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Why Tag Management?

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A cool story about websites and the proliferation of tags. This is geared towards marketers and how they can perform their job more effectively with a tag manager. For more information, visit www.impactradius.com.

Published in: Technology
  • Our client had been using Adobe’s Dynamic Tag Management tool (DTM) to control their analytics implementation. But since Adobe DTM is headed for a sunset, the client needed Softcrylic's help in migrating to Adobe Launch. http://bit.ly/33AbyQ1
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  • Deploy and track 3rd party marketing tags to target the right customer at the right time. Manage digital marketing tags and Improve retargeting. No coding required. Get your FREE tag audit today. http://bit.ly/2n2Y5A7
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  • Effortlessly migrate your data from Adobe DTM (Dynamic Tag Management) to Adobe Launch so that your business can deliver standout digital experiences that matter. http://bit.ly/2lVgxtW
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  • Adobe launch is the next-gen tag management technology built on the robust Adobe Experience Platform . Adobe Launch offers a variety of features that should be enough for businesses to migrate to the new platform. If that's still not enough, here are 7 reasons why you should migrate to Adobe Launch. http://bit.ly/2Sz3psM
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  • Implement and track customer behaviour effortless across various digital touchpoints in real-time with our Ensighten tag management solutions. https://goo.gl/aMnJJZ
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Why Tag Management?

  1. 1. Why Tag Management?A Cool Website Story Teddy Ho March 2012 Santa Barbara, CA
  2. 2. What we will cover ... Sales Support Insights Insights Tag Management Technology 2
  3. 3. The basics ... 3
  4. 4. A "website" 4
  5. 5. 5
  6. 6. Need:biggercoolerdynamic 6
  7. 7. 7
  8. 8. 8
  9. 9. v 9
  10. 10. Then alongcamemarketers 10
  11. 11. And brought along some cool stuff ... Pop-Ups Chat Multivariate Testing Dynamic Content Tracking Conversions Banners Social Interstitials Sharing Search Optimization Analytics Promotions Targeting 11
  12. 12. Cool StuffrequiresCool Code 12
  13. 13. We started with this basic structure ... ... and added lots of "tags"! 13
  14. 14. facebook.com 14
  15. 15. Javascript tag sample: WHAT?Image tag sample: WHERE? iFrame tag sample: WHEN? WHO? 15
  16. 16. And that is why we have tag managers ... 1 Line of Code! 16
  17. 17. 17
  18. 18. But really,why tagmanagement? 18
  19. 19. 19
  20. 20. CONTROL: Precision & Compliance
  21. 21. AGILITY: Play & Pause
  22. 22. PERFORMANCE: Speed & Protection
  23. 23. 23
  24. 24. 5 Steps toTag Management 24
  25. 25. 1. Consultation Site(s) definition Tag list Variable definition User access 25
  26. 26. 1. Consultation 2. Installation Code implementation Variable setup Tag removal (optional) 26
  27. 27. 3. Creation1. Consultation 2. Installation Tags Pages Rules Users 27
  28. 28. 3. Creation1. Consultation 2. Installation 4. Testing Test tags Test firing rules Check performance Deploy code 28
  29. 29. 3. Creation1. Consultation 4. Testing 2. Installation 5. Optimization Monitor performance Optimize configuration 29
  30. 30. Now Show Me! 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. Why Tag 5 Steps to TMManagement? 1. ConsultationControl 2. InstallationAgility 3. CreationPerformance 4. Testing 5. Optimization @teddyho teddy@impactradius.com (805) 966-2300 x 109

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