Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Social Media Report - Biscuit Brands (India Region)Unmetric
A snapshot of the social media performance of top biscuit brands in India during the month of April 2016. Find campaign intel, community analysis, engagement and other metrics in this report.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Social Media Report - Biscuit Brands (India Region)Unmetric
A snapshot of the social media performance of top biscuit brands in India during the month of April 2016. Find campaign intel, community analysis, engagement and other metrics in this report.
The Top 10 Most Socially Marketable Tennis AthletesAdobe
Marketers considering sports-related endorsements could use the social clout of athletes as a key selection criteria for sponsorship opportunities, according to Adobe Digital Index (ADI), which just released its Wimbledon 2015 analysis.
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.
Glossophobia or speech anxiety is the fear of public speaking or of speaking in general. The word glossophobia comes from the Greek glossa, meaning tongue, and phobos, fear or dread. Many people only have this fear, while others may also have social phobia or social anxiety disorder.
The most anticipated Cricketing event kicked off yesterday with some hits and misses. Here is how the Social Media community reacted to the Mega Opening Ceremony.
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.comPresentationGFX
World Cup Cricket - 2015 - ICC - Australia & New Zealand Infographic by PresentationGFX.com. For more such infographics visit http://www.presentationgfx.com
Coaching Sprint Mechanics. What to look for. What to say. Mike Young
This is Dr. Mike Young's presentation from the 2014 Midwest Speed Summit. Dr. Young is the owner and Director of Performance at Athletic Lab sports performance training center and has coached multiple national champions in Track & Field along with working with some of the fastest athletes in soccer, football and baseball. This presentation focuses on applied sprinting mechanics and how coaches can best make technical changes. The presentation uses biomechanics and motor learning concepts and relates them to coaching the sprints.
When you think of visual marketing, what comes to your mind? More than likely, it’s the lively, dazzling images that stand out in your social feeds. They’re the ones that confine attention and compel action. Visual marketing is a powerful way to connect and interact with your audience, and it's becoming an extremely important way for brands to stand out from the clutter.
It’s proven that images are a powerful way to build your brand, but you’ve got to know the secrets of visual branding to make use of social media as a resource. But more importantly, learn how (and why) your audience interacts with it. MindShift Studios, our personalised visual content production house, has put together 5 steps to visually brand your business on social media and we do hope it helps you.
The age to create bespoke content for your brand is NOW!
#TajInAmritsar was launched through digital, creating a benchmark for other hotels to gauge the success of digital marketing in driving awareness and footfalls.
The digital strategy for the launch of Taj in Amritsar had MindShift Interactive conceptualise towards building a connect between the hotel and city. MindShift Interactive took the lead on the digital marketing strategy while MindShift Studios leveraged their expertise in creating personalised visual content, through photographs and a launch video.
We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media. The Launch Video communicated the connect between the city and the hotel, while the photographs captured the people, heritage and never-seen-before elements of the city. A media plan amplified our content as well as the various Sales Offer created to drive more traction.
The Overall Campaign Outreach was 1.4 Million, while the video garnered about +200,000 views. Instagram was the most powerful platform in terms of outreach and growth, while Facebook drove the maximum Offers, Enquiries and Reservations. Facebook also had an extremely high organic growth on Fan increment during the first week of the launch.
Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post. We have received 179 Reviews in less than 45 Days of the opening, with positive and neutral sentiments being the highest.
8 Steps for Athlete Transition to Life Beyond SportAnnette Lynch
Retired athletes face a challenge in transition and these 8 steps make it easier to keep achieving beyond the game. Active and retired athletes need to be prepared - it's more than just finding a new career. It's about dealing with change and a loss of identity. These 8 steps are based on the experience and studies of 2000 Olympian, Annette Lynch. After taking 6 years and 3 times to retire she discovered and developed these steps for success. These steps can be followed by anyone wanting to win in business and life.
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Top 10 Most Socially Marketable Tennis AthletesAdobe
Marketers considering sports-related endorsements could use the social clout of athletes as a key selection criteria for sponsorship opportunities, according to Adobe Digital Index (ADI), which just released its Wimbledon 2015 analysis.
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.
Glossophobia or speech anxiety is the fear of public speaking or of speaking in general. The word glossophobia comes from the Greek glossa, meaning tongue, and phobos, fear or dread. Many people only have this fear, while others may also have social phobia or social anxiety disorder.
The most anticipated Cricketing event kicked off yesterday with some hits and misses. Here is how the Social Media community reacted to the Mega Opening Ceremony.
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.comPresentationGFX
World Cup Cricket - 2015 - ICC - Australia & New Zealand Infographic by PresentationGFX.com. For more such infographics visit http://www.presentationgfx.com
Coaching Sprint Mechanics. What to look for. What to say. Mike Young
This is Dr. Mike Young's presentation from the 2014 Midwest Speed Summit. Dr. Young is the owner and Director of Performance at Athletic Lab sports performance training center and has coached multiple national champions in Track & Field along with working with some of the fastest athletes in soccer, football and baseball. This presentation focuses on applied sprinting mechanics and how coaches can best make technical changes. The presentation uses biomechanics and motor learning concepts and relates them to coaching the sprints.
When you think of visual marketing, what comes to your mind? More than likely, it’s the lively, dazzling images that stand out in your social feeds. They’re the ones that confine attention and compel action. Visual marketing is a powerful way to connect and interact with your audience, and it's becoming an extremely important way for brands to stand out from the clutter.
It’s proven that images are a powerful way to build your brand, but you’ve got to know the secrets of visual branding to make use of social media as a resource. But more importantly, learn how (and why) your audience interacts with it. MindShift Studios, our personalised visual content production house, has put together 5 steps to visually brand your business on social media and we do hope it helps you.
The age to create bespoke content for your brand is NOW!
#TajInAmritsar was launched through digital, creating a benchmark for other hotels to gauge the success of digital marketing in driving awareness and footfalls.
The digital strategy for the launch of Taj in Amritsar had MindShift Interactive conceptualise towards building a connect between the hotel and city. MindShift Interactive took the lead on the digital marketing strategy while MindShift Studios leveraged their expertise in creating personalised visual content, through photographs and a launch video.
We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media. The Launch Video communicated the connect between the city and the hotel, while the photographs captured the people, heritage and never-seen-before elements of the city. A media plan amplified our content as well as the various Sales Offer created to drive more traction.
The Overall Campaign Outreach was 1.4 Million, while the video garnered about +200,000 views. Instagram was the most powerful platform in terms of outreach and growth, while Facebook drove the maximum Offers, Enquiries and Reservations. Facebook also had an extremely high organic growth on Fan increment during the first week of the launch.
Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post. We have received 179 Reviews in less than 45 Days of the opening, with positive and neutral sentiments being the highest.
8 Steps for Athlete Transition to Life Beyond SportAnnette Lynch
Retired athletes face a challenge in transition and these 8 steps make it easier to keep achieving beyond the game. Active and retired athletes need to be prepared - it's more than just finding a new career. It's about dealing with change and a loss of identity. These 8 steps are based on the experience and studies of 2000 Olympian, Annette Lynch. After taking 6 years and 3 times to retire she discovered and developed these steps for success. These steps can be followed by anyone wanting to win in business and life.
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
How IPL6 Scored on Social Media with TwitterSimplify360
IPL6 has been a phenomenal success on social media with its integration strategy with Twitter enhancing the user engagement and delivering a social sporting experience to the viewers. The report looks into details of how Brands have leveraged the platforms to carry out their branding.
Social Media Report - Life Insurance (India) September - October 2016Unmetric
Find out how well Life Insurance companies performed on Social Media during the months of September and October 2016. Engagement, campaign Intel and more in this report.
Official report from hotstar about the 2018 vivo IPL.
About IPL:
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities or states in India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008. The IPL has an exclusive window in ICC Future Tours Programme.
The IPL is the most-attended cricket league in the world and in 2014 ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹475 billion (US$6.7 billion), according to Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.[9]
There have been twelve seasons of the IPL tournament. The current IPL title holders are the Mumbai Indians, who won the 2019 season. The venue for the 2020 season has been moved, due to the ongoing COVID-19 pandemic; games will now take place in the United Arab Emirates from 19 September through 10 November.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Social Media Report - Hospitals (India) July 1st - August 31st 2016Unmetric
Take a deep dive into the social media habits of Indian Hospitals on social media. See how well known hospitals like Apollo, MIOT and Fortis Healthcare are using content and campaigns across social channels.
Gross invested amount in Indian VC/PE space rebounded in April, with USD 1635m of capital commitment. This was more than the USD1.5B invested in April’15, and far more than the reported anount of USD 504m in Mar’16.
Total deals reported continued to show a falling trend, with 68 deals reported in April 16, as compared to 75 in Mar’16.
For ytd 2016 (Jan-Apr’16), cumulative investment is running 19% lower than ytd 2015. 34 deals did not disclose amount invested, hence reported amount is only for 34 transactions.
Sectoral allocation of investments is now clearly showing a sharply falling count in Internet related businesses. For Apr’16, deal count in Internet was only 17, as compared to 26 in Apr’15. Barely USD10m of investment amount was reported. This was partly depressed with 10 of the 17 transactions opting to not disclose, however, they were angel type transactions. Late stage transactions were conspicuously absent this month.
Blackstone Group made a big bet by acquiring listed IT company Mphasis in a transaction worth over USD830m. Blackstone will probably pony up more in an open offer. Canada’s Fairfax Corp continued to make big bets, putting down USD250m into chemical entity Sanmar Group.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Digital is the new Age of Marketing, and it is important to know precisely which keywords drives inquiry. In Most of the cases it is seen Phone leads have much better conversion rates! Associating your search with those keywords driving sales is crucial. Therefore Introduces a innovative method of tagging keywords to phone calls. Know more call 08045383838
Business today are serious about knowing the Reason For Existence. They are worried as half of the communication revenue is a waste and most importantly they do not know which half VLSCM: Ver
Prosumer: Derived from Two words Product + Consumer .
These are People who Speak about Products and business today should be aware of these people. They should be concerned when they communicate, as they can make or break Brands and hence Businesses.
VLSCM: Very Large Scale Communication Mapping
Brand today has become serious concern for business. And with fragmented communications channel it is becoming further difficult for Businesses to manage issues and have a reasonable Reason for Existence. Businesses need to know what consumers are thinking, how they behave, the Neurological study of how consumers behave is the mantra.
Consumers are incredibly powerful and their behavior has massive impact on just on businesses but on society as a whole. Consumers are drive by communication, communication drives perception, perception drives consumption and purchase. With no one to buy there is nothing to sale. Similarly when no one is listening there is no point shouting (Media communication, advertising, PR).
“Consumers are Commerce”, and most important link driving Business and Brands. Consumers constantly innovate and Businesses today are trying to guess and understand their taste. And to keep up the pace they are constantly launching new product, brands, but there is a problem… majority of them fail. They fail because the consumer dint want it or the market is missed or the time is miscalculated or the price is wrong.
VLSCM is a solution, a leverage point giving Businesses the Opportunity to understand and judge current consumer needs. Give them the understanding to strategies and plan, channelise revenue, and understand the Value Calculus. Find answers to the questions each businesses has today. Identify which part of the revenue system is actually working and which need attention.
VLSCM brings in concepts like Perturbation Theory, Sociogram, Placebo effects, Neural Programming, Sentiment analysis, Neural Semantic Indexing, Human indexing, Neuroeconomics, Empirical Index, Perception Canvas, Visualization Periodic Table, Constrain Index, Relative Path, Time to Live, etc. These outputs will be then used for Business Intelligence, Media Planning, Advertising, Branding, Competitive Intelligence, Risk Intelligence, Strategy and Planning, Integrated Media Communications, etc… It’s a concept built to understand how
Communications propagate.
What effect or impact do they carry on Brand and Businesses?
What are the channels they follow?
What values they create?
What resources they consume?
What activities are needed?
What types of partnerships or stakeholders are involved?
How does the revenue calculus functions? etc…
It is an attempt to understand how and to what level of integration exist between the Consumers, Business Fraternity and the Media. It’s time now and It’s no longer that Communications should be measured only in terms of CCM, SOV, EAV, etc… it’s time to redefine the status quo…
VLSCM: Very Large Scale Communication Mapping, is a serious attempt to answer all Businesses and Brands face today. It is an attempt to leverage Businesses with Opportunities… with Wisdom….
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Slide 1:
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Slide 2:
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3. 0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
MI DD CSK KKR RCB RR SRH KIX
Score Card : Alerts During IPL
MI DD CSK KKR RRRCB SRH KXI
13% 12% 12% 17% 11% 12% 9% 17%
Source: BuzzAnglesPeriod: 08th April to 6th May
4. Amity
University
46%
27%
5% 5% 5% 4% 3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge
Brand Score Card : Total Alerts
Pepsi Sony
Times
Internet Aircel Idea
Amity
University
ACC Royal
Challenge
46% 27% 5% 5% 5% 4% 3% 2%
Source: BuzzAnglesPeriod: 08th April to 6th May
6. The King Size Buzz
17%
83%
Brand IPL
Other Brands
IPL as a Brand stands out
distinctively with 17% share
The rest of 83% comprises of
185 Buzz Words
Source: BuzzAnglesPeriod: 08th April to 6th May
7. In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata Knight
Riders
Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Pepsi Glenn Maxwell
Apart from
Franchise
Brands ‘Pepsi
“& Glenn
Maxwell’
create a Buzz
Source: BuzzAnglesPeriod: 08th April to 6th May
12. Top 5 Buzz Trend - Source
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Cricket Country
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Indian Express
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. NDTV
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Gulfnews.com
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Zee News
Period: 08th April to 6th May Source: BuzzAngles
The IPL coverage from each
source seems to be decreasing
Gulf news.com gave a good
coverage at the start of IPL shows
a down trend as IPL progresses
14. 0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata Knight
Riders
Kings XI Punjab Mumbai
Indians
Delhi
Daredevils
Rajasthan
Royals
Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Being on top of the
performance score, CSK barely
manages to create a Buzz
Franchise Wise Count
Source: BuzzAnglesPeriod: 08th April to 6th May
15. 17%
13%
13%
13%
12%
12%
11%
9%
Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils
Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad
Weekly Franchise Buzz
Source: BuzzAnglesPeriod: 08th April to 6th May
0%
100
%
0%0%0%0%0%0% 19%
11%
10%
15%
13%
12%
10%
10%
17%
12%
14%
12%
12%
13%
13%
7%
16%
15%
14%
11%
12%
13%
10%
9%
Pre
IPL
Week
1
Week
3
Week
2
Mid
IPL
KKR consistently tops the Buzz amongst franchises
16. Week wise Buzz Trend - Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Kolkata Knight Riders
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kings XI Punjab
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. Mumbai Indians
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Delhi Daredevils
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Rajasthan Royals
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
6. Chennai Super Kings
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
7. Royal Challengers
Bangalore
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
8. Sunrisers Hyderabad
All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
18. Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times
Internet
Aircel Amity
University
Idea ACC Royal
Challenge
SpiceJet Etihad
Airways
Event Sponsor Brands
Other Brands
Period: 08th April to 6th May Source: BuzzAngles
The event sponsors distinctively
lead the top 10 Brand list
19. Top 5 Buzz Trend - Brands
0%
50%
100%
Pre IPL Week1 Week2 Week3
1. Pepsi
0%
50%
100%
Pre IPL Week1 Week2 Week3
2. Sony
0%
50%
100%
Pre IPL Week1 Week2 Week3
5. Amity University
Period: 08th April to 6th May Source: BuzzAngles
0%
50%
100%
Pre IPL Week1 Week2 Week3
3. Times Internet
Aircel and Amity
University are the only
two franchise sponsor
Brands that make to the
top 5 list
0%
50%
100%
Pre IPL Week1 Week2 Week3
4. Aircel
21. Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
Glenn
Maxwell
Kevin
Pietersen
MS Dhoni Rohit
Sharma
AB de
Villiers
Chris Gayle David Miller Gautam
Gambhir
Brendon
McCullum
Shane
Watson
Period: 08th April to 6th May Source: BuzzAngles
After consistently being in the
top 10 list of players, Glenn
Maxwell Tops the Player list
22. Top 5 Buzz Trend - Players
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Glenn Maxwell
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kevin Pietersen
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Rohit Sharma
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. AB de Villiers
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. MS Dhoni
All the top 5 players seem
to be loosing their
coverage share when
compared to their earlier
coverage
24. 0%
5%
10%
15%
20%
25%
30%
Preity Zinta Shahrukh
Khan
Gauri Khan Mukesh
Ambani
Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif Priyanka
Chopra
Celebrities
Period: 08th April to 6th May Source: BuzzAngles
Celebrities who are also
the franchise owners top
the list
25. Top 5 Buzz Trend - Celebrities
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
1. Preity Zinta
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
2. Shahrukh Khan
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
4. Mukesh Ambani
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
5. Juhi Chawla
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
3. Gauri Khan
While Preity Zinta has had
received the most consistent
coverage, SRK and wife Gauri
Khan follow the leader list.
Mukesh Ambani makes it to the
top 5 Celebrity list
26. Weekly Top Buzzes
Source: BuzzAngles
Source
Franchise
Print Publication Sports Personality
Brand
Pre
IPL
Overall Week
1
Pepsi
Pepsi
Pepsi
Week
3
Week
2
Pre
IPL
Overall Week
1
Non
Shahrukh
Khan
Week
3
Week
2
Celebrity
Pre
IPL
Overall Week
1
KIX
KKR
KKR
Week
3
Week
2
Pre
IPL
Overall Week
1
Week
3
Week
2
Pre
IPL
Overall Week
1
Kevin
Pietersen
Week
3
Week
2
Pre
IPL
Overall Week
1
Cricket
Country
Week
3
Week
2
Preity
Zinta
Gauri
Khan
Preity
Zinta
Pepsi Pepsi KKRKKR
Period: 08th April to 6th May
The
Hindu
The
Hindu
The
Hindu The
Hindu
The
Hindu
Glenn
Maxwell
Glenn
Maxwell
MS
Dhoni
Mohit
Sharma
Cricket
Country Cricket
Country
Cricket
Country
Cricket
Country
28. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.
29. BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space
To know about BuzzAngle Platform Click Here
30. Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com
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32. About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
33. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
34. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com
35. Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com
38. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
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report or its contents.