The document discusses a marketing campaign to encourage repurchasing through discounts for new and existing customers. It outlines conducting a recognition test by interviewing respondents about ad recall to evaluate the campaign effectiveness. It also provides options for customers to purchase the product through the website, retail stores, or by building a walk-in location.
“Activity that provides special incentives to encourage immediate response from customers, distributors, and an organization’s sales force.”
“Developing a plan of action for communicating incentives to designated targets.”
Promotion strategy involves selecting the right combination of consumer promotions and trade promotions to achieve the marketing objectives.
Contact:
nomanaleemft@gmail.com
00923084089243
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
“Activity that provides special incentives to encourage immediate response from customers, distributors, and an organization’s sales force.”
“Developing a plan of action for communicating incentives to designated targets.”
Promotion strategy involves selecting the right combination of consumer promotions and trade promotions to achieve the marketing objectives.
Contact:
nomanaleemft@gmail.com
00923084089243
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Implementing trigger based marketing to drive customer loyalty & ROISTIMA
Implementing trigger based marketing to drive customer loyalty & ROI
Trigger-based marketing is een vorm van marketing die de belangrijkste gebeurtenissen in de klant zijn customer journey identificeert.
Wanneer zich een gebeurtenis (trigger) voordoet, wordt een specifieke marketing activiteit naar deze klant ontplooid.
Het is een extreem gerichte vorm van marketing die door zijn karakter zeer relevant is voor de ontvanger.
Ervaring leert dat deze vorm van (real-time) interactie response en roi aanzienlijk verbetert ten aanzien van one2many direct marketing technieken omdat de trigger geactiveerd wordt op een moment dat de consument actief bezig is in zijn beslissingsproces.
At GI Insight we work with our clients to improve return on investment through Database Marketing and Loyalty Programmes.
As experts in the field of database marketing, analysis, customer insight and loyalty programmes, GI Insight can help you unlock the power that your database holds, allowing you to;
Find new customers (acquisition)
Get existing customers to;
Spend more often
Spend more per transaction
Move to higher margin products
Reduce customer attrition (retention)
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
How to Conduct Comp Shop for Black FridayJoan Braatz
A merchant's guide to spending time in competitors to assess promotional strategies for Black Friday. Leverage consistent comp shop best practices to highlight disruptive signing, traffic driving discounts, and limited edition free standing product displays. Utilize all findings as foundational assortment planning for Black Friday next year.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
Implementing trigger based marketing to drive customer loyalty & ROISTIMA
Implementing trigger based marketing to drive customer loyalty & ROI
Trigger-based marketing is een vorm van marketing die de belangrijkste gebeurtenissen in de klant zijn customer journey identificeert.
Wanneer zich een gebeurtenis (trigger) voordoet, wordt een specifieke marketing activiteit naar deze klant ontplooid.
Het is een extreem gerichte vorm van marketing die door zijn karakter zeer relevant is voor de ontvanger.
Ervaring leert dat deze vorm van (real-time) interactie response en roi aanzienlijk verbetert ten aanzien van one2many direct marketing technieken omdat de trigger geactiveerd wordt op een moment dat de consument actief bezig is in zijn beslissingsproces.
At GI Insight we work with our clients to improve return on investment through Database Marketing and Loyalty Programmes.
As experts in the field of database marketing, analysis, customer insight and loyalty programmes, GI Insight can help you unlock the power that your database holds, allowing you to;
Find new customers (acquisition)
Get existing customers to;
Spend more often
Spend more per transaction
Move to higher margin products
Reduce customer attrition (retention)
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
How to Conduct Comp Shop for Black FridayJoan Braatz
A merchant's guide to spending time in competitors to assess promotional strategies for Black Friday. Leverage consistent comp shop best practices to highlight disruptive signing, traffic driving discounts, and limited edition free standing product displays. Utilize all findings as foundational assortment planning for Black Friday next year.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
Starting your first blog? Need some help? These top ten tips will get you started with creating your blog, generating subscribers, getting going on social media, becoming a member of the blogging community, and more.
7. How customers can buy the Tile
• Website/ Online purchase
• Retail stores
• Build walk in location
Editor's Notes
Welcome! My name is Holly Gauldin and today I will be presenting the promotional and distribution strategy for the third generation Tile.
Here is the advertisement that I will be referencing throughout this presentation.
We have stated that customers purchasing a Tile: Gen 3 before January 31, 2016 will receive 25% off of their next Tile purchase. This can be achieved by entering the promo code inside of the Tile packaging.
Why this promotion?
Discounts create a willingness of new customers to take a risk and try the new product. Customers are more likely to purchase items with price benefits because there becomes less of a “risk” involved; less opportunity loss and less monetary loss if they do not like the product. By making the discount apply only to the next purchase we are setting up a repeat purchase system. This promotion is an additional benefit to existing customers since they will be purchasing the Tile anyway they will too receive the discount; creating a win-win.
Where should this advertisement be placed?
The ideal magazine to place this advertisement would be in Travel Magazine. This reaches a large portion of the target market of young adults in their twenties to adults in retirement. Also, all of those who are consistent travelers are a major portion of the target market as well. The second option would be the IT Magazine. This is because out product is an up and rising new technology form. Becoming recognized in the IT industry could give us a completive edge.
What’s the damage to achieve this goal?
The cost of this promotion (after fees, wages, etc.) will be the discount percentage of 25% that we would have made without the promotion. We hope this cost will be outweighed by the number of new customers we will acquire. Another important, high cost would be the payment made to place the advertisement in the magazine. This magazine may be more costly than some, however, it is reaching our target market at its best.
How will we know if the advertisement works? We will be tracking and measuring the response rates!
The ideal plan is to conduct Recognition Tests This is the most widely used method for post testing print ads and is closely associated with Starch INRA Hooper’s through-the-book method. With this approach, a researcher interviews respondents at home or at work by first asking whether they have read a particular issue of a magazine. If so, she or he then goes through the issue to obtain information about whether the respondents have seen the ad, how much of it they have read, and how much they recall. The Starch method and the resulting Starch scores are used to track and evaluate complete campaigns. (Dhar, 2013, p.298).
Dhar, R. R. (2013). Marketing Management, VitalSource for Kaplan University, 4th Edition. [VitalSource Bookshelf Online]. Retrieved from https://kaplan.vitalsource.com/#/books/9781269309646/
Finally, after successfully sending out the ads and assessing the costs, customers want to buy the new Tile! How will customers purchase our product?
Currently, customers are only able to purchase our products online through our personal website. Although we have been successful thus far we should think about expanding our options. As of now, the Tile company can be looking into making arrangements with popular retail stores; such as Best Buy or Airport store locations. Since we are unable to open a store of our own, having someone else sell it for us for a price could be beneficial. In the long run, our company can open our own walk in store location and hopefully grow to no longer need the retail middle-man.