This document summarizes Bryan Starbuck's talk about transitioning from a large company to a startup. It discusses common roles at startups with 3-6 employees, including developers, designers, marketing, and possibly a program manager. Developers are encouraged to choose technology stacks like .NET, iOS, or Android to specialize in. Salaries at startups are typically lower but stock options provide the opportunity to share in the company's growth. The document emphasizes gaining experience through networking, continually learning new skills, and only joining startups pursuing large markets over $300 million.
Being a great engineer is about more than the code you write - working to your strengths and learning from other specialists in your team is what can make you truly shine.
What are you worth?! Product, Marketing & UX compensationJesse Gant
What will get you top dollar? What do hiring and HR managers look at? Education, skill-set, title or past companies? This attempts to breakdown actual titles, salaries, bonus structures, stock options, etc. from entry level positions all the way up to VP and Chief roles. It also includes additional skills that are attractive in today’s market and how to get them!
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
People expect to access and use the products that they love everywhere that they go. With an ever-increasing number of different smartphones, tablets, computers, wearables, and televisions that allow us to view websites, this makes our jobs as interactive designers even more challenging. Are you helping them focus on what they really need to get done, on the devices where they need that functionality the most?
In this workshop from HOW Design Live 2016, which was led by David Sherwin and Drew Bridewell with about 250 people, we shared techniques to help teams:
● Prioritize what product features will have the most value for your users across smartphone, tablet, desktop, TV, wearables, and other devices—so you’re investing your time and energy into the right features in the right places
● Validate your product assumptions and hypotheses through paper and digital prototypes, so you can start building those features intelligently
● Plan the implementation of your product features for development in a modular, componentized manner that makes them easier to test and scale
Along with workshop activities rooted in the above techniques, we shared how we used similar approaches in a redesign of the learning experience of Lynda.com as a responsive web product.
Prototyping Interaction with Video ScenariosDavid Sherwin
Aaron Rincover and I presented this workshop at Seattle Make-a-Thon on November 6, 2010, sponsored by IxDA Seattle, AIGA Seattle, and Interact.
When designing interactions that transcend singular devices and form the basis of device ecosystems, wireframes just don’t cut it. Much of the interactions you’re looking to define and refine are evoked through motion, sound, haptics, and other variables that can’t be easily documented without "dancing about architecture." In these situations, it’s often most effective to create video scenarios that describe how an interaction would happen out in the real world. These scenarios are useful not only for explaining ideas to your clients—they’re an effective way of capturing prototypes to see if they make sense and feel real.
Over the course of this workshop, we explored the various flavors of video scenario that you can create, depending on the design problems you’re seeking to solve. Then we’ll spent the balance of our time working in small teams to create a short interaction vignette about gestural input to activate a teleportation device.
Being a great engineer is about more than the code you write - working to your strengths and learning from other specialists in your team is what can make you truly shine.
What are you worth?! Product, Marketing & UX compensationJesse Gant
What will get you top dollar? What do hiring and HR managers look at? Education, skill-set, title or past companies? This attempts to breakdown actual titles, salaries, bonus structures, stock options, etc. from entry level positions all the way up to VP and Chief roles. It also includes additional skills that are attractive in today’s market and how to get them!
You’ve Only Got Two Eyeballs: Designing Products for the Responsive WebDavid Sherwin
People expect to access and use the products that they love everywhere that they go. With an ever-increasing number of different smartphones, tablets, computers, wearables, and televisions that allow us to view websites, this makes our jobs as interactive designers even more challenging. Are you helping them focus on what they really need to get done, on the devices where they need that functionality the most?
In this workshop from HOW Design Live 2016, which was led by David Sherwin and Drew Bridewell with about 250 people, we shared techniques to help teams:
● Prioritize what product features will have the most value for your users across smartphone, tablet, desktop, TV, wearables, and other devices—so you’re investing your time and energy into the right features in the right places
● Validate your product assumptions and hypotheses through paper and digital prototypes, so you can start building those features intelligently
● Plan the implementation of your product features for development in a modular, componentized manner that makes them easier to test and scale
Along with workshop activities rooted in the above techniques, we shared how we used similar approaches in a redesign of the learning experience of Lynda.com as a responsive web product.
Prototyping Interaction with Video ScenariosDavid Sherwin
Aaron Rincover and I presented this workshop at Seattle Make-a-Thon on November 6, 2010, sponsored by IxDA Seattle, AIGA Seattle, and Interact.
When designing interactions that transcend singular devices and form the basis of device ecosystems, wireframes just don’t cut it. Much of the interactions you’re looking to define and refine are evoked through motion, sound, haptics, and other variables that can’t be easily documented without "dancing about architecture." In these situations, it’s often most effective to create video scenarios that describe how an interaction would happen out in the real world. These scenarios are useful not only for explaining ideas to your clients—they’re an effective way of capturing prototypes to see if they make sense and feel real.
Over the course of this workshop, we explored the various flavors of video scenario that you can create, depending on the design problems you’re seeking to solve. Then we’ll spent the balance of our time working in small teams to create a short interaction vignette about gestural input to activate a teleportation device.
1 Pixel to the Left: Why Visual Design Details MatterEmily Rawitsch
Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience.
So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Palestra "The importance of planning in CMS Projects" ministrada pela Just Digital na Drupal Picchu 2014, evento latino realizado em Cusco no Perú, para a comunidade de desenvolvedores Drupal. A palestra foi ministrada pelo João Paulo Seregatte da Just no lugar do Rafael Cichini.
Palestra "The importance of planning in CMS Projects" ministrada pela Just Digital na Drupal Picchu 2014, evento latino realizado em Cusco no Perú, para a comunidade de desenvolvedores Drupal. A palestra foi ministrada pelo João Paulo Seregatte da Just no lugar do Rafael Cichini.
Palestra ministrada em 01/2014 na cidade de Cusco no Perú, na Drupal Picchu 2014, pelo gerente de tecnologia da Just Digital, João Paulo Seregatte que substituiu o Rafael Cichini, que não pode comparecer no dia da palestra.
A palestra abordou a importância do planejamento em projetos de CMS (Content Management System / Gestão de Conteúdo).
Vídeo da palestra disponível em https://youtu.be/KBCxgsC258E
Gamification: How to create a true distinctive employee experience!Gerrit Brouwer (格里特)
The Keynote dives into to the very important principles of gamification and how gamification can boost the experiences of employees in the offshore industry and beyond. A case study of EVault is included, displaying the magic of interactive onboarding, offline learning (!) and the fact that fun will deliver great business results.
Nailing Distributed Development With Effective Collaboration - Matt RyallAtlassian
Distributed teams put additional strains on what is fundamentally a communication and collaboration challenge in building software. Matt Ryall, senior development manager for Confluence, shares his experience on how Atlassian and several of our clients are using collaboration tools like Confluence and HipChat to help overcome geographic boundaries, and ship great software on time.
eSoftHead is the Vietnam Software Outsourcing Company, which locates in Ho Chi Minh city. eSoftHead focuses in delivering web, mobile and desktop application for enterprises, small companies and personal uses.
eSoftHead expertises vary from Java, PHP, RoR and Mobile (iOS, Android). We did hundreds of projects includes CMSes, CRMs, Real time conference tools, marketing social data or VOIP solutions.
eSoftHead offers a very competitive rate to make it the right choice versus cost and quality we are able to offer to your business. If you have any inquiry, please send an email to business@esofthead.com
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Lessons Learned: Creating Software as a Service from ScratchSVPMA
Starting from Scratch? Lessons Learned From Trying to Create Software as a Service at SAP by Mike Tschudy at SVPMA Monthly Event February 2012
Go to link below for notes from this event http://svpma.org/2012/02/february-2012-event/
How do you take an idea from that eureka moment to a fully working product and scalable web business? This talk from our Lightbulb to Launch event in London covers a bit about the work we do, how we help startups get started and design great products faster. Discover tips and techniques from lean startup, lean UX, behaviour engineering and branding.
1 Pixel to the Left: Why Visual Design Details MatterEmily Rawitsch
Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience.
So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Palestra "The importance of planning in CMS Projects" ministrada pela Just Digital na Drupal Picchu 2014, evento latino realizado em Cusco no Perú, para a comunidade de desenvolvedores Drupal. A palestra foi ministrada pelo João Paulo Seregatte da Just no lugar do Rafael Cichini.
Palestra "The importance of planning in CMS Projects" ministrada pela Just Digital na Drupal Picchu 2014, evento latino realizado em Cusco no Perú, para a comunidade de desenvolvedores Drupal. A palestra foi ministrada pelo João Paulo Seregatte da Just no lugar do Rafael Cichini.
Palestra ministrada em 01/2014 na cidade de Cusco no Perú, na Drupal Picchu 2014, pelo gerente de tecnologia da Just Digital, João Paulo Seregatte que substituiu o Rafael Cichini, que não pode comparecer no dia da palestra.
A palestra abordou a importância do planejamento em projetos de CMS (Content Management System / Gestão de Conteúdo).
Vídeo da palestra disponível em https://youtu.be/KBCxgsC258E
Gamification: How to create a true distinctive employee experience!Gerrit Brouwer (格里特)
The Keynote dives into to the very important principles of gamification and how gamification can boost the experiences of employees in the offshore industry and beyond. A case study of EVault is included, displaying the magic of interactive onboarding, offline learning (!) and the fact that fun will deliver great business results.
Nailing Distributed Development With Effective Collaboration - Matt RyallAtlassian
Distributed teams put additional strains on what is fundamentally a communication and collaboration challenge in building software. Matt Ryall, senior development manager for Confluence, shares his experience on how Atlassian and several of our clients are using collaboration tools like Confluence and HipChat to help overcome geographic boundaries, and ship great software on time.
eSoftHead is the Vietnam Software Outsourcing Company, which locates in Ho Chi Minh city. eSoftHead focuses in delivering web, mobile and desktop application for enterprises, small companies and personal uses.
eSoftHead expertises vary from Java, PHP, RoR and Mobile (iOS, Android). We did hundreds of projects includes CMSes, CRMs, Real time conference tools, marketing social data or VOIP solutions.
eSoftHead offers a very competitive rate to make it the right choice versus cost and quality we are able to offer to your business. If you have any inquiry, please send an email to business@esofthead.com
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Lessons Learned: Creating Software as a Service from ScratchSVPMA
Starting from Scratch? Lessons Learned From Trying to Create Software as a Service at SAP by Mike Tschudy at SVPMA Monthly Event February 2012
Go to link below for notes from this event http://svpma.org/2012/02/february-2012-event/
How do you take an idea from that eureka moment to a fully working product and scalable web business? This talk from our Lightbulb to Launch event in London covers a bit about the work we do, how we help startups get started and design great products faster. Discover tips and techniques from lean startup, lean UX, behaviour engineering and branding.
Similar to Become a Startup Employee from a Big Company (20)
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
This shows how SPARKON is the ideal one-stop product for young people (high school, middle school and college). Young people DISCOVER THEIR FUTURE and then BUILD IT. SPARKON contains the ideal tools for this part of young people's life.
Marketing and Sales strategies for StartupsBryan Starbuck
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The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
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Gopinath Rebala
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- How to remove silos in DevSecOps
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- How to streamline operations with automated policy checks on container images
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My slides at Nordic Testing Days 6.6.2024
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Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Become a Startup Employee from a Big Company
1. TALK: !
Becoming a STARTUP EMPLOYEE!
!
Transitioning from BigCo!
Speaker!
Bryan Starbuck! Bryan <at> Empower.me!
CEO & Co-Founder – Empower.me! http://www.Empower.me!
- Former CEO of TalentSpring (Acquired 2010)!
We are an online learning and rewards system gives teens
- Former Engineering Manager!
opportunities to earn extra spending money from parents for
Linked-In: Linkedin.com/in/bryanstarbuck! doing regular chores and accomplishing learning goal.!
!
Video on: http://youtu.be/ixP6omLDV_c!
2. Visualize a Common “Early Stage” Startup!
This visualizes the common roles in an early stage startup.!
3 Person Startup! 4 Person Startup!
1 CEO!
1 CEO! 2 Developers (Maybe one is a designer)!
2 Developers (Maybe one is a designer)!
1 Designer or another developer!
!
!
Contactors: Graphic Design, Accounting, Legal!
Contactors: Accounting, Legal!
5 Person Startup! 6 Person Startup!
1 CEO! 1 CEO!
2 Developers (Maybe one is a designer)! 3 Developers (Maybe one is a designer)!
1 Designer or another developer! 1 Designer or sales or biz dev!
1 Marketing person! 1 Marketing person!
Normally few or no “Program Managers”. !
Slide 2! Confidential 2012!
4. Developers!
! Make a huge decision for your career:!
! .NET vs Open Stack!
! Envision the stack you want to be using in 8 years from now. Invest towards
that stack!
! Open Stack is still important for .NET developers!
! The “WebApp” may be .NET, but it will often be surrounded by open stack
components!
! Example: WordPress for blog, Drupal for marketing site, GIT for revision control,
SOLR for full text search on the site, vTiger for CRM internally, AWS,
MemCache, jQuery for UI, etc.!
! The learning involved is significant – but great for your career and the success of
your company!
! I’d recommend focusing your career to focus on a WebApp language and mobile
language.!
! Ruby on Rails & iPhone, or .NET and Android, or Python!
! You can probably hop from company to company based on the language they
use, for the first several years!
Slide 4! Confidential 2012!
5. iOS or Android Developers!
! Breaking into a startup job may be harder than you imagine!
! There currently is a huge demand for iOS and Android Developers!
! A great strategy is to learn iOS OR Android!
! This gives you a big advantage to get into a company!
! Don’t learn both iOS AND Android in the beginning. It is better to be great at one
plus one WebApp language (Ruby, Python, Node, etc.)!
! The company will want an iOS developer who also knows their WebApp
language. The iOS developer will end up coding on the WebApp (which includes
the backend) in order to deliver data to the iOS app!
Slide 5! Confidential 2012!
6. .NET vs other WebApp Languages!
! .NET/C# can be a fine language to plan your career around for the WebApp
Language!
! The below stats are in the Bay Area startups (Y-Combinator specifically)!
! Seattle .NET/C# Startups are more common than in the Bay Area!
Slide 6! Confidential 2012!
7. Program Managers!
~= “Product Manager” in Startups!
Slide 7! Confidential 2012!
8. Program Manager vs “Product Manger”!
! They are not exactly the same thing!
! At Microsoft, a “Product Manager” is in marketing. These kinds of marketing positions
are called “Product Marketing” outside of Microsoft!
! Startups often reach 15+ employees before they hire a product manager!
! Seattle has some companies that clone Microsoft. They have Microsoft style program
managers: Expedia, Zillow, Redfin, etc.!
Microsoft Product Manager!
Program Manager! ! Work heavily with the sales team!
Common! ! Be on sales calls!
! Product Specs!
! Create slide decks for sales teams!
! Cross product-line
! Work on closing big sales!
coordination! ! Often UX designing!
! Big company coordination! ! Work with engineers!
! Need to diagnose problems on
why sales are not closing!
! Can hire entry level positions! ! Manage up to management team!
! Work more heavily with marketing teams!
! Think strategically!
! Often create Product Marketing
deliverables!
! Often hire very few per company
and only VERY SENIOR people!
Slide 8! Confidential 2012!
9. Transitioning for Program Managers!
! Considering adjusting to one of these focused areas can open up many more
opportunities!
! For example: UX Designers are exceptionally hard to find. They can be a great way
to get into startups!
Product Managers!
Often at B2B Startups!
UX Designer!
and Graphic Design could be
out-sourced off-shore!
Microsoft!
Program Manager!
“Hustler”!
Early stage person for business tasks, which often includes
getting sales or biz dev deals closed!
Online Marketing!
This is a very specific part of marketing that
is critical for growing B2C startups!
Slide 9! Confidential 2012!
11. Software Test Engineers!
! Medium sized companies can hire people for a testing department. Very rare in less
than 10 person companies!
! Testing is far more automated. Startups have to automate. !
! Open source testing automation tools are amazing!
! Selenium, Jmeter, Waitr, Load UI, Cucumber, Concordion, Fitnesse, Sahi, Cruise
Control, Hudson, etc.!
! Big startups or medium sized companies often can hire Software Test Engineers!
! New Open Stack development frameworks build the tests next to the product code. !
! So often product software engineers write tests!
! Otherwise the test engineer is often writing test code in the same product source
tree!
! Software Test Engineers may also want to look at these professions when increasing
the range of opportunities:!
! “DevOps” (cross between coding and SysAdmin), Technical Online Marketing!
Slide 11! Confidential 2012!
12. DevOps: Development Operations!
! This is a new position!
! It is becoming popular because of cloud computing!
! Cloud computing means most IT jobs are going away in a company to support
the product!
! Companies now want a “DevOps” person instead of an IT person. !
!
! IT people spent too much time managing hardware. Hardware is now in the cloud!
! DevOps need to be:!
! Handling all code issues between the product and the Cloud platform!
! The software engineers want to offload the work!
! They don’t want an IT person. They want the DevOps person who can code!
Slide 12! Confidential 2012!
13. B2C Online Marketing!
! Online marketing is a hard to find skill!
! It is also VERY technical and can be a place to thrive for technical people!
! It is not like old-school “Mad men” marketing!
Traditional Marketing! B2C Online Marketing!
! SEO algorithms!
! Arbitrage PPC keyword buys!
! Science of measuring conversion rate & metrics!
! Creative ads for TV!
! Work towards 100% measurable!
! Can’t measure ROI!
! Buying 100,000 keywords and optimize with
! Try creative ideas. Results often unknown and not tools and automation scripts!
fully measured!
! Viral marketing equation!
Slide 13! Confidential 2012!
14. Getting a
Startup Job!
Slide 14! Confidential 2012!
15. Getting a Startup Job!
! Do you want an “Early Stage” startup (near founding stage) or a stable mature
startup?!
! This is an important decision!
!
! For All Startups:!
! Apply to company job openings!
! Enter resume into Monster and CareerBuilder!
! Make a great Linked-In profile!
! Network at Seattle networking events: http://bit.ly/KlBsvR!
! For Early Stage Startups:!
! Go to FounderDating.com and similar match-up services!
! Network at Seattle Networking events!
Slide 15! Confidential 2012!
16. Salary!
! VC funded companies and profitable companies tend to give “Market Rate” salaries!
! Market Rate is for startup companies, it doesn’t mean it matches BigCo salaries!
! You need to find value in the stock !
! VC funded software engineers are often $80k to $120k, and sometimes $140k!
! Early Stage:!
! Lower salary than VC funded companies!
! You need to find value in the stock!
! Software Engineer salaries stay high for startups because they are critical and rare!
! All other job titles have more pressure for lower salaries!
Slide 16! Confidential 2012!
17. Microsoft level 68 Salaries!
! Microsoft offers incredible salaries for level ~68!
! These salaries are unique and almost never occur outside of Microsoft!
! Staying at Microsoft and often be
the best solution!
! Startups (Early-stage or late stage)
almost never can match the salary!
Slide 17! Confidential 2012!
18. Don’t ask for 150% of the company in Stock!
The following scenario happens with some BigCo employees:!
“My salary at BigCo is $190k per year. At a $80k salary
for 3 years, I need it made up in stock.!
!
That is $110k per year.”!
“The company at the very early days is
valued at $500k”!
“That means you own 66% of the company”. And
I’m going to hire 3 people like you.!
“I need to guarantee I make money, even given the
company is sold only for $10 million. I need to make sure I
get my cash back from my reduction in BigCo salary”!
“I need to ensure that, even with only a 5%
chance the company is acquired.!
“Given that we need to raise capital ($1.5m at $2.5m pre
and then $5m at 7m pre), means you own 240% of the
company’s non-investor shares”. And I need to hire 3
people like you!
Slide 18! Confidential 2012!
19. Stock Ownership!
! Focus on only joining a startup that can reach $300 million in revenue or higher!
! This is why Google, Microsoft, Facebook, eBay and other employees are well off!
! Here is a SECRET:!
! Startup employees make less ON AVERAGE than BigCo employees who are
great savers and 401k investors!
! Startup founders make less ON AVERAGE than BigCo employees who are great
savers and 401k investors!
! You MUST join a startup for the love of the freedom to create companies from
the ground up. And for removing the friction that comes in big companies.!
! Join for the LOVE of the work. And only join startups that can reach a HUGE market
size!
! Do the stock calculations because your business model can reach $300 million in
revenue. Don’t join startups that aren’t going after a $300 million+ market opportunity.!
Slide 19! Confidential 2012!
20. Questions on Stock Options!
! How many TOTAL outstanding shares are there?!
! If they won’t answer this, then worry.!
! I think there are integrity problems if they won’t answer. !
! It often means they hire people who don’t understand. Your ownership is then
approaching 0%.!
! If people VEST, do they keep their shares when they leave the company!
! Almost always yes (if I pay off the strike price)!
! A few companies take them back!
Slide 20! Confidential 2012!
21. The Startup Mentality!
The mentality at a startup is radically different than BigCo:!
BigCo! Startup!
Strengths and Focus:! Strengths and Focus:!
! Organizing big groups – for an advantage! ! Very focused -- Solve one problem very well!
! People specialize by job title! ! Very little overhead & politics!
! Huge support staff (finance, HR, admins, etc.)! ! Employees have to span several job titles!
! Have profitable existing products to fund new products! ! Little to no support!
! Time deadlines are artificial! ! Deadlines and results are do-or-die!
! Failure results in a “re-org”! ! Raising capital is needed!
! Career holdback is politics and visibility! ! Long-hours, incredible dedication, risk taking and no
bureaucracy are a weapon against BigCo competitors!
! Successfully growing revenue equals survival!
Slide 21! Confidential 2012!
22. Next Steps (1 of 2)!
! Get involved in the Seattle Startup Community:!
! Network Events: http://bit.ly/KlBsvR!
! Tip: Attend each event once. Then you will meet people across Seattle!
! The Eastside Incubator is great: Eastsideincubator.com (Across from MSFT
main campus)!
! Attend at least 60% of events in SEATTLE instead of the Eastside!
! Too many people on the Eastside never plug into the main seattle startup
community!
! Join Bryan Starbuck’s mailing list for “Learning and transitioning between
Microsoft & Startups”: http://bit.ly/Nwm9RR!
! Join STS mailing list: http://bit.ly/Mqf7Mc!
Slide 22! Confidential 2012!
23. Next Steps (2 of 2)!
! Always be Learning:!
! Also focus on making sure to learn the best cutting edge techniques from Silicon
Valley. Blogs are great for this.!
! Hacker News is a MUST READ every day: http://news.ycombinator.com/!
! Build a great list of blogs for learning!
! The Founders Institute is a great organization in Seattle. There is no reason NOT to
join, if you are creating your own company!
Slide 23! Confidential 2012!
25. More talks on MSFTees to Startups!
Other available talks online:!
Deciding on the
Creating your own Startup! Development Stack!
Video: http://bit.ly/KMFX3v! Video: http://bit.ly/LVY1E8!
Slidedeck: http://slidesha.re/NtqZza! Slidedeck: http://slidesha.re/HbyLaK!
Slide 25! Confidential 2012!
26. Next Steps for Learning (1 of 3)!
People often ask how to learn more. Here is the best way:!
ABSOLUTE Must Read! Strategic Thinking or Execution!
Venture Deals On Amazon! Innovator’s Dilemma On Amazon!
By: Brad Feld! By: Clayton Christensen!
! !
! Crossing the Chasm On Amazon!
Art of the Start On Amazon! By: Geoffrey Moore!
By: Guy Kawasaki! !
! Blue Ocean Strategy On Amazon!
! By: W. Kim!
! !
The Lean Startup On Amazon! !
By: Eric Ries! Good to Great On Amazon!
! By: Jim Collins!
!
Maverick On Amazon!
Other! By: Ricardo Semier!
!
!
The Ten-Day MBA On Amazon! The Four Steps to the Epiphany On Amazon!
By: Steven Silbiger! By: Steven Blank!
! !
Founders at Work On Amazon! Inspiring Excellence On Amazon!
By: Jessica Livingston! By: Michael Schutzler!
!
!
!
ABSOLUTE Must Read!
Slide 26! Confidential 2012!
27. Next Steps for Learning (2 of 3)!
People often ask how to learn more. Here is the best way:!
Marketing! Other!
The 22 Immutable Laws of Branding On Amazon! Founders at Work On Amazon!
By: Al Ries! By: Jessica Livingston!
! !
! !
Full Frontal PR On Amazon!
Startup Weekend On Amazon!
By: Richard Laermer!
By: Marc Nager!
!
! !
Positioning: The Battle for your Mind On Amazon! Don’t Make Me Think On Amazon!
By: Jack Trout! By: Steve Krug!
! !
The Strategy and Tactics of Pricing On Amazon! !
By: John Hogan!
!
!
Purple Cow On Amazon!
By: Seth Godin!
!
!
ABSOLUTE Must Read!
Slide 27! Confidential 2012!
28. More Learning (3 of 3)!
! (My) Bryan Starbuck’s Blog on Company Building:!
! http://bit.ly/StarbuckBlog!
! Dave McClure – Marketing Model for Startups: !
! http://500hats.typepad.com/500blogs/2007/06/internet-market.html!
! http://vimeo.com/26277733!
! http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version!
! http://www.slideshare.net/dmc500hats/startup-metrics-101-367863!
! More from Dave McClure:!
! http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup!
! http://www.slideshare.net/dmc500hats/do-marketing-its-not-evil!
! Presenting to Investors:!
! http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon!
! Strategic economics of SaaS https://salesforce.adobeconnect.com/_a13852757/buildingasuccessfulsaasco/!
! Startup Marketing: http://howtolaunchastartup.com/2011/06/20/21-must-read-resources-for-start-up-marketing/!
! 57 Things I’ve Learned Founding 3 Tech Startups:
http://betashop.com/post/1417413108/57-things-ive-learned-founding-3-tech-companies!
ABSOLUTE Must Read!
Slide 28! Confidential 2012!
29. THE END!
Thanks for Listening!
Slide 29! Confidential 2012!