The Technology Association of Georgia (TAG) is a non-profit organization that advocates for technology businesses in the state. Formed in 1999 through the merger of several tech organizations, TAG provides resources and networking opportunities to its 1,600+ member companies. The document analyzes TAG's social media presence and recommends increasing engagement on platforms like LinkedIn to take advantage of network effects and improve backlinks. This would help TAG generate more online "buzz" and better understand members to increase membership.

1. The Technology Association of
Georgia
BY AMITA, COLIN, RITA, DARRIEN,DAVID

2. Overview
 The object of the digital media audit for TAG was to
analyze the effectiveness of TAG and its member
societies from a social media stand point.
 We examined the effectiveness of such social media
outlets as: Facebook, twitter, linked-in and other
sites to understand who TAG’s competitors
were, how they stack up against the competition in
the state and the effectiveness of their established
networks online.

3. Topics to cover
 What is TAG and its business functions.
 How does TAG benefit its members?
 The Network Effect in relation to TAG
 What channels TAG utilizes.
 Types of analytics used by TAG.
 What SEO is and it impacts social media and why it
is beneficial to a company.
 HUB and SPOKE in relation to TAG
 Conclusion
 Reccomendations

4. What is TAG?
 Launched in 1999 as a result of the merger between
the states largest tech organizations; Southeastern
Software Association, the Business and Technology
Alliance, and Women in Technology.
 Resulted in Tag becoming the nation’s largest tech
organization in the country.

5. TAG’s Mission
 Function as an advocate for technology business in
the Georgia.
 Works with the Chamber of Commerce to attract
new business to the state.
 Inform TAG members to legislative agendas that
may affect their business.

6. Network Effect
 TAG most closely models the network effect.
 What is unique about TAG is that it possesses a vast array of services that are available to
its members.
 Provides insights, advice and applicable knowledge for pretty much any situation.
 Its strength in the tech world is derived from its vast resources and idea leaders. (Post
merger)
 As the number of people in a network grows, the connectivity between them increase and
since this allows for people to link to other’s content the value of that data grows rapidly.
 An example of the network effect would be this: imagine a single computer on the
internet , that would be stupid and pointless. However, when you begin to link that
computer to hundreds or thousands of computers it becomes a hub of information and
expandable knowledge. By associating your organization with as many facets of the
industry as possible, you become the leader of that industry. “ In the land of the blind; the
man with one eye is king.”
 Within the technology industry of Georgia, TAG has been able to amass vast resources
across the entire spectrum of running a technology business. They can assist with just
about any facet of your business, be it management, capital, education of workers and
even just research on certain aspects of the industry.

7. Network Effect Example
 Now isn’t that nice?

8. Products
 TAG as a whole does not produce a physical product.
 Memberships drive the growth of the organization.
 Memberships include ;
 Advocacy for positive public policy change.
 Enhancing economic “climate.”
 Leadership
 Fundraising
 Education
 Tech events
 Initiative programs and networking opportunities.

9. What does that all mean?
 Essentially, TAG functions as a hub for information
and consultation for new, old and restructuring tech
companies. TAG works to influence policy in the
state so that it is favorable to tech oriented
companies. TAG uses its human resources to weave a
network of knowledgeable experts in the tech field to
better advise companies that purchase into the
membership TAG offers.
 TAG provides the knowledge, skills and know how
and resources.

10. Market
 TAG is based in the state of Georgia.
 After the merger TAG became one of the largest tech
organization nationwide.
 TAG is not a manufacturer of goods but rather a wealth of
knowledge for its members.
 TAG has tons of “Societies”
http://www.tagonline.org/societies.php
 TAG has numerous affiliates; e.g. TAG Diversity, TAG
Business Process Management, TAG Governmental
Technologies, Women in Technology, and TAG Business &
Technology Alliance, etc.
 These “societies” function as consultant groups to provide
advice, guidance and a network of support for other like-
minded organizations or businesses.

12. Marketing Objectives
 Increase membership
 Attract new business to Georgia
 Provide TAG members with networking, consulting
and knowledge.
 Be known as the states largest tech resources
organization.

13. Channel Data Analysis
Channels: Social Networking sites, Message Boards, Forums, Wikis
Vehicles: Facebook, Twitter, Google Plus, Linked-in
SEObook Toolbar for Firefox – Site info: Tagonline.org
TAG Social Media
Communities
Analysis: What it means for
TAG
Page Rank 5:
Blekko Rank : 157
Unique Ahrefs: 812

14. Competitive landscape

15. SeoQuake is embedded in SERP (Search Engine Results Page) and shows you the needed
parameters for all the links provided by Google on your requests (Source: Tyler from Seoquake.com)
WEBSITE PARAMETERS
FACEBOOK LIKES : 112
TWITTER TWEETS : 45
DELICIOUS SAVES 44
BAIDU : SITE lLINKS 75
BAIDU : PAGE LINKS : 69

16. SeoQuake Tool Bar results in the data for each dynamic page
created on user request from within the domain page

17. Search Engine AHREFS results through SEObook toolbar: backlinks show real
situations – good indication of popularity. Big difference between the two
A close up of Toolbars used to analyze results

19. TAG uses Google Analytics to
gather data about its influence
in the web and to monitor the
outcome interactions in its
Social Media Communities. It
would be make sense to
compare Google analytics data
to the results seen through
various SEO engines.

20. Geolocal Channels Results: YELP (No reviews ) and
FOURSQUARE ( Some promise)

21. The Hub
 Tag online has worked hard to develop many facets
of its hub and spoke marketing model.
 Through many different mediums, both online and
off, Tag has made its presence in the world of
technology and innovation known.
 Events, Splinter societies, Radio, TagTV

22. The Spoke
 Tag has 1,600+ likes on Facebook,
 2305 Followers on Twitter,
 just short of 6000 members on LinkedIn
 They even have their own social network Called
TagThink.

23. Integrated Marketing Communication (IMC)
 IMC – a method to set up processes and programs in
order to reach multiple audiences that can be
measured.
 Having an effective IMC is vital for an organization
to having and establishing successful connections
and exposure for the organization.

24. How does TAG use IMC?
TAG mostly TAG also goes
uses the to various
internet to as events and
it’s primary gets involved
IMC tool. in the
communities

25. So what exactly is SEO?
SEO - abbreviation for Search Engine Optimization
It structured to…
 Increase a webpage visibility, so that it can be easily
found, and indexed efficiently by different search engines.
 Your website contents becomes more
attractive, relevant, and facilitates the researching
process of web searchers.

26. Why would a Company want it?
Constant evolvement of Technology
Cost cutting
Web Promoting
Increase’s web traffic
Indirectly increases sales
Builds Brands Awareness

27. TAG IMC channels
 INTERNET
 + Mass reach audience
 + Education to clients
and members
 + Establishes and
maintains relationships
and communication
 + Easy and open 24
hours access
 +Email notifications
 +
YouTube, Facebook, Lin
kedIn, Twitter, etc.

28. TAG IMC Channels (cont.)
 INTERACTIVE
MARKETING
 Event marketing (i.e.
 GSU career fair)
 Marketing meetings
 Community outreach
and exposure
 Business and non-profit
organization networking
 Fundraising and
philanthropy work

29. SEO and Social Media
Allows for Exponential Growth
 Social Profiles can serve as a
gateway to company’s website
Extend the value of your
investments
The two intertwining provide an
easier method of building traffic

30. How does TAG make it work?
 TAG utilizes MORE
Facebook, Twitter, and Linked-In CONTENT=
MORE
POPULARITY

31. Recommendation
 Increase social media presence:
 Via Linked-in e.g. increase professional networking
 (Think of Metcalf’s Network Effect)
 Even though TAG already has a huge presence online and
is the largest organization of its type in the state, it must
work on generating more “Buzz” among their social
media outlets.
 Improve back links through member sites and
membership sites.
 Consider getting a Google analytics site.. Turns out they
do no have one..

32. Conclusion
 TAG has a lot of things going for them. They have an
immense body of know-how behind their company
that is applicable to pretty much any aspect of the
tech industry. TAG has the resources to do HUGE
things but they must first work on growing their
social media to generate conversations about their
companies and by virtue of growing their presence in
these outlets they will better understand how to
more efficiently attract members and gauge their
opinions towards their work and ultimately increase
membership.