Industry’s first Wi-Fi services strategy and solutions to help carriers capitalize on managed service market. New “Smart Wi-Fi” 802.11a/b/g/n products for home, hotspot and enterprise markets

1. Taking Wi-Fi Where
It’s Never Gone Before

2. 2
Business “Smart Wi-Fi” systems
for providers and enterprises
Formed June 2004 (as Video54), Sunnyvale, CA
Capitalization/Size $42 million (privately held), 100+ employees
Flagship Products MediaFlex (In-home triple play distribution)
MetroFlex (Metro CPE)
ZoneFlex (Enterprise smart wireless LANs)
Shipments Over 1 million units in two years
Investors Sequoia and other VCs, Motorola, T-Online,
Telus & Mitsui
Customers
Business Update

3. 3
 New Wi-Fi innovation that:
 Extends Wi-Fi range/coverage (2-4x)
 Picks best path for each client
 Improves signal reliability
 Increases effective throughput
 Avoids interference automatically
 Reduces packet loss
 Exploits technical advances in
smart antenna arrays and quality
of service
 System-based solution
Interference
What’s Smart Wi-Fi?

4. 4
Unmatched Performance and Coverage
Ruckus Smart Wi-Fi 802.11g AP Top-Tier Enterprise 802.11g AP
Upper
Floor
Lower
Floor
12
5 ft
12
5 ft
5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor
AP AP
AP
upstairs
AP
upstairs
Source: Ruckus Carrier Customer Test Location: Commercial high rise in Canada
12
5 ft
12
5 ft
200 ft200 ft
200 ft 200 ft

5. 5
Announcement Details
 Industry’s first Wi-Fi services strategy and solutions to
help carriers capitalize on managed service market
 New “Smart Wi-Fi” 802.11a/b/g/n products for home,
hotspot and enterprise markets
 MediaFlex 7811
 802.11n system for in-home HD IPTV and triple play service distribution
 MediaFlex 2835
 802.11g system that enables managed “homespots”
 ZoneFlex 7942
 802.11n system for high-capacity, multimedia hotspot/enterprise deployments
 Comprehensive remote Wi-Fi management
 FlexMaster
 Remote management and configuration for all Smart Wi-Fi devices and system

6. 6
The Bar Has Been Raised for Wi-Fi
But Wi-Fi must fundamentally
change to provide
 Wire-class reliability
 Ubiquitous coverage
 Consistent performance
 Secure mobility
 Flicker-free multimedia
 Simple set up and deployment
(source: InStat)
Mobile Wi-Fi
Device Shipments
’07: 70 million
’09: 170 million
At Home, At Work and Everywhere Else

7. 7
Carriers Pushing Wi-Fi Forward

8. 8
Wi-Fi a Key Part of Carriers’ Strategy
Managed
Business WLAN
Services
High-capacity
multimedia
hotspots
Hotspots
at home
(“homespots”)
Whole-home
HD IPTV
and triple play
distribution
Global
Management
and
Control

9. 9
ENTERPRISE
But Wi-Fi Wasn’t Made for Carriers
 Inadequate range/coverage
 Interference
 Unreliable performance
 Poor wireless video and voice quality
 Isn’t highly leveraged
 Wiring and other site constraints
 High density, dynamic environment
 Costly to deliver 2 nines or better
 Wasn’t designed for multimedia apps
 Limited footprint
HOTSPOTHOME
 High capex and opex, margins pressure
 SLAs against unstable, dynamic medium
 Scarce RF expertise
 Subpar voice and video performance

10. 10
HOTSPOTENTERPRISEHOME
Now It Is! Smart Wi-Fi Helping Carriers
 Deliver cost effective, ubiquitous, reliable coverage
 Enable new media apps, eg: digital signage, ad insertion
 Increase usage with differentiated services
 Enforce centralized policies and control
 Secure hotspot network and users
 Deliver whole-home video, voice and data
 Reduce IPTV installation cost and delays
 Extend mobile IP services into the home, eg: FMC
 Enable indoor broadband wireless access
 Extend hotspot footprint (home-spot)
 Offer managed WLAN service to SMBs
 Improve margins with dramatically lower capex & opex
 Increase availability without escalating cost/complexity
 Enable new media apps, eg: surveillance, video, etc.

11. 11
The Unfulfilled Promise of 802.11nThePromise
The Reality
10 20 40 100
54
300+
mbps
mbps
Spatial multiplexing and channel bonding
and frame aggregation enable hug
potential gains in physical data rate
Current products
don’t make optimal use
of fundamental 802.11n
techniques such as
channel bonding,
frame aggregation
or spatial multiplexing

12. 12
Keeping the Promise with Smart Wi-Fi
10 20 40 100
54
300+
mbps
mbps
…thereby increasing
effective throughput,
range and reliability
ThePromise
The Reality
Smart Wi-Fi increases the
probability that 802.11n
techniques are used in a given
environment…

13. 13
Next Gen Triple Play Over 802.11n
 Rapid deployment of quad-play services
 Flicker-free distribution of concurrent
high definition MPEG-2 IPTV streams
Introducing the MediaFlex 7811
Provider
NetworkMediaFlex
7811
Router
VoFi
HD IPTV
Data
First,
purpose-built
802.11n
Wi-Fi system
for HD IPTV
and triple play
services
HD
IPTV

14. 14
Hotspots Everywhere
 First 802.11n Smart Wi-Fi
solution for hotspots and enterprises
 Higher-capacity multimedia Wi-Fi services
 Best Wi-Fi range/coverage with patented
smart antenna array
 Highest performance and client density
 Standalone AP or multi-AP with
ZoneDirector controller
 AP meshing for hard-to-wire locations
 Manageable via TR-069 or SNMP
 Video grade throughput: 80 mbps
 Data grade throughput: 200+ mbps
MDU/MTU
HOME
ENTERPRISE
SMB
PUBLIC
VENUES
RETAIL
HOSPITALITY
INTERNET /
CARRIER
NETWORK
Taking Them to the Next Level with ZoneFlex™ 7942 802.11n
• Larger client density, increased use
• Business use of hotspots grew 68% in 1H’07
(Source: iPass)
• Demanding new multimedia applications
• Improved coverage

15. 15
Hotspots at Home
 Exploit unused local loop capacity
 Increase provider footprint
 Extends/offloads cellular
networks
 Better service coverage
and performance
 Simplify service configuration
using dedicated provider SSID
 Rate limits and policies per
SSID ensure user fairness/SLAs
 Complete visibility into
and remote control over
in-home Ruckus devices
Introducing the MediaFlex 2835
Provider
Hotspot
SSID
Provider
IPTV
SSID Home
User
SSID
Internet
NOC
2835
FlexMaster
Provider
Network
IPTV Content
Carrier Services

16. 16
Managed WLAN Services for Enterprises
 Wi-Fi dual mode voice
 Security surveillance
 Digital signage
 Remote training
 Multimedia delivery
 Ubiquitous WLAN coverage
ZoneFlex Smart WLANs Sold by Operators Opens Door to New Services

17. 17
Harnessing the Power of Wi-Fi
Introducing FlexMaster™
 Simplifies management
of Wi-Fi networks
 Accelerates introduction of
new services and firmware
 Maximizes ROI by
minimizing operational
expenditures
The First Complete Management Platform
for Enabling Wi-Fi Services

18. 18
FlexMaster Highlights
 Effortless everything
 Auto device discovery (TR-069 based)
 Bulk configuration with template
 Google mapping of managed devices
 Automatic firmware distribution
 Anywhere management that scales
 Secured and remote from any browser
 Access from private/public networks
 Multi-level access privileges
 Supports hundreds of thousands of devices
 Real time information and configuration
 Network, Wi-Fi and event statistics
 Continuous performance, fault, & audit
 Canned reports and comprehensive graphing
Internet or
Private IP
Network
Ruckus APs
automatically
“phone home” to
FlexMaster to
obtain configuration
Hotel
HotelHotel

19. 19
Public/Private
IP Network
FlexMaster in Action
Home
Office
Hotel
NETWORK
OPERATIONS
CENTER
 Global view of all Ruckus
systems and devices
 Group, view and manage
devices by customer,
region, model, serial
number
 Bulk configure groups of
devices
 Drill down to a specific
device to configure, reset,
upgrade, troubleshoot or
monitor
 See device configuration
 Re-configure, reboot
device
 View SSID info such as
associated stations
 See events for device

20. 20
Pricing and Availability
PRODUCT LIST PRICE AVAILABILITY
MediaFlex 7811 (802.11n home) $TBA Q2, 08
MediaFlex 2835 (802.11g home) $259 Now
ZoneFlex 2942 (802.11g hotspot/ent) $349 Now
ZoneFlex 7942 (802.11n hotspot/ent) $799 Now
ZoneDirector (Smart Wi-Fi controller) Starts at $1200 Now
FlexMaster (Global management system) Starts at $5000 Now