COMMUNICATION OBJECTIVE:
Generate awareness of a more affordable line of watches that maintain the high precision and standards of Tag Heuer.
MARKETING OBJECTIVE:
Increase sales of Tag Heuer watches among a younger demographic seeking luxury watches at accessible prices.
INSIGHT:
People strive to achieve success in life and feel compelled to display their achievements.
NAME CRITERIA:
1. It must be easy to spell and pronounce for a global market.
2. Must be memorable and distinct for the intended audience.
3. Reinforce Tag Heuer brand promise of precision, sophistication, exceptional quality.
4. Align with current product line: Carrera, Grand Carrera, Monaco, Aquaracer, Link and Formula.
“ACCESS” INTRODUCTION:
What does the word Access signify?
1. Permission, liberty, or ability to enter
2. Freedom or ability to obtain or make use of something
3. An increase by addition - a sudden access of wealth
TOUCHPOINTS
1. Targeted ads on Facebook, LinkedIn
-Using analytic tools such as Claritas and VALS we’ll create a list of desired attributes for our target demographic that we can use to identify potential consumers.
-With this data, we will be able to reach our audience through targeted ads on Facebook and LinkedIn.
2. Print ads: Wired, The New Yorker, The Economist
-These publications work because of our target demographics interests and lifestyle.
COMMUNICATION OBJECTIVE:
Generate awareness of a more affordable line of watches that maintain the high precision and standards of Tag Heuer.
MARKETING OBJECTIVE:
Increase sales of Tag Heuer watches among a younger demographic seeking luxury watches at accessible prices.
INSIGHT:
People strive to achieve success in life and feel compelled to display their achievements.
NAME CRITERIA:
1. It must be easy to spell and pronounce for a global market.
2. Must be memorable and distinct for the intended audience.
3. Reinforce Tag Heuer brand promise of precision, sophistication, exceptional quality.
4. Align with current product line: Carrera, Grand Carrera, Monaco, Aquaracer, Link and Formula.
“ACCESS” INTRODUCTION:
What does the word Access signify?
1. Permission, liberty, or ability to enter
2. Freedom or ability to obtain or make use of something
3. An increase by addition - a sudden access of wealth
TOUCHPOINTS
1. Targeted ads on Facebook, LinkedIn
-Using analytic tools such as Claritas and VALS we’ll create a list of desired attributes for our target demographic that we can use to identify potential consumers.
-With this data, we will be able to reach our audience through targeted ads on Facebook and LinkedIn.
2. Print ads: Wired, The New Yorker, The Economist
-These publications work because of our target demographics interests and lifestyle.
Results of a study conducted for final year paper in Innovation and Entrepreneurship, Victoria University of Wellington Business School, MBA.
Much of the primary information came from several sources: Statistics New Zealand, Michael Brackjovich, wine industry veteran and the driving force behind creating the climate and demand for change amongst New Zealand winemakers, Corporate Direct Wines (now called Winesale.co.nz after being sold to DFS) and other trade sources including Eurowine and web-based research.
The paper earned an A+ grade, and several sample bottle of wine were consumed during the original presentation to industry judges from HSBC and Tradenz.
Images are not owned by me.
Phil Wollerman, MBA
A Two Week Snapshot of What’s Trending in the Luxury Watch Industry (16 May – 30 May 2016).
In this series of trend reports we aim to discover which stories, pieces of news and industry developments in the world of haute horology gain the most amount of traction in the digital sphere.
About our methodology:
Two key social tools are used to gather the data to analyse the current trends: An in-house database of 2,000+ influencers and online sources specialising in luxury and watches – with the ability to gather insight into 6 months’ worth of conversations - and a social listening tool, allowing to measure and examines all online conversations.
Buy Big Bang Aero Bang Gold 44mm Mens Hublot Watches DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-aero-bang-gold-44mm-311.PX.1180.GR-mens-watches-dubai - Buy Big Bang Aero Bang Gold 44mm Mens Hublot Watches Dubai. We are help to HUB4214 Self-winding Skeleton Chronograph Movement.
Shop Hublot Big Bang Ferrari King Gold Carbon UAEHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-ferrari-carbon-king-gold-limited-edition-45mm-401.OJ.0123.VR-mens-watches-dubai - Shop Hublot Big Bang Ferrari King Gold Carbon UAE. Shop Hublot Big Bang Ferrari King Gold Carbon 45mm 401.oj.0123.vr Watches Online at Haute Horologe & get low prices.
Buy Hublot Big Bang Gold Ceramic 44mm Mens Watch UAEHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-gold-ceramic-44mm-301.PB.131.RX-mens-watches-dubai - Buy Hublot Big Bang Gold Ceramic 44mm Mens Watch UAE. Our Hublot Big Bang Gold Ceramic 44mm Mens Watch bezel is Polished Black Ceramic with 6 H-shaped Titanium Screws.
Shop Hublot Big Bang Black Magic 44mm DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-black-magic-44mm-301.CI.1770.RX-mens-watches-dubai - Shop Hublot Big Bang Black Magic 44mm in Dubai. Shop huge inventory of Hublot Big Bang Black Magic 44mm Mens Watch authenticity guaranteed, 12 months warranty at Haute Horologe.
Shop Hublot Big Bang Ferrari Unico Titanium 45mm Mens Watch DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-ferrari-unico-titanium-45mm-402.NX.0123.WR-mens-watches-dubai - Shop Hublot Big Bang Ferrari Unico Titanium 45mm Mens Watch Dubai. Shop Hublot Big Bang Ferrari Unico Titanium 45mm 402.nx.0123.wr Mens Watch at Haute Horologe & get best prices.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
I made this presentation based on paintball report which is also in my account........if u want to understand better u can take a look at that too........
Results of a study conducted for final year paper in Innovation and Entrepreneurship, Victoria University of Wellington Business School, MBA.
Much of the primary information came from several sources: Statistics New Zealand, Michael Brackjovich, wine industry veteran and the driving force behind creating the climate and demand for change amongst New Zealand winemakers, Corporate Direct Wines (now called Winesale.co.nz after being sold to DFS) and other trade sources including Eurowine and web-based research.
The paper earned an A+ grade, and several sample bottle of wine were consumed during the original presentation to industry judges from HSBC and Tradenz.
Images are not owned by me.
Phil Wollerman, MBA
A Two Week Snapshot of What’s Trending in the Luxury Watch Industry (16 May – 30 May 2016).
In this series of trend reports we aim to discover which stories, pieces of news and industry developments in the world of haute horology gain the most amount of traction in the digital sphere.
About our methodology:
Two key social tools are used to gather the data to analyse the current trends: An in-house database of 2,000+ influencers and online sources specialising in luxury and watches – with the ability to gather insight into 6 months’ worth of conversations - and a social listening tool, allowing to measure and examines all online conversations.
Buy Big Bang Aero Bang Gold 44mm Mens Hublot Watches DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-aero-bang-gold-44mm-311.PX.1180.GR-mens-watches-dubai - Buy Big Bang Aero Bang Gold 44mm Mens Hublot Watches Dubai. We are help to HUB4214 Self-winding Skeleton Chronograph Movement.
Shop Hublot Big Bang Ferrari King Gold Carbon UAEHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-ferrari-carbon-king-gold-limited-edition-45mm-401.OJ.0123.VR-mens-watches-dubai - Shop Hublot Big Bang Ferrari King Gold Carbon UAE. Shop Hublot Big Bang Ferrari King Gold Carbon 45mm 401.oj.0123.vr Watches Online at Haute Horologe & get low prices.
Buy Hublot Big Bang Gold Ceramic 44mm Mens Watch UAEHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-gold-ceramic-44mm-301.PB.131.RX-mens-watches-dubai - Buy Hublot Big Bang Gold Ceramic 44mm Mens Watch UAE. Our Hublot Big Bang Gold Ceramic 44mm Mens Watch bezel is Polished Black Ceramic with 6 H-shaped Titanium Screws.
Shop Hublot Big Bang Black Magic 44mm DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-black-magic-44mm-301.CI.1770.RX-mens-watches-dubai - Shop Hublot Big Bang Black Magic 44mm in Dubai. Shop huge inventory of Hublot Big Bang Black Magic 44mm Mens Watch authenticity guaranteed, 12 months warranty at Haute Horologe.
Shop Hublot Big Bang Ferrari Unico Titanium 45mm Mens Watch DubaiHauteHorologe
www.hautehorologe.ae/hublot/hublot-big-bang-ferrari-unico-titanium-45mm-402.NX.0123.WR-mens-watches-dubai - Shop Hublot Big Bang Ferrari Unico Titanium 45mm Mens Watch Dubai. Shop Hublot Big Bang Ferrari Unico Titanium 45mm 402.nx.0123.wr Mens Watch at Haute Horologe & get best prices.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
I made this presentation based on paintball report which is also in my account........if u want to understand better u can take a look at that too........
3 - UoB - Setting up research in the NHS: practical and ethical considerationsNIHR CLAHRC West Midlands
Presentation by Prof Heather Draper, University of Birmingham - exploring information provided to research participants/patients during informed consent process
it a social marketing project
its based on a online fashion jewelry store the web address is given in the slide if you are interested you can visit the site to get more idea
Fastrack IMR - Singapore (International Marketing)Gurpreet Singh
Fastrack Watches IMR Strategy in Singapore.
A part of International Marketing course curriculum.
It includes.. Fastrack SWOT analysis, STP Analysis, Competitor Analysis & Marketing Mix, PESTLE analysis and IMR Strategy.
Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Are you a creative entrepreneur with ambition to create something unique, valuable & profitable? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a better position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.
Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Cookware is basically an equipment which is used for food preparation and includes equipment such as pan, covers, cookers and others. Cookware comes in various shapes, sizes and materials.
it is a business plan for left handed shop let me know how it was there is some technical problem in this slide I don't know why but hope you understand
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
10. SWOT Analysis of TAG
Heuer
Strength Weakness
• High Revenue
• Brand loyalty and
quality
• Customer service
• Brand Ambassadors
• High brand recall
StrengthStrength
• Brand portfolio
• High loan rates are
possible
• Limited market
• Heavy brand clutter
• High price
11. OPPORTUNITY
• Fragment market
• New technology
• Innovation
• Growing economy
• High growth in the
luxury watches
Threats
• Government
regulations
• Increasing rates of
interest
• Rising cost of raw
materials
• Technological
problem
• Price changes
•Increasing rates of interest
Rising cost of raw materials
12. BCG matrix of
TAG Heuer
• Cash cow- Carrera Calibre 1887
• Question mark- Aquaracer 300m
• Star- Formula 1 Chronograph
• Dogs- Link 40mm
13. Porter’s Competitive Five Forces Model of
TAG Heuer
1. Threats of new entrants:
New entry of competitor.
2. Threats of substitute:
Rising demand of similar product.
3. Bargaining power of buyers:
Power of customer bargain the price.
4. Bargaining power of supplier:
Power of supplier to rise their price.
5. Current rivalry:
Increasing completion to reach market top.
14. TAG Heuer
Marketing Strategies
Business level strategy:
Differentiation strategy
Focus market
New innovation
Corporate level Strategy:
Unrelated diversification strategy
Expand their focus market
Reach other country
16. Recommendation
Organizational Strengths to Environmental Opportunities:
New innovation
Applying growth strategy
Correcting weaknesses and guarding against threats:
Expand globally
Changes in target market
Low price
Strategies:
Increase their productivity
More online marketing