1) New internet technologies provide new platforms for sharing audio-visual archives online, with over 750 million internet users and 724 million mobile phone users in China. 2) Short videos in particular have become an important new media format due to the large user base and their ability to disseminate information in fragmented ways aligned with user habits. 3) Digitization, networking, and intellectualization of management have created the foundation for better application of audio-visual archives, including a media asset system cataloging over 4 million pieces of content and knowledge databases.

1. New Modes of the Application & Sharing
on the Audio-Visual Archives
in the Internet Era
1

2. New Internet technology, new platform for Audio-Visual archives
Background
2

3.  Internet users: 751 millions
Mobile phone Network users: 724 millions
Percentage of Mobile phone Network users: 96.3%
 Overall application
news│social events│games│ online education│opera│song
│ taxis booking│shopping│money management │takeout
services | cycling |payment| offline payment by phone
Background
New platform for Audio-Visual archives
ew media, important platform for information & cultural communication
3

4.  Chinese Netnews users: 625 million
mobile phone Netnews users
 Top three: WeChat, QQ space, micro-blog
 Online video users: 565 million
Mobile video users: 525 million
Background
New platform for Audio-Visual archives
ew media, important platform for information & cultural communication
4

5.  Development factors for short video
▲ huge user base
▲ good users' experiences
▲ according with the users’ fragmented reading habits
▲ compensating for the deficiency of texts and pictures in the
dissemination of information.
Background
Short video , important form of new media content
New platform for Audio-Visual archives
5

6.  Short video content segments
the niche group of users
accurate personalized recommendations
Background
Short video , important form of new media content
New platform for Audio-Visual archives
6
Funny
Entertainment
Politics
Pets
Fashion
Life
Food
Fitness
Music
Cars
Travels
Others

7.  Short video industry ecology
content integration, distribution, user service, payment modes
Background
Short video , important form of new media content
New platform for Audio-Visual archives
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users
Supervision
department

8. Digitization, networking & intellectualization management,
foundation for audiovisual archives
Basis for
application
8

9. □ SAVA’s collection and preservation covers a large number
of audio-visual documents produced in the past 30 years
□ 130 thousand hours Shanghai video material since 1898
□ 1 million 350 thousand discs of broadcasting programs
□ 570 thousand hours of digital broadcasting materials
Basis for
application
digitization, networking & intellectualization management is improving
Foundation for Audio-Visual archives
9

10.  Digitization
The entities have been digitized, transferred ， catalogued
(since 2016)
Data media asset system(2006)
News-production media asset system(2007)
Entertainment-production media asset system(2011)
Financial production media asset system(2012)
Sports-production media asset system(2013)
Broadcasting media asset system(2017)
Archived media asset system(2017)
Intelligent cataloging -- subtitles and speech recognition(2017)
Basis for
application
digitization, networking & intellectualization management is improving
Foundation for Audio-Visual archives
10

11.  Networking
▲ Media Asset Encyclopedia website--"One-stop" searching,
browsing and downloading of 4 million pieces of audio-
visual content
▲ Interconnection between the media asset system and its own
Nonlinear Edit system
▲ Interconnection between all the media asset system and
Nonlinear Edit system
Basis for
application
digitization, networking & intellectualization management is improving
Foundation for Audio-Visual archives
11

12.  Intellectualization
▲ establish simple vocabulary entry system by collecting the
hot spot news automatically and finding the resources from
Baidu to make the knowledge map
▲ vocabulary entry size: 25 thousand and 8 hundred
▲ establish the theme databases for Media Asset Encyclopedia
Basis for
application
digitization, networking & intellectualization management is improving
Foundation for Audio-Visual archives
12

13.  From audiovisual archives to short videos
------first attempts of making "traditional" culture
present in the "new media"
▲ short video series of opera: “On Opera”
▲ short video series of opera: “Artists' Youth Years”
Basis for
application
Short video makes the cultural vitality of historical AV archives
glow
Foundation for Audio-Visual archives
13

14.  From audiovisual archives to short videos
——promote the Chinese traditional culture
▲ Kunqu short video: “Kunqu Opera Image”
▲ Folk music short video: "Smart and Elegant"
Basis for
application
Short video makes the cultural vitality of historical AV archives
glow
Foundation for Audio-Visual archives
14

15. Cooperation with theatrical troupes based on the application of AV
archives
Sharing and
cooperation
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16.  Six business cooperation for audiovisual archives
▲ Copyright authorization and sharing
▲ Videotape preservation
▲ Management and guidance services
▲ Making new media content & public welfare exhibitions
▲ Copyright management development
▲ Copyright protection
▲ Specific matters shall be agreed upon separately.
Sharing &
cooperation
The plan of sharing with the main parts of the cultural and art
performances
Cooperation with theatrical troupes
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17.  Two cooperative stages
▲ First stage: share, preserve, guide the audiovisual
archives; provide digital management; jointly discuss
and make the short video; carry forward the cultural
broadcasting activities for communities and schools
▲ Second stage: establish the audiovisual archives of art
troupes in the cloud platform; provide media asset
management and service
Sharing &
cooperation
The plan of sharing with the main parts of the cultural and art
performances
Cooperation with theatrical troupes
17

18.  Start with the cooperation in the development of the
short video
▲ produce the short video named “The Oriental Rhyme ” with
Shanghai Suzhou Pingtan Troupe
 Common goal
▲ spread and carry forward the beauty of the Chinese opera
Sharing &
cooperation
The plan of sharing with the main parts of the cultural and art
performances
Cooperation with theatrical troupes
18

19. Sharing &
cooperation
ltural sharing service platform , supply chain of cultural products
Content production
Service platform
Business users Terminal user
Cooperation with theatrical troupes
Info. delivery
Storage
Edit
Repair
Transcode
Encrypt
Transfer
Translation
Project & plan
......
Art troupes
Animation Co.
Musical Co.
Film & TV Co.
Game Co.
Broadcast Co.
Publish Co.
Edit Co.
Public
Individual……
Cinema
Performing Co.
Video website
Game website
Radio & TV
School
Library
Supermarket
Railway
......
Stage
Screen
Computer
TV
Mobile phone
Other equipment
......
Manage & monitor
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20. Conclusion
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21. THANK YOU