation, data input configuration, data management, user accounts, licensing, and basic troubleshooting. The course topics include typical Splunk installations, data inputs, forwarders, data processing, configuration precedence, Splunk's data store, user roles and authentication, and licensing. The prerequisite is completion of the Using Splunk course.
This document summarizes a workshop on integrating communications and fundraising for charities. A survey found that fundraising and communications departments often have different goals and brands are not always flexible enough to meet fundraising needs. The workshop addressed how to align objectives, audiences, and campaigns between the two departments. Key recommendations included focusing on shared goals and audiences, prioritizing impact over quantity, and planning communications and fundraising strategies together.
This document proposes a new method for disaggregating water usage data from a single sensor using language modeling techniques. The method involves using an algorithm implemented on multiple processors to analyze acoustic signals from water-related fixtures like toilets and sinks. Test calculations were performed on digitized recordings of musical instruments and sounds generated in Csound software. The results demonstrate the potential of this new approach for passively monitoring water activity via a single sensor.
El documento proporciona información sobre los principales componentes del universo, incluyendo galaxias, estrellas, sistemas solares y otros objetos celestes. Explica que las galaxias son conjuntos masivos de estrellas, gas y polvo que orbitan alrededor de un centro común, y que en el universo existen más de 100 mil millones de galaxias. También describe los componentes de nuestro sistema solar, incluyendo los 8 planetas, así como conceptos como nebulosas, agujeros negros, pulsares y estrellas
Automotive Advertising Media Annual Market Review - J. D. Power and AssociatesRalph Paglia
This document summarizes key findings from J.D. Power and Associates' 2008 annual review of the automotive marketing and media industry. It finds that search engines are an effective way for consumers to find auto shopping sites, with 77% of manufacturer websites, 59% of independent sites, and 49% of dealership sites found through search. It also finds that consumers use search engines primarily to find vehicle images and directions to local dealerships, and that 39% of consumers visiting automaker websites use an external search engine like Google to navigate the site. Finally, it reports that Google continues to dominate the search engine market, increasing its share of users from 57% in 2006 to 58% in 2007.
Starbucks and Caribou Coffee are two leading coffee chains that are analyzed in terms of their store locations, mobile apps, blogs, and social media presence. Starbucks has more locations worldwide and a stronger social media presence with higher engagement across most platforms like Instagram and Twitter. However, Caribou Coffee shows a more positive sentiment but needs to improve its reach, content strategy, and drive more passion and interactions on social media to better engage customers. Overall, Starbucks utilizes its social channels more effectively to market its brand and drive customer loyalty.
This eight hour course teaches system administrators how to configure and manage Splunk. It covers Splunk installation, data input configuration, data management, user accounts, licensing, and basic troubleshooting. The course topics include typical Splunk installations, data inputs, forwarders, data processing, configuration precedence, Splunk's data store, user roles and authentication, and licensing. The prerequisite is completion of the Using Splunk course.
This document summarizes a workshop on integrating communications and fundraising for charities. A survey found that fundraising and communications departments often have different goals and brands are not always flexible enough to meet fundraising needs. The workshop addressed how to align objectives, audiences, and campaigns between the two departments. Key recommendations included focusing on shared goals and audiences, prioritizing impact over quantity, and planning communications and fundraising strategies together.
This document proposes a new method for disaggregating water usage data from a single sensor using language modeling techniques. The method involves using an algorithm implemented on multiple processors to analyze acoustic signals from water-related fixtures like toilets and sinks. Test calculations were performed on digitized recordings of musical instruments and sounds generated in Csound software. The results demonstrate the potential of this new approach for passively monitoring water activity via a single sensor.
El documento proporciona información sobre los principales componentes del universo, incluyendo galaxias, estrellas, sistemas solares y otros objetos celestes. Explica que las galaxias son conjuntos masivos de estrellas, gas y polvo que orbitan alrededor de un centro común, y que en el universo existen más de 100 mil millones de galaxias. También describe los componentes de nuestro sistema solar, incluyendo los 8 planetas, así como conceptos como nebulosas, agujeros negros, pulsares y estrellas
Automotive Advertising Media Annual Market Review - J. D. Power and AssociatesRalph Paglia
This document summarizes key findings from J.D. Power and Associates' 2008 annual review of the automotive marketing and media industry. It finds that search engines are an effective way for consumers to find auto shopping sites, with 77% of manufacturer websites, 59% of independent sites, and 49% of dealership sites found through search. It also finds that consumers use search engines primarily to find vehicle images and directions to local dealerships, and that 39% of consumers visiting automaker websites use an external search engine like Google to navigate the site. Finally, it reports that Google continues to dominate the search engine market, increasing its share of users from 57% in 2006 to 58% in 2007.
Starbucks and Caribou Coffee are two leading coffee chains that are analyzed in terms of their store locations, mobile apps, blogs, and social media presence. Starbucks has more locations worldwide and a stronger social media presence with higher engagement across most platforms like Instagram and Twitter. However, Caribou Coffee shows a more positive sentiment but needs to improve its reach, content strategy, and drive more passion and interactions on social media to better engage customers. Overall, Starbucks utilizes its social channels more effectively to market its brand and drive customer loyalty.
Game-Changing Audience Research TechniquesBlackbaud
This document discusses low-cost user research methods that non-profits can use to test their websites and improve outcomes. It promotes brief user tests at Starbucks to observe people completing tasks on a website. Card sorting is presented to understand how users organize information. Surveys are suggested to answer specific questions about current users, with tips on keeping them short and analyzing responses. The presentation aims to demonstrate user research can be done easily and cheaply.
The document summarizes the key principles behind Starbucks' success as outlined in the book "The Starbucks Experience" by Joseph Michelli. The 5 principles are: 1) Make It Your Own - Encouraging employees to engage fully using Starbucks' "Five Ways of Being"; 2) Everything Matters - Ensuring quality in all details of the customer experience; 3) Surprise and Delight - Providing occasional unexpected positive elements to customer interactions. The document provides examples and explanations of each principle in 1-3 sentences.
The document summarizes a student group's project to design a solution for purchasing coffee on the go. It outlines their research process, including identifying known and unknown information, conducting interviews and observations at coffee stations, analyzing findings to identify problems and needs, and developing concepts and a prototype for an improved sugar dispenser. The group found current sugar packets often spilled and made a mess. Their solution aims to allow adding sugar cleanly with one hand. The document reflects on lessons learned around assumptions and iterative research and design.
This presentation has slides that cover most of the topics from the Atomic Habits book by James Clear. This is a super long slide set with templates. I took a subset of these slides for the free one hour workshop I hosted in November 2022. I'm posting all the slides here in case there is anyone out there looking for a more comprehensive summary of the Atomic Habits book with the habit loop and tools, techniques, and templates for creating the habits you want and stopping the habits you no longer want.
This document compares search interest and sentiment for Starbucks and Coffee Bean in Singapore. It finds that Coffee Bean has higher regional interest in Singapore than Starbucks, and that searches for both coffee chains peak during Christmas and May. Sentiment for Starbucks is more positive at 22% passion compared to 16% for Coffee Bean. The document recommends that coffee chains focus on location, deals on social media, syncing online accounts with social platforms, and using photo-sharing to encourage user check-ins to associate their brands with cool places.
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
This document discusses introducing a "Starbucks Coffee Breaks" program through the Starbucks mobile app. The program would allow users to invite friends to meet up at Starbucks and receive increasing discounts on drinks as more friends join, up to 50% off for groups of 10 or more. It outlines how the app functionality would work to organize groups and view store stats. Estimates indicate the program could generate $177-422 million in additional US revenue in the first year by increasing customer traffic 5-10%, and up to $3 billion globally after 3 years with a 5-30% traffic increase. Potential risks and costs of $1.03 million are also discussed. Opportunities for future partnerships with Meetup, Eventbrite and
This document discusses the training program at Starbucks. It notes that Starbucks places a high value on training, with new employees undergoing formal training classes in their first six weeks. The training involves a three phase socialization process of pre-arrival, encounter, and metamorphosis. The pre-arrival phase recognizes what employees bring with them, the encounter phase is when employees start comparing expectations to reality, and the metamorphosis phase is when employees master Starbucks' norms and values. The document believes Starbucks' amazing success is largely due to its extreme socialization process during training.
This document provides guidance on self-reflection and personal development in 4 parts:
1) Figuring out who you are through introspection and feedback from others
2) Developing interpersonal relationships by surrounding yourself with people who share your values and goals
3) Setting goals and finding motivation based on your needs, wants, and core values
4) Maintaining your progress through self-discipline, celebrating achievements, and adapting to challenges
The document emphasizes small, incremental steps towards improvement and recommends resources for additional guidance.
While there are some habits that we may desperately try to overcome- smoking, negativity, overspending and more-
other habits can produce a powerful and positive impact on our lives. Here's how...
Form Empowering Habits to Create The Life You DeserveDan Cheung
1) Forming new habits takes consistency - research shows it takes repeating a behavior 66 times consecutively to form a new habit.
2) Habits are more likely to form when behaviors are repeated in the same context or situation. Being in the same place and pairing a new behavior with an existing one can help cue the habit.
3) Consistency is key in the initial stages of forming a habit - skipping days early on makes it less likely the behavior will become automatic. The lesson encourages applying this research to develop empowering habits that create the life you desire.
Form Empowering Habits to Create The Life You DeserveDan Cheung
1) Forming new habits takes consistently repeating a behavior around 66 times. It is important to do the behavior in the same context and environment to help it become automatic.
2) Consistency is key - aim to repeat the behavior for 66 days in a row without skipping in order to successfully develop a new habit. Pairing a new behavior with an existing one can help with consistency.
3) Understanding how habits are formed can help in developing positive habits that create the life you desire and replacing negative habits that are holding you back.
Diploma i ecls_u_4.1_good manners & habitsRai University
This document discusses good habits and manners. It begins by defining habits as routine behaviors done regularly, and notes that habits can be good or bad. Good habits include things like maintaining a schedule, eating healthy, exercising, practicing gratitude, studying effectively, persevering, managing money wisely, striving for excellence, practicing good hygiene, telling the truth, reading regularly, being punctual, and respecting authority. It provides tips for developing good habits through repetition, preparing to-do lists, building habits into a routine, developing self-discipline, starting simple, and removing temptation. The document emphasizes the importance of good habits for character development and success.
NDU Anti-Smoking Contest | Don’T Be An Ash HoleNaja Faysal
This presentation is part of the anti-smoking contest NDU SAO launched. Being the Advertising Club president, Naja Faysal has lead this project and made the club win the 2nd position in the contest and rewarded on various occasions.
Howard Schultz created Starbucks in the 1980s to provide specialty coffee, customer service, and a "third place" for customers beyond home and work. By 2002, Starbucks had over 5,000 stores globally selling premium coffee beverages and catering to affluent customers. However, recent data shows declining customer satisfaction due to slow service times. Starbucks is considering investing $40 million to improve speed of service in 4,500 stores, but it is unclear if this will increase sales and profits or align with their growth strategy.
How to Run Your Own Cafe (or Guerrilla) StudyJianqi Xing
A cafe study (also called cafe testing or Guerilla usability testing) is an efficient way to run quick usability testing at a public location such as coffee shops or cafeterias. It is a useful tool for user experience designers to test features and get quick feedback without the need to set up a formal usability test, which can be time and resource consuming. In this presentation, I'll describe all aspects before, during, and after a specific cafe study I conducted at the University of Illinois Urbana-Champaign campus. You'll hear just enough about our project for context, then learn from why we decided to run this study, how the test was prepared, what happened on the testing day, and what I learned from this experience. I'll share the tools and templates I've used in this study, as well as tips for how to run a cafe study in your organization.
This document discusses how failing fast and often can help you succeed. It argues that small failures allow you to learn quickly and improve. The key is viewing failures as learning experiences rather than defeats. Small, incremental steps and experiments are recommended over big plans that may never materialize. Taking action, even if imperfectly, is important for learning and growth. Maintaining curiosity, trying new things, and getting feedback from diverse communities can help you discover unexpected opportunities.
This document summarizes a research project on Taiwanese coffee consumers and their perceptions of Starbucks. The researcher plans to conduct a questionnaire and survey of Starbucks customers in Taiwan to understand how culture influences their views on price, value and experience at Starbucks. Key findings and suggestions will then be presented to Starbucks to help them better understand and attract Taiwanese customers.
Game-Changing Audience Research TechniquesBlackbaud
This document discusses low-cost user research methods that non-profits can use to test their websites and improve outcomes. It promotes brief user tests at Starbucks to observe people completing tasks on a website. Card sorting is presented to understand how users organize information. Surveys are suggested to answer specific questions about current users, with tips on keeping them short and analyzing responses. The presentation aims to demonstrate user research can be done easily and cheaply.
The document summarizes the key principles behind Starbucks' success as outlined in the book "The Starbucks Experience" by Joseph Michelli. The 5 principles are: 1) Make It Your Own - Encouraging employees to engage fully using Starbucks' "Five Ways of Being"; 2) Everything Matters - Ensuring quality in all details of the customer experience; 3) Surprise and Delight - Providing occasional unexpected positive elements to customer interactions. The document provides examples and explanations of each principle in 1-3 sentences.
The document summarizes a student group's project to design a solution for purchasing coffee on the go. It outlines their research process, including identifying known and unknown information, conducting interviews and observations at coffee stations, analyzing findings to identify problems and needs, and developing concepts and a prototype for an improved sugar dispenser. The group found current sugar packets often spilled and made a mess. Their solution aims to allow adding sugar cleanly with one hand. The document reflects on lessons learned around assumptions and iterative research and design.
This presentation has slides that cover most of the topics from the Atomic Habits book by James Clear. This is a super long slide set with templates. I took a subset of these slides for the free one hour workshop I hosted in November 2022. I'm posting all the slides here in case there is anyone out there looking for a more comprehensive summary of the Atomic Habits book with the habit loop and tools, techniques, and templates for creating the habits you want and stopping the habits you no longer want.
This document compares search interest and sentiment for Starbucks and Coffee Bean in Singapore. It finds that Coffee Bean has higher regional interest in Singapore than Starbucks, and that searches for both coffee chains peak during Christmas and May. Sentiment for Starbucks is more positive at 22% passion compared to 16% for Coffee Bean. The document recommends that coffee chains focus on location, deals on social media, syncing online accounts with social platforms, and using photo-sharing to encourage user check-ins to associate their brands with cool places.
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
This document discusses introducing a "Starbucks Coffee Breaks" program through the Starbucks mobile app. The program would allow users to invite friends to meet up at Starbucks and receive increasing discounts on drinks as more friends join, up to 50% off for groups of 10 or more. It outlines how the app functionality would work to organize groups and view store stats. Estimates indicate the program could generate $177-422 million in additional US revenue in the first year by increasing customer traffic 5-10%, and up to $3 billion globally after 3 years with a 5-30% traffic increase. Potential risks and costs of $1.03 million are also discussed. Opportunities for future partnerships with Meetup, Eventbrite and
This document discusses the training program at Starbucks. It notes that Starbucks places a high value on training, with new employees undergoing formal training classes in their first six weeks. The training involves a three phase socialization process of pre-arrival, encounter, and metamorphosis. The pre-arrival phase recognizes what employees bring with them, the encounter phase is when employees start comparing expectations to reality, and the metamorphosis phase is when employees master Starbucks' norms and values. The document believes Starbucks' amazing success is largely due to its extreme socialization process during training.
This document provides guidance on self-reflection and personal development in 4 parts:
1) Figuring out who you are through introspection and feedback from others
2) Developing interpersonal relationships by surrounding yourself with people who share your values and goals
3) Setting goals and finding motivation based on your needs, wants, and core values
4) Maintaining your progress through self-discipline, celebrating achievements, and adapting to challenges
The document emphasizes small, incremental steps towards improvement and recommends resources for additional guidance.
While there are some habits that we may desperately try to overcome- smoking, negativity, overspending and more-
other habits can produce a powerful and positive impact on our lives. Here's how...
Form Empowering Habits to Create The Life You DeserveDan Cheung
1) Forming new habits takes consistency - research shows it takes repeating a behavior 66 times consecutively to form a new habit.
2) Habits are more likely to form when behaviors are repeated in the same context or situation. Being in the same place and pairing a new behavior with an existing one can help cue the habit.
3) Consistency is key in the initial stages of forming a habit - skipping days early on makes it less likely the behavior will become automatic. The lesson encourages applying this research to develop empowering habits that create the life you desire.
Form Empowering Habits to Create The Life You DeserveDan Cheung
1) Forming new habits takes consistently repeating a behavior around 66 times. It is important to do the behavior in the same context and environment to help it become automatic.
2) Consistency is key - aim to repeat the behavior for 66 days in a row without skipping in order to successfully develop a new habit. Pairing a new behavior with an existing one can help with consistency.
3) Understanding how habits are formed can help in developing positive habits that create the life you desire and replacing negative habits that are holding you back.
Diploma i ecls_u_4.1_good manners & habitsRai University
This document discusses good habits and manners. It begins by defining habits as routine behaviors done regularly, and notes that habits can be good or bad. Good habits include things like maintaining a schedule, eating healthy, exercising, practicing gratitude, studying effectively, persevering, managing money wisely, striving for excellence, practicing good hygiene, telling the truth, reading regularly, being punctual, and respecting authority. It provides tips for developing good habits through repetition, preparing to-do lists, building habits into a routine, developing self-discipline, starting simple, and removing temptation. The document emphasizes the importance of good habits for character development and success.
NDU Anti-Smoking Contest | Don’T Be An Ash HoleNaja Faysal
This presentation is part of the anti-smoking contest NDU SAO launched. Being the Advertising Club president, Naja Faysal has lead this project and made the club win the 2nd position in the contest and rewarded on various occasions.
Howard Schultz created Starbucks in the 1980s to provide specialty coffee, customer service, and a "third place" for customers beyond home and work. By 2002, Starbucks had over 5,000 stores globally selling premium coffee beverages and catering to affluent customers. However, recent data shows declining customer satisfaction due to slow service times. Starbucks is considering investing $40 million to improve speed of service in 4,500 stores, but it is unclear if this will increase sales and profits or align with their growth strategy.
How to Run Your Own Cafe (or Guerrilla) StudyJianqi Xing
A cafe study (also called cafe testing or Guerilla usability testing) is an efficient way to run quick usability testing at a public location such as coffee shops or cafeterias. It is a useful tool for user experience designers to test features and get quick feedback without the need to set up a formal usability test, which can be time and resource consuming. In this presentation, I'll describe all aspects before, during, and after a specific cafe study I conducted at the University of Illinois Urbana-Champaign campus. You'll hear just enough about our project for context, then learn from why we decided to run this study, how the test was prepared, what happened on the testing day, and what I learned from this experience. I'll share the tools and templates I've used in this study, as well as tips for how to run a cafe study in your organization.
This document discusses how failing fast and often can help you succeed. It argues that small failures allow you to learn quickly and improve. The key is viewing failures as learning experiences rather than defeats. Small, incremental steps and experiments are recommended over big plans that may never materialize. Taking action, even if imperfectly, is important for learning and growth. Maintaining curiosity, trying new things, and getting feedback from diverse communities can help you discover unexpected opportunities.
This document summarizes a research project on Taiwanese coffee consumers and their perceptions of Starbucks. The researcher plans to conduct a questionnaire and survey of Starbucks customers in Taiwan to understand how culture influences their views on price, value and experience at Starbucks. Key findings and suggestions will then be presented to Starbucks to help them better understand and attract Taiwanese customers.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
1. Proven Steps to a Starbucks Habit
Tanya Flores
habits.stanford.edu
2. STOPPING IN AT A STARBUCKS
“I’d rather go in late to work and be ye!ed
at by my boss, than miss my daily
Starbucks fix.”
- Google Starbuck’s Reviewer
What are the sequence of
behaviors that lead to the
habit of stopping in at a
Starbucks?
3. Step 1
Notice other friends are doing it
This helps drive your motivation to be socially accepted and as you notice more
friends do it, the simpler it is for you to join in on the social norm.
4. Step 2
Accompany a friend to the store
You continue to be motivated to be socially accepted and playing on your hope that
something good will happen by joining the Starbucks’ trend. You are highly able since
you will be “tagging along” and not needing to think through the decision.
5. Step 3
Stop at the Starbucks alone
You know the coffee is good, so you are motivated to stop in alone by thinking of the
pleasure you get from the warm coffee and the cozy, trendy atmosphere. The
pervasiveness of Starbucks’ locations may trigger your desire to stop in and the rapid
service makes it easy physically effortless and quick.
6. Step 4
Attend multiple locations
It takes little of your time. It requires no brain cycles. It is not a huge daily investment. It
has become your social norm. You are generally happy by stopping in and because
Starbucks are everywhere, you are signaled regularly.
7. Step 5
Plan other events at Starbucks
You are already motivated by the pleasure of the coffee, atmosphere and social
environment. You create new facilitators by planning other events (reading, homework,
meetings, etc) at the Starbucks.
8. Step 6
Try new products
This will continue to drive your motivation. Trying and enjoying new products will keep
you wanting and gaining pleasure from your visits.
9. Step 7
Become friends with the Baristas
You are motivated by social acceptance and friendships. Not wanting to alter the routine
of seeing your friends, you continue stopping in.
10. Mapping Starbucks’ habit behaviors to Fogg Behavior Model
Step 1: Notice other friends are doing it. BlueDot: familiar behavior one-time
Step 2: Accompany a friend to a store. GreenDot: new behavior one-time
Step 3: Stop at the Starbucks alone. GreenSpan: new behavior for a duration
Step 4: Attend multiple locations. GreenPath: new behavior from now on
Step 5: Plan other events at the Starbucks. BluePath: familiar behavior from now on
Step 6: Try new products. GreenPath: new behavior from now on
Step 7: Become friends with the Baristas. BluePath: familiar behavior from now on