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Taking the Green IS Message to the World
A/Prof Helen Hasan, Information Systems,
Faculty of Commerce
University of Wollongong
Australia
Motivation
• Sustainability and the Green IS message is too important to
keep within the IS academic community
• We need to get our message out there
• The knowledge that we are gaining through Green IS research
should be disseminated to as wider an audience as possible
• The findings of Green IS research must be applied where they
can really make a difference
The Issues are
• What to publish
• Who to target
• Where to publish
• How to publish
What to publish
• Our understandings of issues of sustainability and
environmental responsibility from the IS perspective (we
already have many)
• Our support as a profession for initiatives that address these
issues
• The findings of our research that can lead to practical
solutions to environmental problems including devices, and
information systems as well as mechanisms for changing
behaviours of individuals, corporations, governments and
communities
Who to target
• Decision makers
• Voters
• Community leaders
• Politicians
• CEOs, CIOs, GMs etc
• IT/IS practitioners
Where to publish
• Practitioner oriented journals (HBR etc)
• Management / Organisational magazines
• Newspapers, popular press
• Blogs and other online media
• Letters to Government, UN agencies
How to publish
• Change our language away from the academic text
• Concentrate on the message
• Back up with the evidence
• Use images, audio, video ...whatever
• Use journalists, PR experts
Hurdles
• This is not part of our normal skill set
• This is not part of our job description
• These publications are not rewarded in academia
• We are already pretty busy
But wouldn’t it be rewarding to
• really make a different
• put IS on the world map

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Taking Green IS to the world

  • 1. Taking the Green IS Message to the World A/Prof Helen Hasan, Information Systems, Faculty of Commerce University of Wollongong Australia
  • 2. Motivation • Sustainability and the Green IS message is too important to keep within the IS academic community • We need to get our message out there • The knowledge that we are gaining through Green IS research should be disseminated to as wider an audience as possible • The findings of Green IS research must be applied where they can really make a difference
  • 3. The Issues are • What to publish • Who to target • Where to publish • How to publish
  • 4. What to publish • Our understandings of issues of sustainability and environmental responsibility from the IS perspective (we already have many) • Our support as a profession for initiatives that address these issues • The findings of our research that can lead to practical solutions to environmental problems including devices, and information systems as well as mechanisms for changing behaviours of individuals, corporations, governments and communities
  • 5. Who to target • Decision makers • Voters • Community leaders • Politicians • CEOs, CIOs, GMs etc • IT/IS practitioners
  • 6. Where to publish • Practitioner oriented journals (HBR etc) • Management / Organisational magazines • Newspapers, popular press • Blogs and other online media • Letters to Government, UN agencies
  • 7. How to publish • Change our language away from the academic text • Concentrate on the message • Back up with the evidence • Use images, audio, video ...whatever • Use journalists, PR experts
  • 8. Hurdles • This is not part of our normal skill set • This is not part of our job description • These publications are not rewarded in academia • We are already pretty busy
  • 9. But wouldn’t it be rewarding to • really make a different • put IS on the world map