Tangent Wine Presentation

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Tangent explores alternative white wines with a departure from the ordinary philosophy. Their primary challenges are raising product awareness, establishing a brand marketing plan, and improving distribution. They propose conducting a marketing survey to collect data on their target demographic and narrow their target market in order to mold their marketing plan around the results. This will help them build brand recognition and address weaknesses revealed in their SWOT analysis.

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Ancient alchemists spent centuries in search of a way to turn lead (the metal even Superman can't see through) into something a little more valuable. We marketers have always tried to do the same thing - transform thousands of possible buyers into qualified prospects whom we manage to convince to line our pockets with gold. Frankly, our track record’s better, especially if you follow these four simple steps. This presentation was given by Mac McIntosh, AcquireB2B's President, at NEDMA's 2014 Marketing Technology Summit.

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