The document discusses the importance of disseminating the message of Green IS research beyond academic circles to have a wider impact. It notes that Green IS research has generated important understandings of sustainability from an IS perspective and findings that can lead to practical solutions, but this knowledge needs to reach decision-makers, community leaders, practitioners and the general public. It considers how to publish this message through targeting practitioner journals, magazines, newspapers and online media, and changing the language from academic to focus on the message and evidence while using visual formats. However, this falls outside typical academic roles and skills.