This document discusses the importance of talent brand and having a strong employer brand. It states that 69% of job seekers would not take a job with a company that has a bad reputation. It then provides statistics that show companies with a strong talent brand have 3x more job applicants, a 56% higher acceptance rate from candidates, and a 20% higher hiring rate. It also states these companies hire stronger candidates with more recommendations and that talent brand improves employee retention rates by 28%. The document advocates that talent brand impacts a company's ability to attract and hire great talent. It provides perspectives from talent brand leaders in India on focusing on personal, team, and company brand to clearly communicate your value proposition to prospective employees.

1. WHAT IS YOUR BRAND KNOWN FOR?
Did you know that 69% of job seekers would not take a job with a company
with a bad reputation, even if they were unemployed?*
A STRONG TALENT BRAND SPEEDS UP TIME TO HIRE
Companies with a strong Talent
Brand have 3.0x more applicants
per job post on LinkedIn
These same brand-leaders also
have a 56% higher inMail
acceptance rate from handpicked
candidates
They also have a 20% increase in rate of hire
… AND ALSO IMPROVE QUALITY OF HIRE, DELIVERING BETTER
CANDIDATES
Companies with a strong Talent
Brand hire stronger candidates
with 32% more recommendations
than peers
3 in 4 global TA leaders believe
Talent Brand has significant
impact on their ability to hire
great talent
… AND FINALLY, IT ALSO IMPROVES EMPLOYEE RETENTION
Companies with strong Talent Brands have 28% lower turnover
rates than peers with weaker employer brands
TALENT BRAND:
WHY DOES IT MATTER?
*From Glassdoor’s “50 HR & Recruiting Stats That Make You Think”, 2015

2. LINKEDIN CAREERS PAGES:
WHAT’S THE RETURN ON INVESTMENT?
AWARENESS:
BEING TOP OF MIND WITH CANDIDATES
5
On average, LinkedIn
members view 5 LinkedIn
Careers Pages when they
consider their next job
opportunity
1
1 in 4 viewers become
Followers, who choose to
receive updates on your
Company updates & job
opportunities
4IN
ENGAGEMENT:
ENABLING CANDIDATES TO EVALUATE OPPORTUNITIES
2.4x 17% 60%
Your Career Page viewers are
2.4x more likely to accept your
recruiters’ outreach via inMails
On average, candidates are
17% more likely to view Jobs
when viewing your Careers
Page
On average, candidates are
60% more likely to apply to Jobs
when viewing your Careers
Page
ACTION:
INFLUENCING HIRES & CANDIDATES
24% 24% of hires were already followers prior to being hired*
14% Clients investing in LinkedIn Careers Pages experience an average 14%
increase in inPact (LinkedIn return-on-investment), compared to clients without
a Careers Page
* based off a campaign length of 3-4 months

3. LEARN WITH LINKEDIN
TOP TALENT BRANDERS: INDIA
Kanwal Kaul
Senior Director –
Global Head of Talent Acquisition
Tata Communications
"Your network is your net-worth! Always focus on growing network exponentially
and remember to keep it purposefully relevant. Focus on Personal Brand, then
Functional/Team Brand, then Company Brand and you will have a Brand eco
system created for all internal and external customer to clearly know the “value
proposition” which impacts them in a way you want them to know.”
Reena Rajan
Manager - Employee Engagement
Britannia Industries Limited
“Focus on how you want to be perceived by your prospective employees.
It provides an excellent lens through which the world at large can view what
happens inside the company. It helps break myths that are otherwise created about
the culture of the company. People want to understand what the company is doing
to impact the community at large & how you are contributing to it's progress - they
want to believe in the company's work or products and be associated to a company
with a heart.”
Yogi Sriram
Senior Vice President &
Head of Human Resources
Larsen & Toubro Limited
“It's important to tell the full story of your employer value proposition,
culture and values in a thorough, authentic way. We want to reach passive
talent, so we focus on enthusing them through multiple touchpoints: Jobs,
Career Pages, Updates & leveraging our employees profiles for brand
ambassadorship! We seek to create holistic connectivity to our target
talent, and we reach them across multiple channels & platforms.”