This document discusses natural capital, which refers to natural assets like soil, water, forests, and biodiversity that support the economy. It notes that while GDP and other traditional economic indicators are used, they do not account for impacts on natural capital or environmental degradation. It argues that natural capital accounting is needed to properly value nature and inform decision-making. The document also discusses the media's role in raising awareness of environmental issues and calls on news organizations to provide more constructive coverage of natural capital and sustainability topics to shape a sustainable future.