TAM AdEx Television Advertising Report 18 takes a look Index Growth in Ad Volumes in Q3 2020, comparing the numbers to that of Q2 2020. It lists the count of Categories, Advertisers and Brands across Sectors for both the quarters.
TAM AdEx-Television Advertising Report-IXSocial Samosa
TAM AdEx-Television Advertising Report-IX takes a look at the overall television advertising during Jun-Jul’20. It also takes a deep dive into news channels with a focus on Hindi News, Bengali News, Telugu News, Tamil News and Marathi News.
TAM AdEx-Television Advertising Report-16Social Samosa
TAM AdEx-Television Advertising Report-16 takes a look at the overall advertising snapshot across genres with data recorded between August and September (till September 26) 2020. It also highlights the advertising trends as seen in the top 2 genres (GEC and Movies) between June and September 2020.
TAM AdEx-Television Advertising Report XIIISocial Samosa
TAM AdEx-Television Advertising Report XIII analyses the overall television advertising in July-August 2020 and a comparison between ad insertions on TV and Digital advertising in the said period.
TAM AdEx-Television Advertising Report-15Social Samosa
TAM AdEx-Television Advertising Report-15 presents the advertising snapshot for August-September (till September 19) 2020. Two categories that the report focuses on are Celebrity Endorsements during July-August 2020 and Advertising Trends in Sports Genre for July-September 2020.
TAM AdEx-Advertising Report on Food & BeveragesSocial Samosa
TAM AdEx-Advertising Report on Food & Beverages lists the highlights of the F&B Sector on TV, Print, Radio and Digital for the April to August 2020 period. It focusses on the top categories and advertisers, along with TV channel genres, zone-wise advertising share of key categories and celebrity endorsements.
TAM AdEx-Television Advertising Report VIIISocial Samosa
TAM AdEx-Television Advertising Report VIII takes a deep dive into the details of GEC Channel Genre focusing on Hindi GEC, Tamil GEC, Malayalam GEC, Kannada GEC, Bengali GEC, Telugu GEC and Marathi GEC in regards to television advertising during Jun-Jul’20 (till July 25).
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Television Advertising Report-IXSocial Samosa
TAM AdEx-Television Advertising Report-IX takes a look at the overall television advertising during Jun-Jul’20. It also takes a deep dive into news channels with a focus on Hindi News, Bengali News, Telugu News, Tamil News and Marathi News.
TAM AdEx-Television Advertising Report-16Social Samosa
TAM AdEx-Television Advertising Report-16 takes a look at the overall advertising snapshot across genres with data recorded between August and September (till September 26) 2020. It also highlights the advertising trends as seen in the top 2 genres (GEC and Movies) between June and September 2020.
TAM AdEx-Television Advertising Report XIIISocial Samosa
TAM AdEx-Television Advertising Report XIII analyses the overall television advertising in July-August 2020 and a comparison between ad insertions on TV and Digital advertising in the said period.
TAM AdEx-Television Advertising Report-15Social Samosa
TAM AdEx-Television Advertising Report-15 presents the advertising snapshot for August-September (till September 19) 2020. Two categories that the report focuses on are Celebrity Endorsements during July-August 2020 and Advertising Trends in Sports Genre for July-September 2020.
TAM AdEx-Advertising Report on Food & BeveragesSocial Samosa
TAM AdEx-Advertising Report on Food & Beverages lists the highlights of the F&B Sector on TV, Print, Radio and Digital for the April to August 2020 period. It focusses on the top categories and advertisers, along with TV channel genres, zone-wise advertising share of key categories and celebrity endorsements.
TAM AdEx-Television Advertising Report VIIISocial Samosa
TAM AdEx-Television Advertising Report VIII takes a deep dive into the details of GEC Channel Genre focusing on Hindi GEC, Tamil GEC, Malayalam GEC, Kannada GEC, Bengali GEC, Telugu GEC and Marathi GEC in regards to television advertising during Jun-Jul’20 (till July 25).
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx-Television Advertising Report-14Social Samosa
TAM AdEx-Television Advertising Report-14 takes a look at the overall advertising on regional language channels and the top advertising trends on the top five regional language genres for July-September 2020 (till September 12).
TAM AdEx-Television Advertising Report-XIISocial Samosa
This document summarizes television advertising trends in India from July-August 2020 compared to the same period in 2019. Some key findings include:
- Advertising volumes on television grew 11% from July-August 2020 compared to the previous year.
- Over 20 new categories and 1,800 new advertisers appeared from July-August 2020.
- News and movies saw increases in share of advertising volumes while genres like GEC and music declined.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
Tam Ad Ex Cross Media Real Estate Report 2021Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Real Estate category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
DB Corp is a leading print media company in India with a presence in newspapers, radio, and digital media. It aims to grow its print revenues at a 9.2% CAGR through ad and circulation revenue increases. The company is also expanding its radio business, which has high margins, by acquiring more stations. Additionally, DB Corp sees significant potential in digital media and aims to grow those revenues over 80% annually to Rs. 116 crore by focusing on expanding its mobile and online user base. Overall, the company expects total revenues to grow 12% annually to Rs. 2,596 crore by 2017 as its business segments experience strong growth.
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
This report summarizes cheese advertising in Iran from 2012 to 2013 across TV, newspapers, and magazines. It finds that:
- TV accounted for over 90% of total advertising spending and frequency, with newspapers having no cheese advertising.
- Three brands - Brand A, B, and C - advertised on TV, with Brand A accounting for over 70% of ads. Most TV ads were for cheese generally rather than specific types.
- In magazines, the most spending went to Payam Salamat, Donyaye Ghaza, and Khanevadeh Sabz publications. Over 85% of magazine ad spending and frequency was for cheese overall versus pizza cheese.
- White cheese and processed cheese
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
TAM AdEx-Television Advertising Report-XSocial Samosa
TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.
TAM AdEx-Television Advertising Report-17Social Samosa
The document summarizes advertising trends across various TV genres from August to September 2020 in India. It finds that news and music genres saw the largest growth in average daily ad volumes during this period. Within news, Hindi and Bengali news channels led, while Hindi music channels dominated the music genre. It also notes significant increases during this period in new advertising categories and advertisers within both genres compared to the previous months. Top advertisers like Reckitt and Hindustan Unilever had a major presence across genres.
TAM AdEx Cross Media Report on Life Insurance Social Samosa
The TAM AdEx data on Life Insurance category for Q4’20 compared to Q3’20 includes ad volumes on TV, print and radio and digital, top 10 advertisers, exclusive brands, top TV channel genres and more.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx-Television Advertising Report-14Social Samosa
TAM AdEx-Television Advertising Report-14 takes a look at the overall advertising on regional language channels and the top advertising trends on the top five regional language genres for July-September 2020 (till September 12).
TAM AdEx-Television Advertising Report-XIISocial Samosa
This document summarizes television advertising trends in India from July-August 2020 compared to the same period in 2019. Some key findings include:
- Advertising volumes on television grew 11% from July-August 2020 compared to the previous year.
- Over 20 new categories and 1,800 new advertisers appeared from July-August 2020.
- News and movies saw increases in share of advertising volumes while genres like GEC and music declined.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
Tam Ad Ex Cross Media Real Estate Report 2021Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Real Estate category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
DB Corp is a leading print media company in India with a presence in newspapers, radio, and digital media. It aims to grow its print revenues at a 9.2% CAGR through ad and circulation revenue increases. The company is also expanding its radio business, which has high margins, by acquiring more stations. Additionally, DB Corp sees significant potential in digital media and aims to grow those revenues over 80% annually to Rs. 116 crore by focusing on expanding its mobile and online user base. Overall, the company expects total revenues to grow 12% annually to Rs. 2,596 crore by 2017 as its business segments experience strong growth.
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
This report summarizes cheese advertising in Iran from 2012 to 2013 across TV, newspapers, and magazines. It finds that:
- TV accounted for over 90% of total advertising spending and frequency, with newspapers having no cheese advertising.
- Three brands - Brand A, B, and C - advertised on TV, with Brand A accounting for over 70% of ads. Most TV ads were for cheese generally rather than specific types.
- In magazines, the most spending went to Payam Salamat, Donyaye Ghaza, and Khanevadeh Sabz publications. Over 85% of magazine ad spending and frequency was for cheese overall versus pizza cheese.
- White cheese and processed cheese
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
TAM AdEx-Television Advertising Report-XSocial Samosa
TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.
TAM AdEx-Television Advertising Report-17Social Samosa
The document summarizes advertising trends across various TV genres from August to September 2020 in India. It finds that news and music genres saw the largest growth in average daily ad volumes during this period. Within news, Hindi and Bengali news channels led, while Hindi music channels dominated the music genre. It also notes significant increases during this period in new advertising categories and advertisers within both genres compared to the previous months. Top advertisers like Reckitt and Hindustan Unilever had a major presence across genres.
TAM AdEx Cross Media Report on Life Insurance Social Samosa
The TAM AdEx data on Life Insurance category for Q4’20 compared to Q3’20 includes ad volumes on TV, print and radio and digital, top 10 advertisers, exclusive brands, top TV channel genres and more.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
TAM AdEx’s Cross Media Report on Cars CategorySocial Samosa
TAM AdEx’s Cross Media Report on Cars Category gives an overview of Ad Volumes on TV, Print, Radio and Digital for April-September 2020. It lists top advertisers for the time period, Top TV Channel Genres and Program Genres that are preferred by Cars Category and more.
TAM AdEx - Reviewing the GEC Genre in 2023.pdfSocial Samosa
The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023.
TAM AdEx report - Print Advertising 2023Social Samosa
As per TAM AdEx's report, the ad space demonstrated consistent growth, with a 4% increase in 2023 compared to 2019 and notable quarterly spikes of 7% in Q2 and 28% in Q4, surpassing the 2% rise observed in the detailed 2023-2022 comparison.
TAM AdEx-Mirroring Y 2020 for Print Advertising Social Samosa
TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
TAM AdEx - Reflections of Y 2023 for Advertising in Movies Genre.pdfSocial Samosa
In terms of the sectors, among the top 10, the BFSI sector was the sole newcomer in 2023 compared to 2022. HUL was the leading advertiser with 22% share of ad volumes in 2023 with Reckitt Benckiser (India) and P&G retaining their respective second and third spot.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
As per the TAM AdEx report in 2023, the Music Genre experienced a 46% increase in ad volumes per channel compared to 2019. Conversely, it saw a 3% growth compared to 2022.
Television advertising in the first half of 2023 as per TAM AdExSocial Samosa
This report summarizes television advertising trends for January to June 2023. Food and beverages was the top advertising sector, accounting for 23% of ad volumes. Toilet soaps was the leading product category. Hindustan Unilever and Reckitt Benckiser India were the top two advertisers. Harpic Power Plus 10x Max Clean from Reckitt Benckiser India was the most advertised brand. General entertainment channels had the largest share of advertising volumes, outpacing news channels. Overall television ad volumes grew slightly by 3% compared to the same period in 2021 and 2022.
TAM AdEx Television Advertising Report-23Social Samosa
During the festive period of August to December 2020:
1) Advertising volumes on television genres like GEC and Movies increased, with both genres seeing higher ad share during festive periods compared to non-festive periods.
2) For the GEC genre, average ad volumes per day grew 7% compared to the previous year. Hindustan Unilever remained the top advertiser.
3) For the Movies genre, average ad volumes per day increased 24% year-over-year. Toilet soaps remained the leading category.
Similar to TAM AdEx Television Advertising Report 18 (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
3. 4
5
Out of Top 5 growing categories, highest growth of 5 Times observed in Cars category during
Q3’20 compared to Q2’20
Source: AdEx India (A Division of TAM Media Research)
During Q3’20 (Jul-Sep’20), Ad Volumes on TV rose by 56% compared to Q’20 (Apr-Jun’20)
Highlights
1
2
3
No. of categories, advertisers & brands rose by 1%, 19% and 21% in Q3’20 over Q2’20
4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos category moved
from 6th Rank in Q2’20 to 3rd Rank in Q3’20
In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) & Movies
Genre (24%)
6 Advertising in News and GEC Genres rose by 42% & 63% during Q3’20 compared to Q2’20
4. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20) and Apr-Sep’20
Index Growth in Ad Volumes: Q3 (Jul-Sep’20) vs Q2 (Apr-Jun’20) and Monthly
Trend (Apr-Sep’20)
During Q3’20, Ad Volumes on TV rose by 56% compared to Q2’20
Ad Volumes increased by more than 2 Times in Sep’20 compared to Apr’20 which is highest between Apr-Sep, 2020
100
156
Q2 (Apr-Jun'20) Q3 (Jul-Sep'20)
Index:Q3(Apr-Jun’20)=100
Quarterly Trend
100
115
163
187
198
206
Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20
Index:Apr’20=100
Monthly Trend
5. Tally of Categories, Advertisers and Brands during Q3 and Q2 on TV
On TV, No. of categories, advertisers and brands increased by 1%, 19% and 21% respectively during Q3’20 compared to
Q2’20
393 396
Q2'20 Q3'20
Categories
3,102
3,701
Q2'20 Q3'20
Advertisers
4,652
5,630
Q2'20 Q3'20
Brands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
6. 1
2
3
4
5
Personal Care/Personal Hygiene 21%
Food & Beverages 18%
Services 13%
Personal Healthcare 8%
Hair Care 7%
Others (21) 32%
Leading Sectors and Categories in Q3 including rank shift compared to Q2
Personal Care/Personal Hygiene sector topped with 21% share of TV advertising in Q3’20 followed by F&B (18%)
4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos moved from 6th Rank in Q2 to 3rd Rank in Q3
Top 5 sectors and categories added 68% and 23% share of Ad Volumes respectively in Q3’20
Top 5 Sectors in Q3 : 20+
1
2
6
3
4
Toilet Soaps 7%
Ecom-Media/Entertainment/Social Media 5%
Shampoos 4%
Tooth Pastes 4%
Washing Powders/Liquids 3%
Next 45 52%
Top 5 Categories in Q3 : 390+ Q2 RankQ2 Rank
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
7. Hindustan Unilever 21%
Reckitt Benckiser India 11%
Procter & Gamble 2%
ITC 2%
Godrej Consumer Products 2%
Next 45 30%
Top 5 Advertisers in Q3 : 3700+
Leading Advertisers in Q3 including rank shift compared to Q2
HUL & Reckitt were Top 2 advertisers in Q3’20 with 21% & 11% share of Ad Volumes respectively
During Q3’20, the Top 5 advertisers added 39% share of TV Ad Volumes
Top 3 advertisers maintained their positions in Q3’20 compared to Q2’20
1
2
3
5
9
Q2 Rank
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
8. Facebook Inc.
Playgames 24x7
Whitehat Education Technology
Dixcy Textiles
Honda Cars India
Shaving System/Razor
Laptops/Notebooks
Drycells
Hair Dryers
Events-Retail
^ Present in Q3’20 but not in Q2’20
Top 5 New^ Categories: 35+ Top 5 New^ Advertisers : 2000+
New^ Categories, Advertisers and Brands during Q3 compared to Q2
Total 35+ new categories, 2000+ new advertisers and 3000+ new Brands emerged in Q3’20 compared to Q2’20
Shaving System/Razor, Facebook Inc. and Whatsapp were top new category, advertiser and brand during Q3’20
Whatsapp
Kia Sonet
Facebook.com
Glow & Lovely Advanced Multivitamin
Rummycircle.com
Top 5 New^ Brands : 3000+
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
9. Other Face Creams
Chewing Gum/Bubble Gum
Hair Conditioners
Condoms
Ecom-Payment Banks
L' Oreal India
Info Edge India
Glaxo Smithkline
People Interactive India
Attica Gold Company
^ Present on TV but not in Print and Radio
Exclusive^ Categories :20+ Exclusive^ Advertisers: 2100+
Excusive Categories and Advertisers on TV Compared to Print and Radio
during Q3
Total 20+ Exclusive Categories & 2100+ Exclusive Advertisers seen in Q3’20 on TV compared to Print and Radio
Other Face Creams and L' Oreal India were top exclusive category and advertiser on TV during Q3’20
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20)
10. Reckitt Benckiser India 2 Times
Hindustan Unilever 40%
Cadburys India 4 Times
Facebook Inc. New
Godrej Consumer Products 2 Times
Cars 5 Times
Shampoos 68%
Toilet Soaps 28%
Antiseptic Creams/Liquids 3 Times
Chocolates 3 Times
^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Q3’20 Minus Q2’20
Top Growing^ Categories and Advertisers in Q3 compared to Q2
Out of Top 5 growing categories, highest growth observed in Cars category viz, 5 times
Among the Top 5 growing advertisers, Cadburys India saw highest surge in Ad Volumes during Q3’20 compared to Q2’20
Top 5 Growing^ Categories Growth^
Top 5 Growing^ Advertisers Growth^
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
11. Index Growth on Top 5 Chanel Genres in Q3 over Q2 and their Share in Q3
and Q2
In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) and Movies Genre (24%)
Advertising in News and GEC Genres rose by 42% and 63% respectively during Q3’20 compared to Q2’20
34% 31%
25% 26%
24% 24%
7% 10%
3% 3%
Q2'20 Q3'20
News
GEC
Movies
Music
Kids
% Share for Top 5 Channel Genres
100
142
163 160
208
163
Q2'20 News GEC Movies Music Kids
*Index for all Genres during Q2’20 = 100 Period: Q3’20
Index Growth in Advertising during IPL 13 compared to 22 Days prior to IPL 13
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
12. Top 5 Excusive Advertisers on News and GEC Channels Genres during Q3
There were total 2000+ Exclusive Advertisers present in News genre and 300+ Advertisers in GEC genre during Q3’20
Rahul Foundation and My Vishwa Technologies were top exclusive advertiser on News & GEC genres respectively in Q3’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20)
My Vishwa Technologies
Saraswati Collage of Arts & Science
RVK Productions
Jainish Entertainment
Priyadarshini Mobiles
Rahul Foundation
Shree Cement
Butterfly Ayurveda
Nims University
Ganapati Herbal Care
Exclusive Advertisers – News Exclusive Advertisers – GEC
News: 2000+ Exclusive Advertisers GEC: 300+ Exclusive Advertisers
13. For any queries write to:Website Link: www.tamindia.com Vinita Shah vinita.shah@tamindia.com