We were also able to collect some interesting insights from our participants. Sudeepta and his team summarized the finding in the presentation below. In a nutshell: 1. social media is still second to job boards in the Philippines, but not for much longer 2. some companies are already spending thousands of dollars in recruitment advertising on Facebook 3. others are lagging behind, usually held back by corporate policies... Time to lobby harder!

1. LET THE TALENT TALK
Insights from Event Participants
Event: Recruiting Hacks / Social Media Recruitment
September 27th, 2016
Data collected by: Sudeepta Parasar, Talkpush
Sample: 30 participants including HR professionals working for Axa, Citi,
Arvato, Stefanini, 24[7], C3, Bank of the Philippine Islands, WNS
© Talkpush – Proprietary and confidential

2. Ranking the Most Important Recruitment Channels:
#1 Employee Referrals, #2 Job Boards, #3 Social Media
Job Fairs
Company Career Site
Recruitment Vendors
Social Media
Job Boards
Employee ReferralsRANK #1
RANK #2
RANK #3
RANK #4
RANK #5
RANK #6
Average Ranking = 1.7
Average Ranking = 2.0
Average Ranking = 2.3
Average Ranking = 3.4
Average Ranking = 3.6
Average Ranking = 3.8
THE LOWER THE BETTER
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7

3. Which Social Media Platforms do you use? Which Job Boards do you use for Recruiting?
Twitter
Instagram
Forums
Others
LinkedIn
Facebook Average Ranking = 1.7
Average Ranking = 2.2
Average Ranking = 3.3
Average Ranking = 4.5
Average Ranking = 4.0
Average Ranking = 4.1
Monster
JobsDB
Indeed
Others
Jobstreet Average Ranking = 1.4
Average Ranking = 2.7
Average Ranking = 2.9
Average Ranking = 3.2
Average Ranking = 3.9
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Facebook = most popular Social Media platform
Jobstreet = most popular job board

4. 55%
59%
66%
Referrals & Shares
of openings via
Facebook
Run Targeted Ad
Campaigns
Post Job Openings
on your Facebook
Page
41% 41%
34%
24%
Speed up
recruitment for
open positions
Building a
Brand Image to
influence
potential
candidates
Build a Cost
Effective
Channel to
Recruit higher
volumes
Identify &
Expand your
talent pool
How do you use Social Media for Recruiting? Why do you use Social Media for Recruiting?
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Social media is actively being used as a direct sourcing channel

5. More on
Facebook,
31%
More on
Jobstreet,
66%
Do you spend more on Jobstreet or
Facebook for sourcing?
Did your spending mix change from 2015?
26%
37% 37%
Spend Increased
for Jobstreet
Remained the
same
Spend Increased
for Facebook
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Companies are still spending more on Jobstreet than on Facebook
but budgets are shifting in favour of the social media

6. Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Big spenders:
40% of the respondents are
already spending over
USD $1,500 per month on
social media advertising
Experimenting:
Most Companies still
tentative on social media
efforts (USD 100 to 300)
Monthly Recruitment marketing
spend on Social media
Many Recruiters are facing certain internal barriers
slowing them down on social media hiring:
“…Organizational policies doesn't allow use
of Facebook to recruit (Only used for
advertising & branding)…”
“…Users tend to not read instructions…”
“…Limited access due to Information
security restriction…”
“…Struggle to get people and employees to
like the page…”
While some companies already spend thousands of dollars every
month on social media hiring, others still face internal barriers

7. CONTACT
YOUTUBE.COM/C/TALKPUSH
TWITTER/TALKPUSH
HONG KONG: +852 9188 7562
PHILIPPINES: +63 917 507 5734
UNITED KINGDOM: +44 7751 860193
UNITED STATES +1 (415) 871 0731
HELLO@TALKPUSH.COM
1202-03, NAM WO HONG BUILDING,
148 WING LOK STREET,
SHEUNG WAN, HONG KONG
LINKEDIN.COM/COMPANY/TALKPUSH