LinkedIn Presentation PMI 2018

1
ENERGIZE YOUR JOB SEARCH
USING THE LATEST LinkedIn UPDATES
Denis Curtin
2018
© Copyright 2018 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

2
Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
573 Million Members in 2018

3
THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: Ben Scholzen

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LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

6
Be Aware of the Background
White

7
Be Aware of the Background
Black

8
Wear Your Interview Outfit
Do

9
Wear Your Interview Outfit
Don’t

10
Do Not Use the Default Job Title

11
Use a Robust Headline

12
Don’t
Do
Choose a Background Image
Default

13
Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com

14
Create a Custom URL
Do

15
Create a Custom URL
Do

16
Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

18
Career Interests
Let Recruiters Know You Are Seeking New Opportunities

19
Career Interests
Do
Use Info from the Career Summary of your Resume or Elevator Speech or BothDo
Do
Do

20
Career Interests
Don’t

21
Career Interests
Stays
switched
on for 90
days

22
Summary Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story

23
Summary Section Don’t
No Summary

24
Summary Section Do
Do

25
Summary Section Do
Do
Changes
LinkedIn
Mobile
Version

26
Create a Specialties Section
Good
Better

27
Summary Section
Add Your Word Resume
Using www.SlideShare.net

28
Summary Section
Add Your Microsoft Word Resume
Using www.SlideShare.net
Edit Title

29
Google Keyword Search

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Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

31
Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

32
Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

33
Experience Section
Do

34
Experience Section
Do
Blank
Lines

35
Accomplishments Section
Do

36
Honors & Awards Section
Do

37
Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

38
Education Section
Do

39
Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

40
Skills Section
New Categories

41
Skills Section
New Categories

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Skills Section
Pin
Your
Top 3
Skills

43
Skills Section
Recruiters are Using Skills Filters

44
LinkedIn Groups

45
LinkedIn Groups
Join up to 100 Groups including:
819,126 Members
485,166 Members
Do
Do
Do
974,871 Members
853,676 Members
Try
1,111,649 MembersDo

46
LinkedIn Groups
Send A Personal Message After a
Posting
15 message monthly limit

47
LinkedIn Groups
Increase Your Personal Network
1. Left Click
2. Left Click

48
LinkedIn Groups
Increase Your Personal Network
New
Search
Drop
Downs

49
Public Profile
Do

50
Search for Jobs

51
Ask for a Referral
Don’t
Do

52
Ask for a Referral
Do

53
Ask for a Referral
Do

54
LinkedIn Profile Goals
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

55
LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

56
Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

57
Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (Using 3 Different Titles)
• Monster.com
• Indeed.com
• Other Job Boards

60
Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

LinkedIn Presentation PMI 2018

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